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brand Pocket
tagline Save it. Read it later. Get smarter.
category Content & Media
website https://getpocket.com

Information Architecture — Pocket

Overview

Pocket (by Mozilla) is a read-it-later service that lets users save articles, videos, and web pages for offline consumption. The IA is intentionally minimal — a save → organize → read pipeline. Pocket differentiates through its recommendation engine (surfacing curated articles), tagging system, and distraction-free reading mode that strips away website clutter. It serves as both a personal reading library and a content discovery platform.

Site Map

getpocket.com
├── Home (marketing)
├── My List (Auth — core experience)
│   ├── Saved items
│   ├── Archive
│   ├── Favorites
│   ├── Highlights
│   ├── Tags
│   │   └── /{tag-name}
│   ├── All items / Articles / Videos
│   └── Search
├── Discover (Recommendations)
│   ├── Best of web (curated)
│   ├── Topics
│   │   ├── Technology
│   │   ├── Science
│   │   ├── Self-improvement
│   │   ├── Food
│   │   ├── Entertainment
│   │   └── ... (12+ topics)
│   ├── Popular
│   └── Trending
├── Collections (editorial)
│   ├── Curated reading lists
│   └── /{collection-slug}
├── Pocket Premium
│   ├── Permanent library
│   ├── Full-text search
│   ├── Suggested tags
│   ├── Ad-free Discover
│   └── Unlimited highlights
├── Apps & Extensions
│   ├── Browser extension (Chrome, Firefox, Safari)
│   ├── iOS app
│   ├── Android app
│   └── API
├── Help
│   ├── Getting started
│   ├── Saving content
│   ├── Reading & listening
│   ├── Account
│   └── Contact
├── About
│   ├── Company
│   └── Blog
├── Legal
│   ├── Terms
│   ├── Privacy
│   └── Cookie policy
└── Auth
    ├── Log in
    └── Sign up

Navigation Model

Level Type Details
App/Web (auth) Left sidebar My List, Archive, Favorites, Highlights, Tags, Discover
My List Top bar All / Articles / Videos, sort, filter, search
Item view Minimal toolbar Font size, theme (light/dark/sepia), listen (TTS), archive, favorite, tag, share, delete
Discover Topic tabs Best Of, Popular, Topics
Extension Popup Save current page, add tags, view recent saves
Mobile app Bottom tabs Home (My List), Discover, Search, Settings

Key pattern: The reading view is purposefully distraction-free — no ads, no sidebar, no related articles. The focus is entirely on the content. Tags replace folders as the organizational paradigm.

Content Model

Entity Key Attributes Relationships
Saved Item URL, title, excerpt, thumbnail, domain/source, date saved, tags, favorite flag, status (unread/archived), estimated read time, type (article/video) —
Tag name, items count, user-defined —
Highlight text selection, item, color, note —
Recommendation title, URL, excerpt, source, topic, curator note —
Collection title, description, items (ordered), curator —

User Flows

Save & read

Browse the web → click Pocket extension or share-to-Pocket → Article saved → appears in My List → Optionally add tags for organization → Open in Pocket → distraction-free reader view → Archive when finished (or delete)

Tag & organize

View My List → select item(s) → "Tag" → Type tag name(s) → apply (Premium: auto-suggested tags) → Browse by tag in sidebar → filtered view of saved items → Bulk actions: tag, archive, delete, favorite

Discover & save

Visit Discover tab → browse curated recommendations → Filter by topic (Technology, Science, Food, etc.) → Read article preview → save to My List for later → Articles surfaced by editorial team + algorithmic recommendations

Listen (TTS)

Open saved article → tap "Listen" button → Text-to-speech reads article aloud → Control speed, play/pause → listen while commuting → Syncs position across devices

