diff --git a/README.md b/README.md
index 3a2744f..914dcb1 100644
--- a/README.md
+++ b/README.md
@@ -44,8 +44,13 @@ npx @11ty/import [type] [target] --cacheduration=20m
 # Change output format (default: markdown)
 npx @11ty/import [type] [target] --format=html
 
-# Use absolute asset URLs (default: relative)
+# Change asset reference URLs: relative (default), absolute, colocate
+# slug.md and assets/asset.png with <img src="assets/asset.png">
+npx @11ty/import [type] [target] --assetrefs=relative
+# slug.md and assets/asset.png with <img src="/assets/asset.png">
 npx @11ty/import [type] [target] --assetrefs=absolute
+# slug/index.md and slug/asset.png with <img src="asset.png">
+npx @11ty/import [type] [target] --assetrefs=colocate
 
 # EXPERIMENTAL: Persist *new* non-draft content
 # - `github` persist type requires a `GITHUB_TOKEN` environment variable.
diff --git a/cli.js b/cli.js
index 7b4487b..a65c2ba 100755
--- a/cli.js
+++ b/cli.js
@@ -98,8 +98,10 @@ if(help) {
   # Change output format (default: markdown)
   npx @11ty/import [type] [target] --format=html
 
-  # Use absolute asset URLs (default: relative)
+  # Change asset reference URLs: relative (default), absolute, colocate
+  npx @11ty/import [type] [target] --assetrefs=relative
   npx @11ty/import [type] [target] --assetrefs=absolute
+  npx @11ty/import [type] [target] --assetrefs=colocate
 `);
 
 	process.exit();