Understand why you're having an event and what you want attendees to take away from attending your event. What must the event do? By when? Keep this statement short – 25 words or less. Make it SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)
[Enter your objective statement here]
How does this project fit into the overall strategy of the department or initiative? (i.e. mission statement, annual goal, strategic plan, etc.)
[Enter your response here]
What does success mean at the end of the project? How will we measure success? Criteria should be measurable.
[Enter your response here]
What is the context for this project? Include any relevant background information.
[Enter your response here]
Explain, at a high level, who the audience for this event is.
| Audience Type | Description | Estimated Attendance |
|---|---|---|
| Primary audience | ||
| Secondary audience |
Explain the potential benefits for the audience from attending your event.
[Enter your response here]
What is unknown? What situations could cause this project to fail? Identify any items that could potentially impact the event's success.
[Enter identified risks here]