diff --git a/client/my-sites/stats/stats-download-csv/index.jsx b/client/my-sites/stats/stats-download-csv/index.jsx
index b3880f90b903..897086a5aae0 100644
--- a/client/my-sites/stats/stats-download-csv/index.jsx
+++ b/client/my-sites/stats/stats-download-csv/index.jsx
@@ -12,6 +12,7 @@ import { recordGoogleEvent } from 'calypso/state/analytics/actions';
 import { getSiteSlug } from 'calypso/state/sites/selectors';
 import {
 	getSiteStatsCSVData,
+	getSiteStatsNormalizedData,
 	isRequestingSiteStatsForQuery,
 } from 'calypso/state/stats/lists/selectors';
 import { getSelectedSiteId } from 'calypso/state/ui/selectors';
@@ -125,7 +126,10 @@ const connectComponent = connect(
 		}
 
 		const { statType, query } = ownProps;
-		const data = getSiteStatsCSVData( state, siteId, statType, query );
+		const data =
+			statType === 'statsVideoPlays'
+				? getSiteStatsNormalizedData( state, siteId, statType, query )
+				: getSiteStatsCSVData( state, siteId, statType, query );
 		const isLoading = isRequestingSiteStatsForQuery( state, siteId, statType, query );
 
 		return { data, siteSlug, siteId, isLoading };
diff --git a/client/my-sites/stats/summary/index.jsx b/client/my-sites/stats/summary/index.jsx
index 0c0960cc4bba..7f83f8c4cb84 100644
--- a/client/my-sites/stats/summary/index.jsx
+++ b/client/my-sites/stats/summary/index.jsx
@@ -239,6 +239,7 @@ class StatsSummary extends Component {
 				title = translate( 'Videos' );
 				path = 'videoplays';
 				statType = 'statsVideoPlays';
+				moduleQuery.complete_stats = 1;
 				summaryView = (
 					<Fragment key="videopress-stats-module">
 						{ /* For CSV button to work, video page needs to pass custom data to the button.
diff --git a/client/state/stats/lists/utils.js b/client/state/stats/lists/utils.js
index 9d91931772a2..14563d2a8a7a 100644
--- a/client/state/stats/lists/utils.js
+++ b/client/state/stats/lists/utils.js
@@ -458,6 +458,42 @@ export const normalizers = {
 		} );
 	},
 
+	/**
+	 * Returns a normalized data for the `stats/video-plays` API request with `complete_stats` query param set to `1`
+	 * This returns more enriched data about the video plays, including impressions, watch time, and retention rate.
+	 * @param   {Object} data    Stats data
+	 * @param   {Object} query   Stats query
+	 * @returns {Array}          Parsed data array
+	 */
+	statsVideoPlaysCompleteStats: ( data, query = {} ) => {
+		if ( ! data || ! query.period || ! query.date ) {
+			return [];
+		}
+
+		const { startOf } = rangeOfPeriod( query.period, query.date );
+		const videoPlaysData = get(
+			data,
+			query.summarize ? [ 'days', 'summary', 'data' ] : [ 'days', startOf, 'data' ],
+			[]
+		);
+
+		const normalizedData = videoPlaysData.map( ( item ) => {
+			return {
+				post_id: item.post_id,
+				label: item.title,
+				views: item.views,
+				impressions: item.impressions,
+				watch_time: item.watch_time,
+				retention_rate: item.retention_rate,
+			};
+		} );
+
+		return [
+			[ 'post_id', 'title', 'views', 'impressions', 'watch_time', 'retention_rate' ],
+			...normalizedData,
+		];
+	},
+
 	/**
 	 * Returns a normalized statsVideoPlays array, ready for use in stats-module
 	 * @param   {Object} data    Stats data
@@ -471,6 +507,12 @@ export const normalizers = {
 			return [];
 		}
 		const { startOf } = rangeOfPeriod( query.period, query.date );
+		const isCompleteStats = query.complete_stats;
+
+		if ( isCompleteStats ) {
+			return normalizers.statsVideoPlaysCompleteStats( data, query, siteId, site );
+		}
+
 		const videoPlaysData = get(
 			data,
 			query.summarize ? [ 'days', 'summary', 'plays' ] : [ 'days', startOf, 'plays' ],