| title | description |
|---|---|
Creator Rewards |
Learn how to earn Robux for creating engaging experiences and growing the platform. |
Creator Rewards let creators earn Robux by driving Daily Engagement and Audience Expansion. This document describes how Payout Awards are calculated under the Creator Rewards Program. Roblox may modify this framework from time to time, so visit often to learn about any changes.
Together with the Roblox Terms of Use, the following Payout Awards Framework terms and definitions apply to the Creator Rewards program:
- "User" means any person or entity who uses or accesses the Services (per the Roblox Dictionary).
- "Experience" means Interactive content Published on the Services by Developers for the engagement and enjoyment of Users (per the Roblox Dictionary).
- "Creator" means any User who creates, uploads, publishes, generates, or otherwise makes available UGC on the Services. Creators include but are not limited to Developers (per the Roblox Dictionary).
- "Services" means any service or application offered by Roblox, such as those allowing Users to develop Virtual Content, connect with others, and use Virtual Content created by you and other Users. It includes websites on the roblox.com domain, our Roblox mobile, virtual reality and Xbox, and PlayStation apps, the Roblox Player, the Roblox Studio, and our other websites, products, software, applications, content, data feeds, and other services (per the Roblox Dictionary).
- "Content" means digital media content.
- "Influencer" means an individual or entity with an established online presence and audience who creates and distributes Content relating to Experiences or other UGC on the Services not created or owned by the Influencer.
- "New User" means a User who: (a) is completely new to Roblox; and (b) is not a Duplicate of another User; and (c) did not join as a result of a Roblox promotional or marketing campaign.
- "Lapsed User" means a User who has not logged on to Roblox for 60 consecutive days.
- "Reactivated User" means a Lapsed User who: (a) begins using Roblox again; and (b) did not rejoin as a result of a Roblox promotional or marketing campaign.
- "Duplicate" means two or more Users who are controlled by the same person or entity. Determining a Duplicate is at the sole discretion of Roblox.
- "Active Spender" means any User who on a particular day: (a) has made Qualifying Purchases totaling at least $9.99 USD anywhere on Roblox within the past 60 days; and (b) was not a New User or Reactivated User during the past 60 days.
- "Share Link(s)" means unique and trackable links that generate metrics that allow you to track and grow your off-platform user acquisition.
- "Qualifying Purchases" means the purchase of Robux, Roblox Premium, or UGC subscriptions.
The following sections describe the different rewards available.
Influencers who are members of our [Video Stars](https://influencers.roblox.com/) program can also earn Daily Engagement and Audience Expansion rewards.Creators earn 5 Robux each day if their experience is one of the first three an Active Spender plays for 10+ minutes.
| Qualifying Action | Timeframe | Payout |
|---|---|---|
| Active Spender engages with Creator's experience for 10+ minutes in a day, provided it's one of the first three experiences they launch that day | Awarded on a daily basis (24 hour period) | 5 Robux |
Daily Engagement Rewards pays Creators 5 Robux for each user who spends at least 10 minutes in their experience over the course of the day. To qualify, the experience must be one of the first three experiences that the user visits that day, and the user must spend at least 10 minutes in it. Users must be Active Spenders (meaning they must have spent at least $9.99 in the past 60 days) for their sessions to be eligible.
An Active Spender visits 5 experiences during the day in the following order:
- Experience A for 2 minutes
- Experience B for 5 minutes
- Experience C for 10 minutes
- Experience D for 5 minutes
- Experience A for 10 minutes
- Experience E for 15 minutes
Experience A (where the user spent a total of 12 minutes), Experience C (where the user spent 10 minutes), and Experience E (where the user spent 15 minutes) each earn 5 Robux that day.
Experience B and Experience D do not earn 5 Robux because the user didn't spend 10 or more minutes in them that day.
An Active Spender visits 5 experiences during the day in the following order:
- Experience A for 2 minutes
- Experience B for 10 minutes
- Experience C for 15 minutes
- Experience D for 5 minutes
- Experience E for 15 minutes
- Experience A for 15 minutes
Experience A (where the user spent a total of 17 minutes), Experience B (where the user spent 10 minutes), and Experience C (where the user spent 15 minutes) each earn 5 Robux because they were the first three experiences the user visited and spent at least 10 minutes in that day.
Experience D does not earn 5 Robux because the user only spent 5 minutes in it.
Experience E also does not earn 5 Robux because it was the fourth experience the user visited that day, even though they spent over 10 minutes in it.
The audience expansion rewards system compensates Creators for bringing New Users to Roblox or for turning a Lapsed User into a Reactivated User. When one of these qualifying users joins or returns and is attributed to a Creator, the Creator earns a 35% revenue share on their first $100 of Qualifying Purchases anywhere on the platform during their first 60 days﹡.
