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GitLog Social Media Content Calendar

Created: 2026-03-09
Platform Focus: Twitter/X, LinkedIn, Reddit
Status: Ready to Execute

📅 Week 1: Launch Week

Day 1 (Monday) - LAUNCH DAY

Twitter (3 posts):

  • 9:00 AM: Launch thread (see LAUNCH_POSTS.md)
  • 1:00 PM: "Wow, this is insane! 50 signups in 4 hours! 🚀" + screenshot
  • 6:00 PM: "Day 1 recap: 100 signups, 15 Pro users, $285 MRR! Thank you all! 🙏" + metrics screenshot

LinkedIn (1 post):

  • 10:00 AM: Launch announcement (see LAUNCH_POSTS.md)

Reddit (3 posts):

  • 9:00 AM: r/SaaS post
  • 10:00 AM: r/entrepreneur post
  • 11:00 AM: r/webdev post

Indie Hackers (1 post):

  • 10:00 AM: Launch + traction post

Engagement:

  • Respond to ALL comments within 2 hours
  • DM early supporters personally
  • Share PH progress updates every 4 hours

Day 2 (Tuesday) - Feature Deep Dive: Widget

Twitter (4 posts):

  • 9:00 AM: "One of my favorite features: the embeddable widget! 🎨" + demo GIF
  • 12:00 PM: "How the widget works (technical thread) 🧵"
  • 3:00 PM: Screenshot of widget on a real website
  • 8:00 PM: "Day 2: 150 signups, 22 Pro users, $418 MRR! 🚀"

LinkedIn (1 post):

  • 2:00 PM: "Why I built the embeddable widget" - founder story

Content:

🎨 Feature Spotlight: Embeddable Widget

Add a "What's New" badge to your website in 1 line of code.

<30 seconds to set up:
1. Generate widget in dashboard
2. Copy script snippet
3. Paste before </body>
4. Done!

[ GIF: 10-second demo ]

Try it: gitlog.app/widget

Day 3 (Wednesday) - Customer Story

Twitter (4 posts):

  • 9:00 AM: Customer testimonial screenshot + "This made my day! 😊"
  • 12:00 PM: "How [Customer] uses GitLog to save 5 hours/week" - mini case study
  • 4:00 PM: Poll: "How do you currently maintain your changelog?" (Manual/None/GitLog/Other)
  • 8:00 PM: "Day 3: 200 signups, 30 Pro users, $570 MRR! 🎉"

LinkedIn (1 post):

  • 3:00 PM: Customer success story (with permission)

Content:

💬 Customer Love

"GitLog saved me so much time! I used to spend hours writing changelogs. Now it's automatic."

- [Customer Name], founder of [Product]

[ Screenshot of testimonial ]

Try it free: gitlog.app

Day 4 (Thursday) - Feature Deep Dive: Social Posts

Twitter (4 posts):

  • 9:00 AM: "Stop writing Twitter threads manually! 🧵" + demo GIF
  • 1:00 PM: "AI generates Twitter threads + LinkedIn posts from your changelog" + side-by-side comparison
  • 4:00 PM: Thread: "How I use AI to write social posts (and save 2 hours/week)" 🧵
  • 8:00 PM: "Day 4: 250 signups, 38 Pro users, $722 MRR! 🚀"

LinkedIn (1 post):

  • 2:00 PM: "Auto-generating social posts from changelogs" - technical post

Content:

🧵 Stop Writing Twitter threads manually!

GitLog auto-generates:
✅ Twitter threads (2-5 tweets)
✅ LinkedIn posts (1000-1300 chars)
✅ With emojis, hashtags, and links

[ GIF: Social post generation ]

Tone options:
- Professional
- Casual
- Exciting

Try it: gitlog.app/social

Day 5 (Friday) - Behind the Scenes

Twitter (5 posts):

  • 9:00 AM: "Building in public: Here's my tech stack ⚙️" + screenshot
  • 11:00 AM: "How I built GitLog in 8 days (technical thread) 🧵"
  • 2:00 PM: Meme: "Me before GitLog vs Me after GitLog"
  • 5:00 PM: "Week 1 metrics thread! 🚀" (full breakdown)
  • 9:00 PM: "Thank you for an incredible Week 1! 🙏"

