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brand Vimeo
tagline Professional video for all. Create, manage, and share.
category Content & Media
website https://www.vimeo.com

Information Architecture — Vimeo

Overview

Vimeo is a professional video platform offering high-quality hosting, live streaming, OTT (over-the-top) channel creation, video analytics, and collaboration tools. Unlike YouTube's ad-driven model, Vimeo is subscription-based and creator-focused — no ads, clean player, privacy controls, and enterprise-grade features. The IA serves individual creators, small businesses, and enterprise teams with distinct product tiers.

Site Map

vimeo.com
├── Home
├── Features
│   ├── Video hosting
│   ├── Video player (customizable)
│   ├── Live streaming
│   ├── Screen recording
│   ├── Video editing
│   ├── AI-powered tools
│   ├── Collaboration & review
│   ├── Analytics
│   ├── Privacy & security
│   └── Interactive video
├── Solutions
│   ├── Marketing & communications
│   ├── Enterprise video
│   ├── Live events
│   ├── OTT (Vimeo OTT)
│   ├── Education
│   └── Houses of worship
├── Watch (Public videos)
│   ├── Staff Picks
│   ├── Categories (Film, Animation, Music, etc.)
│   ├── Channels
│   ├── Groups
│   └── Video detail page
├── Pricing
│   ├── Starter / Standard / Advanced / Enterprise
│   └── Feature comparison
├── Create
│   ├── Video editor
│   ├── Templates
│   ├── Stock footage
│   ├── Screen recorder
│   └── AI script generator
├── Developer
│   ├── API documentation
│   ├── Player SDK
│   ├── OEmbed
│   └── Webhooks
├── My Videos (Dashboard, auth)
│   ├── Library
│   ├── Folders / projects
│   ├── Review pages
│   ├── Analytics
│   ├── Live events
│   └── Settings
├── Help Center
│   ├── Getting started
│   ├── Account & billing
│   ├── Video management
│   ├── Live streaming
│   ├── Privacy
│   └── Contact
├── About
│   ├── Company
│   ├── Careers
│   ├── Press
│   └── Blog
├── Legal
│   ├── Terms
│   ├── Privacy
│   └── Copyright (DMCA)
└── Auth
    ├── Log in
    └── Join / Start free

Navigation Model

Level Type Details
Global Top nav Logo, Features, Solutions, Watch, Pricing, Log in, Join CTA
Features Dropdown grid Hosting, Player, Live, Edit, AI, Analytics, Collaboration
Solutions Dropdown By use case, enterprise CTA
Watch Sub-nav Staff Picks, Categories, Channels
Dashboard Left sidebar Library, Folders, Analytics, Live, Create, Settings
Footer Multi-column Product, Solutions, Resources, Apps, Company

Key pattern: Dual identity — Vimeo is both a watching community (public videos, Staff Picks) and a B2B video platform (enterprise hosting, analytics). The nav balances both but increasingly prioritizes the B2B/SaaS side.

Content Model

| Entity | Key Attributes | Relationships | |--------|-----------| | Video | title, description, file, thumbnail, privacy (public/password/private/domain-restricted), tags, categories, chapters, captions | | Folder / Project | name, videos, collaborators, review settings | | Live Event | title, schedule, stream key, destinations, chat, replay | | Channel | name, description, owner, followers, videos | | Review Page | video, timestamped comments, reviewers, approval status | | Analytics Report | video, plays, impressions, engagement, geography, devices |

User Flows

Upload & share

  1. Log in → "New video" → upload file (drag & drop)
  2. Set title, description, thumbnail, privacy
  3. Choose embed settings (custom player colors, controls)
  4. Copy link or embed code → share
  5. View analytics as viewers engage

Team review workflow

  1. Upload video to project folder
  2. Create review page → invite reviewers via email
  3. Reviewers add timestamped comments on video
  4. Creator addresses feedback → upload new version
  5. Reviewer approves → video finalized

Live streaming

  1. Create Live Event → set title, date/time, privacy
  2. Configure stream settings (encoder, quality, simulcast destinations)
  3. Go live → monitor chat and viewer count
  4. End stream → replay auto-available
  5. View post-event analytics

OTT channel

  1. Subscribe to Vimeo OTT → create channel
  2. Upload content library → organize into series/seasons
  3. Set monetization (subscription, transaction, free)
  4. Launch branded apps (iOS, Android, Roku, Apple TV)
  5. Manage subscribers and revenue in dashboard

URL / Route Structure

/                           → Home
/features/                  → Feature overview
/features/{feature}/        → Feature detail
/solutions/{use-case}/      → Solution page
/watch/                     → Public video feed
/channels/{slug}/           → Channel page
/{username}/                → Creator profile
/{username}/{video-id}      → Video detail page
/create/                    → Creation tools
/pricing/                   → Plans
/developers/                → API docs
/manage/videos/             → Video library (auth)
/manage/folders/            → Projects (auth)
/analytics/                 → Analytics (auth)
/live/                      → Live events (auth)
/help/                      → Help center

Search & Filter

Feature Behavior
Watch search By keyword, category, duration, license, upload date
Library search Search own videos by title, tags, folder
Analytics filter By video, date range, geography, device
Help search Keyword → categorized support articles
Staff Picks Curated, not searchable — editorial selection

Responsive Behavior

Breakpoint Adaptation
Desktop (≥1024px) Full nav, widescreen video player, sidebar library, analytics dashboards
Tablet (768–1023px) Responsive player, condensed nav, stacked library
Mobile (<768px) Hamburger menu, full-width player, simplified upload, basic analytics
App (iOS/Android) Upload, manage, view analytics, watch — not full editing
Embed Responsive player that adapts to container width, customizable aspect ratio

Access Control

Role Access
Visitor Watch public videos, browse Staff Picks, channels
Free User Upload (limited storage), basic player, limited analytics
Starter More storage, player customization, privacy controls
Standard Team features, review pages, stock footage, advanced analytics
Advanced Live streaming, advanced privacy, OTT, API access
Enterprise SSO, custom SLA, dedicated support, advanced security
Team Member Configurable per-folder/project access (view, upload, admin)
Reviewer (external) Comment and approve on review pages only
Developer API keys, player SDK, webhook configuration
Internal Content moderation, copyright review, support