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IA.md

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brand Udemy
tagline Learn on your schedule
category Education
website https://udemy.com

Information Architecture — Udemy

Overview

Udemy is the world's largest online course marketplace, with 200,000+ instructor-created courses spanning technology, business, design, personal development, and more. The IA is marketplace-driven — courses are products with pricing, ratings, reviews, and sales promotions. Unlike curated platforms, any qualified instructor can publish a course, creating a vast and diverse catalog. The platform emphasizes discoverability through categories, search, and frequent promotional pricing.

Site Map

Udemy
├── Home
│   ├── Personalized Recommendations
│   ├── Top Courses
│   ├── Trending
│   ├── Sale Banner (frequent promotions)
│   ├── Learners Are Viewing
│   └── Categories Spotlight
├── Categories
│   ├── Development
│   │   ├── Web Development
│   │   ├── Mobile Development
│   │   ├── Programming Languages
│   │   ├── Game Development
│   │   ├── Database Design
│   │   └── Software Testing
│   ├── Business
│   │   ├── Entrepreneurship
│   │   ├── Communication
│   │   ├── Management
│   │   ├── Sales
│   │   └── Business Strategy
│   ├── Finance & Accounting
│   ├── IT & Software
│   ├── Office Productivity
│   ├── Personal Development
│   ├── Design
│   ├── Marketing
│   ├── Lifestyle
│   ├── Photography & Video
│   ├── Health & Fitness
│   ├── Music
│   └── Teaching & Academics
├── Course Detail Page
│   ├── Preview Video
│   ├── Course Description
│   ├── What You'll Learn (objectives)
│   ├── Requirements / Prerequisites
│   ├── Curriculum (section → lecture list)
│   ├── Instructor Profile
│   ├── Rating & Reviews
│   ├── Student Count
│   ├── Last Updated Date
│   ├── Price / Discount
│   ├── Certificate of Completion
│   ├── 30-Day Money-Back Guarantee
│   └── Related Courses
├── Course Player
│   ├── Video Player
│   ├── Curriculum Sidebar (sections + lectures)
│   ├── Notes (timestamped)
│   ├── Q&A (per lecture)
│   ├── Reviews
│   ├── Resources (downloadable)
│   ├── Announcements
│   ├── Transcript
│   └── Progress Tracker
├── My Learning
│   ├── All Courses (purchased)
│   ├── In Progress
│   ├── Wishlist
│   ├── Archived
│   ├── Learning Paths
│   └── Certificates
├── Cart / Checkout
│   ├── Cart Items
│   ├── Coupon Code
│   ├── Payment
│   └── Gift Course
├── Teach on Udemy
│   ├── Instructor Dashboard
│   ├── Course Creation
│   │   ├── Plan Curriculum
│   │   ├── Record / Upload Videos
│   │   ├── Set Pricing
│   │   ├── Landing Page Builder
│   │   └── Review & Publish
│   ├── Performance Analytics
│   ├── Revenue / Payouts
│   ├── Student Communications
│   └── Instructor Community
├── Udemy Business (B2B)
│   ├── Curated Course Collection
│   ├── Learning Paths
│   ├── Admin Dashboard
│   ├── Analytics & Reporting
│   └── SSO / Integration
├── Profile
│   ├── Purchase History
│   ├── Certificates
│   ├── Payment Methods
│   └── Notification Settings
└── Settings
    ├── Account
    ├── Privacy
    ├── Notifications
    ├── Payment Methods
    └── Language / Currency

Navigation Model

  • Type: Top nav bar with category mega menu
  • Desktop Top Bar: Categories (mega dropdown), Search bar (prominent), Teach, My Learning, Cart, Wishlist, Notifications, Profile
  • Mobile: Hamburger menu + bottom tab bar (Featured, Search, My Learning, Wishlist, Account)
  • Category Mega Menu: 13 top-level categories → subcategories → topics
  • Course Player: Sidebar curriculum (desktop); top sheet curriculum (mobile); sticky progress bar
  • Breadcrumb: Category > Subcategory > Topic on browse pages