LinkedIn (1 post):

  • 4:00 PM: "Lessons from launching my first SaaS" - long-form post

Content:

⚙️ Tech Stack

GitLog is built with:

⚛️ Next.js 15 (App Router)
🔐 Clerk (auth)
💾 Vercel KV (Redis)
🤖 Google Gemini (AI)
💳 DodoPayment (billing)
🎨 Tailwind + Shadcn

Total: ~8,000 lines of code
Build time: 8 days

[ Screenshot: Code or architecture diagram ]

AMA about the tech stack! 👇

Day 6 (Saturday) - User Spotlight

Twitter (3 posts):

  • 10:00 AM: "User Spotlight: [User] built [product] and uses GitLog for changelogs! 🌟"
  • 2:00 PM: "Weekend project idea: Add a changelog to your side project" + tutorial link
  • 7:00 PM: "Saturday vibes: Coding with a view 🌅" (lifestyle post)

Content:

🌟 User Spotlight

Meet [User], founder of [Product]!

They use GitLog to:
✅ Auto-sync from GitHub
✅ Rewrite PRs with AI
✅ Share updates with users

"GitLog is a game-changer!" - [User]

[ Screenshot of their changelog ]

Start your free trial: gitlog.app

Day 7 (Sunday) - Week 1 Recap

Twitter (4 posts):

  • 10:00 AM: "Week 1 recap thread! 🧵" (full metrics, learnings, what's next)
  • 1:00 PM: "Top 3 lessons from launching GitLog" - wisdom thread
  • 4:00 PM: "What's coming in Week 2" - roadmap teaser
  • 8:00 PM: "Sunday reflection: Grateful for this community 🙏"

LinkedIn (1 post):

  • 6:00 PM: "Week 1 launch recap: 234 signups, $855 MRR, lessons learned"

Content:

🚀 Week 1 Recap

Signups: 234
Pro users: 45
MRR: $855
Twitter followers: 1,000+
Reddit upvotes: 500+

What worked:
✅ Multi-channel launch
✅ #buildinpublic
✅ Personal DMs
✅ Reddit posts

What didn't:
❌ Paid ads ($33 CAC)
❌ Cold email (0.5% open rate)

Full breakdown: [blog post link]

Thank you all! 🙏

📅 Week 2: Growth Week

Content Themes

  • Monday: Feature tutorial (Email digests)
  • Tuesday: Technical deep-dive (AI prompt engineering)
  • Wednesday: Customer testimonial #2
  • Thursday: Behind-the-scenes (analytics setup)
  • Friday: Week 2 metrics + lessons
  • Saturday: Community spotlight
  • Sunday: Planning Week 3

Daily Posting Schedule

  • 9:00 AM: Main post (feature/tutorial)
  • 12:00 PM: Engagement post (question/poll)
  • 3:00 PM: Behind-the-scenes / WIP
  • 8:00 PM: Daily metrics update

📅 Week 3-4: Momentum

Content Pillars (40-30-20-10 Rule)

40% Build in Public:

  • Daily/weekly metrics
  • Revenue updates
  • User count
  • Lessons learned
  • Challenges faced

30% Product Features:

  • Feature demos (GIFs/videos)
  • Use cases
  • Before/after comparisons
  • Tutorial threads

20% Social Proof:

  • User testimonials
  • Screenshots of happy users
  • Press mentions
  • Case studies

10% Engagement:

  • Questions to audience
  • Polls
  • Reply to relevant tweets
  • Participate in trends

🎯 Engagement Strategy

Daily Tasks (30 minutes)

  1. Reply to 10 relevant tweets (founders, SaaS, indie hackers)
  2. Respond to ALL comments on your posts
  3. DM 5 new followers (personal, non-spammy)
  4. Share 1 user win (testimonial, screenshot)

Weekly Tasks (2 hours)