| Qualifying Action | Timeframe | Payout |
|---|---|---|
| New User or Reactivated User clicks the Creator's experience's Share Link, which results in the user joining or rejoining Roblox, and plays that experience for 10+ minutes within the same day; AND the experience maintains an average of 100+ DAU for 60 days after the joining or rejoining date. | 60 days | 35% revenue share on their first $100 of Qualifying Purchases anywhere on the platform﹡ |
| New User or Reactivated User clicks the Creator's experience's direct link, which leads to entering that experience as the user's first session on the day of joining or rejoining Roblox, and plays the experience for 10+ minutes that day; excluding users who join or rejoined via a Share Link; AND the experience maintains an average of 100+ DAU for 60 days after the joining or rejoining date. | 60 days | 35% revenue share on their first $100 of Qualifying Purchases anywhere on the platform﹡ |
| New or Reactivated User searches the Creator's specific experience name, which leads to entering that experience as the user's first session on the day of joining or rejoining Roblox, and plays the experience for 10+ minutes that day; excluding users who join or rejoined via a Share Link; AND the experience maintains an average of 100+ DAU for 60 days after the joining or rejoining date. | 60 days | 35% revenue share on their first $100 of Qualifying Purchases anywhere on the platform﹡ |
﹡Less Qualifying Purchases they have made in the 60 days after each time (if any) they have previously reactivated)
Payout Awards, if any, are made in "Earned Robux" with a 60 day holding period. If you want to exchange Payout Awards for fiat currency (i.e. real money) or if you would like to earn Audience Expansion rewards, the DevEx Terms also apply to you. Read the DevEx Terms for eligibility requirements and restrictions, which include, but are not limited to, information regarding taxes and withholding requirements.
To access payout data for one of your experiences:
- On Creator Dashboard, go to your Creations page and select the desired experience.
- Click Monetization > Creator Rewards in the left menu.
The dashboard displays the following metrics:
- Creator rewards earned - Estimated Robux earnings over a specified period with a breakdown for Total, Daily Engagement (from active spenders), New Audience Expansion, and Reactivated Audience Expansion.
- Daily rewarded active spenders - Number of daily rewarded active spenders who engage with your experience over a specified period. These users contribute to your Daily Engagement rewards.
- Rewarded signups - Shows how many new users you've brought to Roblox over the specified time period. These users contribute to your New Audience Expansion rewards.
- Rewarded reactivations - Shows how many reactivated users you've brought to Roblox over the specified time period. These users contribute to your Reactivated Audience Expansion rewards.
To access payout data for your Share Links:
- On Creator Dashboard, go to the Analytics page.
- Click the Share Links tab.
The dashboard displays the following metrics:
- Clicks - Total clicks on your Share Link.
- Active spender visits (for Video Stars program members only): Number of visits from active spenders (on Roblox) starting their day by clicking on your home page or profile Share Link and playing in experiences for 10+ minutes. Excludes rewarded new or reactivated users in their first two months.
- Signups - New Roblox users who signed up during the selected time period and are attributed to your experience, excluding possible duplicates.
- Reactivations - Lapsed Roblox users who reactivated during the selected time period and are attributed to your experience, excluding possible duplicates. (Audience expansion) spenders: Rewarded signups and reactivations who made a Qualifying Purchase in their first two months.
- Qualifying spend per spender - Average Robux value of qualifying purchases per rewarded (audience expansion) spender, in their first two months.
- Estimated payout - Estimate of Creator Reward earnings in Robux before adjustments.
- All creators begin earning Daily Engagement Rewards starting July 24, 2025 — no additional enrollment is required.
- To qualify for Audience Expansion Rewards, creators must have an ID-verified account in good standing and a valid DevEx account. You can check your eligibility in the Creator Dashboard.
- Members of our Video Stars program can earn both Daily Engagement and Audience Expansion rewards.
- A fair and equitable Creator Rewards program is in everyone's best interest – creators, players, and the platform alike. It's vital that rewards go to creators driving genuine user growth and engagement. Participation in Creator Rewards requires adherence to Roblox Terms of Use including the Roblox Community Standards.
- To uphold the integrity of the program for all participants, all Creator Rewards are contingent on genuine engagement from users who participate economically on the platform. We actively monitor for and discount inauthentic user activity. Misuse or attempts to exploit the system can result in penalties, including forfeit of illegitimate rewards, removal from the Creator Rewards program, and/or account termination.
- Specifically, we do not allow:
- Artificial or Automated Activity: Using bots, automated tools, browser extensions, plugins, or manipulating teleports to artificially generate visits, referrals, or engagement time.
- Encouraging Alt Accounts for Rewards: Audience Expansion Rewards are limited to one per user, and we use various inputs like unique device ID, IP, and payment data to detect alts. Encouraging existing users to create or use alternate accounts is strictly prohibited.
- Impersonation or Misrepresentation: Impersonating Roblox, other individuals, or misrepresenting affiliations to gain rewards (e.g., in referral attempts).
- Fraudulent Transactions: Rewards may be withheld for accounts that generate a disproportionately high percentage of chargeback, as defined at Roblox's discretion.
- Violation of Policies: Any violation of the Roblox Terms of Use, Roblox Community Standards, or general Program Policies.
- Audience Expansion Rewards are limited to one per user, and Roblox uses a variety of inputs (e.g. unique device identifier) to identify and remove credit for "alt" accounts.
Yes. Paid access experiences are eligible to earn Robux from Creator Rewards.
Active Spenders are users who have been active on the platform for at least 60 days and have spent at least $9.99 in the last 60 days.
- Engagement Based Payouts and Creator Affiliate programs have been discontinued and replaced with Creator Rewards, which is the next step in our goal to support creators who bring engaging content to our platform.
- With Engagement Based Payouts, we found that creators lacked transparency into which actions drove higher earnings and predictability in how those earnings would evolve over time. We want to put creators in control, with more transparency into the actions they can take to earn higher rewards. With Creator Rewards, creators who publish engaging content can earn, directly from Roblox, for the engagement their content drives on the platform.