Developing plugins today is not very straightforward (and also undocumented). To make plugins available, you can install them directly under rezplugins (that's called a namespace package) or you can add the path in REZ_PLUGIN_PATH.

A plugin has to follow a strict folder structure.

I suggest that we add support for Python entrypoints to modernize our plugins a little bit and make it simpler to register plugins. See https://packaging.python.org/en/latest/guides/creating-and-discovering-plugins/ for documentation on how this can be done.