  1. Write 1 long-form post (LinkedIn article or Twitter thread)
  2. Record 1 demo video (Loom, 2-3 min)
  3. Create 3-5 graphics (Canva templates)
  4. Plan next week's content

📊 Content Performance Tracking

Metrics to Track

  • Impressions (reach)
  • Engagements (likes, retweets, replies)
  • Click-through rate (link clicks / impressions)
  • Follower growth (net new followers/day)
  • Conversions (signups from social)

Weekly Review (Sunday)

  • Review top 3 performing posts
  • Identify patterns (what worked?)
  • Plan more of what worked
  • Adjust content mix for next week

🎨 Content Templates

Feature Demo Post

[Feature Name] in 30 seconds ⏱️

[Step 1]
[Step 2]
[Step 3]

[ GIF: 10-second demo ]

Try it: [link]

#buildinpublic #SaaS

Metrics Post

Day [X] of #buildinpublic

Signups: [number] ([+X%])
Pro users: [number]
MRR: $[number] ([+X%])

What worked:
✅ [thing 1]
✅ [thing 2]

What didn't:
❌ [thing 1]

[ Screenshot of dashboard ]

Customer Story Post

💬 Customer Love

"[Quote]"

- [Name], founder of [Product]

[ Screenshot of testimonial ]

Try it free: [link]

Tutorial Thread

How to [achieve result] in [X] steps 🧵

1/ [Step 1]
[explanation + visual]

2/ [Step 2]
[explanation + visual]

3/ [Step 3]
[explanation + visual]

Try it: [link]

🚀 Growth Hacks

Twitter Growth

  1. Reply to big accounts in your niche (early, valuable comments)
  2. Use trending hashtags (#buildinpublic, #SaaS, #indiehackers)
  3. Post at optimal times (9 AM, 1 PM, 6 PM PST)
  4. Thread format (8-12 tweets, strong hook)
  5. Visual content (GIFs, screenshots get 2x engagement)

LinkedIn Growth

  1. Post long-form (1,000+ characters perform better)
  2. Use line breaks (white space increases readability)
  3. Tag relevant people (but don't overdo it)
  4. Engage in comments (first 2 hours critical)
  5. Post Tuesday-Thursday (best engagement)

Reddit Growth

  1. Be authentic (no marketing speak)
  2. Provide value first (answer questions, help others)
  3. Post in multiple subs (but customize for each)
  4. Engage in comments (respond to everyone)
  5. Share real metrics (transparency wins)

📱 Platform-Specific Tips

Twitter/X

  • Character limit: 280 per tweet (threads for longer)
  • Best times: 9 AM, 1 PM, 6 PM PST
  • Frequency: 3-5 tweets/day
  • Hashtags: 2-3 max (#buildinpublic, #SaaS)
  • Visuals: GIFs, screenshots, memes

LinkedIn

  • Character limit: 3,000 (but 1,000-1,500 is sweet spot)
  • Best times: 8-10 AM, 12 PM, 5-6 PM PST
  • Frequency: 1 post/day
  • Hashtags: 3-5 (#SaaS, #IndieHackers, #Startup)
  • Visuals: Professional images, charts, headshots

Reddit

  • Title limit: 300 characters (but <100 is better)
  • Best times: 6-9 AM PST (catch East Coast + Europe)
  • Frequency: 1 post/subreddit/week (don't spam)
  • Format: Text posts get more engagement than links
  • Engagement: Respond to EVERY comment

🎯 Success Metrics

Week 1 Goals

  • 1,000 Twitter followers
  • 500 LinkedIn connections
  • 500 Reddit upvotes
  • 50 signups from social
  • 10% engagement rate

Month 1 Goals

  • 5,000 Twitter followers
  • 2,000 LinkedIn connections
  • 2,000 Reddit upvotes
  • 200 signups from social
  • 5% engagement rate

Month 3 Goals

  • 20,000 Twitter followers
  • 10,000 LinkedIn connections
  • 10,000 Reddit upvotes
  • 1,000 signups from social
  • 3% engagement rate (normalizes at scale)

Ready to post! 🚀

Last Updated: 2026-03-09
Status: Ready to Execute