URL / Route Structure

/                           → Marketing home
/saves/                     → My List (auth)
/saves/archive/             → Archived items
/saves/favorites/           → Favorited items
/saves/highlights/          → All highlights
/saves/tags/{tag}/          → Items with tag
/saves/search?query={q}    → Search saved items
/explore/                   → Discover / Recommendations
/explore/{topic}/           → Topic recommendations
/collections/{slug}/        → Curated collection
/read/{item-id}             → Reader view
/premium/                   → Pocket Premium
/apps/                      → Download apps
/help/                      → Help center
getpocket.com/saves/tags/                     # All tags view
getpocket.com/saves/search                    # Search saved items
getpocket.com/explore/trending                # Trending articles
getpocket.com/explore/{topic}                 # Topic recommendations
getpocket.com/collections                     # Editorial collections
getpocket.com/settings                        # Account settings
getpocket.com/settings/account                # Account details
getpocket.com/settings/notifications          # Notification preferences
getpocket.com/premium                         # Pocket Premium

Search & Filter

Feature Behavior
My List search Keyword search across saved titles and content (Premium: full-text)
Tag filter Click tag in sidebar → show all items with that tag
Type filter All, Articles only, Videos only
Sort Newest saved, oldest saved
Status filter My List (unread) vs. Archive
Discover filter By topic, popularity, trending

Responsive Behavior

Breakpoint Adaptation
Desktop (≥1024px) Sidebar + list/grid view, wide reader view, multi-column Discover
Tablet (768–1023px) Collapsible sidebar, grid view, comfortable reader
Mobile (<768px) Bottom tabs, card list, full-screen reader, swipe to archive
Browser extension Compact popup — save button, tags, recent saves
App (iOS/Android) Offline reading, TTS, dark mode, widget for quick save

Access Control

Role Access
Visitor Marketing page, public collections, Discover (limited)
Free User Save unlimited items, 3 highlights/article, tags, archive, basic search
Pocket Premium Full-text search, permanent library (saved even if original deleted), suggested tags, unlimited highlights, ad-free Discover
Mozilla Account (SSO) Firefox integration, synced saves across browsers
API Developer Save, retrieve, modify items programmatically
Editorial Team Curate Discover content, create Collections
Internal Recommendation engine tuning, content moderation

Reading Experience

Feature Description
Reader view Distraction-free rendering; strips ads, nav, sidebars
Dark mode Dark background with light text
Sepia mode Warm tones for comfortable reading
Font selection Sans-serif, serif, or custom font choices
Font size Adjustable text size for readability
Line spacing Comfortable spacing adjustment
Text-to-speech Listen to articles with adjustable speed
Offline access Articles cached for reading without internet
Highlighting Select text to highlight; unlimited on Premium

Save Methods

Method How
Browser extension Click Pocket icon in toolbar
Share sheet (mobile) Share from any app → Pocket
Email Send URL to add@getpocket.com
URL direct getpocket.com/save?url={URL}
IFTTT / Zapier Automated saving from RSS, Twitter, etc.
Kobo e-reader Built-in Pocket integration on Kobo devices
Firefox Native Pocket integration in Firefox browser
API Programmatic saving via REST API

Content Discovery

  • Pocket Hits: Weekly email digest of most-saved articles across all Pocket users
  • Best of Web: Editorially curated outstanding long-form articles
  • Topic feeds: Technology, Science, Self-Improvement, Food, Entertainment, Business
  • Trending: Most-saved articles in the last 24-48 hours
  • Sponsored content: Clearly labeled recommendations from publishers
  • Algorithmic suggestions: Based on your reading history and saved topics

Firefox Integration

  • Built into Firefox: No extension needed; Pocket button in toolbar
  • Recommended stories: Pocket recommendations on Firefox new tab page
  • Firefox account sync: Single sign-on with Firefox/Mozilla account
  • Reading view: Firefox Reader View uses similar rendering to Pocket

Pocket Premium vs Free

Feature Free Premium ($4.99/mo)
Save articles Unlimited Unlimited
Tags ✅ ✅ + auto-suggested tags
Highlights per article 3 Unlimited
Full-text search Title only Full article text
Permanent library No (if source deleted) Yes (archived copy)
Ad-free Discover No Yes
Font options 2 7
Backup No Yes