Content Model

Entity Key Attributes Relationships
Course title, subtitle, description, objectives, requirements, instructor, price, sale price, rating, review count, student count, language, last updated, level, duration, certificate → Sections, → Instructor, → Category
Section title, position, lecture count, duration → Course, → Lectures
Lecture title, video, duration, resources, preview flag, article (text-only option) → Section
Quiz title, questions, position within section → Section
Assignment title, description, student submission → Section
Review rating (1-5), text, student, date, helpful votes → Course
Q&A Post question/answer, author, lecture reference, upvotes, instructor response → Lecture
Instructor name, bio, photo, rating, student count, course count, social links → Courses
Certificate student name, course title, completion date, Udemy credential ID → Course, → Student
Coupon code, discount, expiry, instructor-created → Course
Learning Path name, description, courses (ordered), creator → Courses

User Flows

Purchasing a Course

  1. Search or browse → Find course → View course detail page
  2. Watch preview video → Read description, objectives, reviews
  3. Check price (or wait for sale — Udemy runs frequent 80-90% off promotions)
  4. Add to cart → Checkout → Pay → Course added to "My Learning"
  5. Begin watching immediately

Learning a Course

  1. My Learning → Select course → Course player opens
  2. Watch lecture → Auto-advance to next → Progress bar updates
  3. Take notes (timestamped to video) → Download resources
  4. Ask question in Q&A → Instructor or community answers
  5. Complete all lectures → Certificate of Completion generated

Publishing a Course (Instructor)

  1. Sign up as instructor → Access course creation tools
  2. Plan curriculum: outline sections and lectures
  3. Record videos → Upload → Add resources, quizzes, assignments
  4. Build landing page: title, description, preview video, pricing
  5. Submit for review → Udemy quality team reviews → Approved → Published to marketplace
  6. Monitor analytics: enrollments, revenue, ratings, Q&A

URL / Route Structure

udemy.com/                                  # Homepage
udemy.com/courses/{category}/               # Category page
udemy.com/courses/{category}/{subcategory}/ # Subcategory page
udemy.com/topic/{topic}/                    # Topic page (e.g., python)
udemy.com/course/{slug}/                    # Course detail / landing page
udemy.com/course/{slug}/learn/              # Course player (enrolled)
udemy.com/course/{slug}/learn/lecture/{id}  # Specific lecture
udemy.com/user/{username}/                  # Instructor profile
udemy.com/my-courses/learning/              # My Learning
udemy.com/cart/                             # Shopping cart
udemy.com/teaching/                         # Instructor dashboard
udemy.com/teaching/courses/                 # Instructor's courses
udemy.com/certificate/{credentialId}/       # Certificate verification
business.udemy.com/                         # Udemy Business

Search & Filter

  • Search Bar: Autocomplete with courses, instructors, and topics; keyword search across titles, descriptions
  • Category Browse: 13 categories → subcategories → topics with course count
  • Filters: Rating (4.5+, 4.0+, 3.5+), Duration (0-1h, 1-3h, 3-6h, 6-17h, 17+h), Level (Beginner, Intermediate, Advanced, All), Language, Price (Free, Paid), Features (Subtitles, Quizzes, Practice Tests)
  • Sort: Most Popular, Highest Rated, Newest
  • Topic Pages: Aggregated pages for popular skills (e.g., "Python", "Excel")
  • Instructor Search: Find all courses by a specific instructor
  • Smart Recommendations: Based on purchase history, browsing, and similar learners

Responsive Behavior

Breakpoint Behavior
Mobile App Bottom tab bar; vertical course cards; full-screen video player; offline downloads; picture-in-picture
Tablet Grid course cards; course player with collapsible sidebar; landscape video
Desktop (primary) Top nav with mega menu; course grid with hover preview; player with persistent sidebar curriculum
TV (Udemy app) Lean-back viewing; simplified browse; large video player; no note-taking
Offline (mobile) Download lectures for offline viewing; progress syncs when back online

Access Control

Role Capabilities
Anonymous Visitor Browse catalog, view course pages, read reviews, search; cannot enroll
Free User Enroll in free courses, purchase paid courses, take notes, Q&A, earn certificates
Paid Course Owner Lifetime access to purchased course, including future updates; 30-day refund window
Udemy Business User Access curated course collection via employer; learning paths; admin reporting
Instructor Create and publish courses, set pricing, view analytics, earn revenue (37-97% split depending on channel), respond to Q&A and reviews
Premium Instructor Higher visibility, promotional tools, instructor community access
Udemy Staff Content quality review, feature courses, manage marketplace, moderate reviews
Admin (Udemy Business) Manage licenses, assign learning paths, view team analytics, SSO configuration