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brand Wealthfront
tagline Build long-term wealth on autopilot.
category E-Commerce & Fintech
website https://www.wealthfront.com

Information Architecture — Wealthfront

Overview

Wealthfront is a robo-advisor platform offering automated investing, tax-loss harvesting, financial planning, high-yield cash accounts, and portfolio lending. The IA is structured around a planning-first philosophy: users start with financial goals and Wealthfront builds the portfolio to match. The site balances educational content (to build trust) with product pages and a clean dashboard experience.

Site Map

wealthfront.com
├── Home
├── Invest
│   ├── Automated investing
│   ├── Tax-loss harvesting
│   ├── Risk Parity
│   ├── US Direct Indexing
│   ├── Smart Beta
│   ├── Crypto trusts
│   ├── Stock investing
│   └── Socially responsible investing
├── Cash
│   ├── Cash Account (high-yield)
│   ├── Direct deposit
│   ├── Bill pay
│   └── Wire transfers
├── Borrow
│   ├── Portfolio line of credit
│   └── Terms & rates
├── Plan (Financial Planning)
│   ├── Free financial plan
│   ├── Path (planning tool)
│   ├── Retirement planning
│   ├── College planning
│   └── Home purchase planning
├── Learn (Blog / Education)
│   ├── Investing basics
│   ├── Tax strategies
│   ├── Market insights
│   └── Product updates
├── Pricing
├── About
│   ├── Company
│   ├── Careers
│   ├── Press
│   └── Security
├── Support
│   ├── FAQ
│   ├── Account help
│   └── Contact
├── Legal
│   ├── Disclosures
│   ├── Privacy
│   ├── Terms
│   └── ADV brochure
└── Auth
    ├── Log in
    └── Get started

Navigation Model

Level Type Details
Global Top nav Logo, Invest, Cash, Borrow, Plan, Learn, Pricing, Log in, Get started CTA
Product pages Sub-nav tabs Features, How it works, Performance, FAQ
Footer Multi-column Products, Resources, Company, Legal, Social
Dashboard Left sidebar Overview, Invest, Cash, Borrow, Plan, Tax, Settings

Key pattern: The public site emphasizes education and trust (performance data, methodology white papers). The dashboard is a clean, data-driven interface with portfolio visualizations.

Content Model

| Entity | Key Attributes | Relationships | |--------|-----------| | Investment Account | type (individual, joint, IRA, 529), balance, allocation, risk score, performance | | Portfolio | asset classes, ETFs/stocks, allocation %, rebalancing history | | Tax-loss Harvest | harvested amount, replacement securities, 30-day wash-sale tracking | | Cash Account | balance, APY, transactions, direct deposit info | | Financial Plan | goals, timeline, savings rate, projected outcomes (Path) | | Blog Post | title, author, date, category, body, related posts |

User Flows

New investor onboarding

  1. Land on home → "Get started" CTA
  2. Risk questionnaire (10 questions on goals, timeline, risk tolerance)
  3. View recommended portfolio allocation (pie chart + ETF breakdown)
  4. Link bank account → set initial deposit + recurring schedule
  5. Portfolio created → automated investing + tax-loss harvesting begins

Financial planning (Path)

  1. Navigate to Plan → enter income, savings, goals
  2. Path simulates thousands of scenarios (Monte Carlo)
  3. View projected outcomes → adjust variables (retirement age, savings rate)
  4. Receive personalized recommendations
  5. Optionally connect external accounts for full picture

Cash account

  1. Open Cash Account → link bank
  2. Transfer funds → earn high APY (FDIC insured via partner banks)
  3. Set up direct deposit → get paycheck 2 days early
  4. Use for bill pay, transfers, or sweep into investment account

URL / Route Structure

/                               → Home
/investing/                     → Automated investing
/tax-loss-harvesting/           → TLH feature
/us-direct-indexing/            → Direct indexing
/socially-responsible-investing/→ SRI options
/cash/                          → Cash Account
/borrow/                        → Portfolio credit line
/financial-planning/            → Path planning tool
/pricing/                       → Fee schedule
/blog/                          → Learn / Blog
/blog/{slug}/                   → Blog post
/about/                         → Company info
/support/                       → Help center
/support/{topic}/               → Support article
/dashboard/                     → Account overview (auth)

Search & Filter

Feature Behavior
Blog search Keyword search, category filter (Investing, Taxes, Planning)
Help search FAQ keyword lookup, categorized results
Portfolio search Search ETFs/stocks in portfolio by ticker or name
Account filter Filter transactions by date, type, account
Path scenarios Slider-based parameter adjustment with real-time recalculation

Responsive Behavior

Breakpoint Adaptation
Desktop (≥1024px) Full nav, side-by-side comparisons, interactive charts, Path simulator
Tablet (768–1023px) Condensed nav, stacked charts, scrollable portfolio view
Mobile (<768px) Hamburger menu, single-column, simplified charts, touch-friendly sliders
App (iOS/Android) Tab bar (Home, Invest, Cash, Plan, More), swipeable account cards

Access Control

Role Access
Visitor Marketing pages, blog, pricing, risk questionnaire preview
Free User Path financial planning tool, account aggregation
Funded Investor Full portfolio management, TLH, rebalancing, performance reports
Cash Account Holder High-yield savings, direct deposit, bill pay
Borrower Portfolio line of credit, draw/repay
Internal Advisor Account review, compliance monitoring, support tools