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‎README.html‎

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<p class="caption" role="heading"><span class="caption-text">Unit 2:</span></p>
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<ul>
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<li class="toctree-l1"><a class="reference internal" href="Unit%202/01_Business_Plan.html">Business Plan</a></li>
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<li class="toctree-l1"><a class="reference internal" href="Unit%202/02_Marketing.html">Developing a Marketing Campaign for New Software</a></li>
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<li class="toctree-l1"><a class="reference internal" href="Unit%202/02_Marketing.html#developing-a-marketing-campaign-for-new-software-involves-a-balance-of-creativity-strategy-and-execution-students-should-consider-understanding-their-product-defining-a-target-audience-building-a-clear-brand-identity-and-creating-engaging-content-with-careful-planning-and-monitoring-they-can-successfully-launch-and-maintain-momentum-for-the-software-over-time-additionally-using-feedback-loops-adapting-to-market-needs-and-fostering-community-engagement-will-ensure-long-term-success">Developing a marketing campaign for new software involves a balance of creativity, strategy, and execution. Students should consider <strong>understanding their product</strong>, <strong>defining a target audience</strong>, <strong>building a clear brand identity</strong>, and <strong>creating engaging content</strong>. With careful planning and monitoring, they can successfully launch and maintain momentum for the software over time. Additionally, using feedback loops, adapting to market needs, and fostering community engagement will ensure long-term success.</a></li>
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<li class="toctree-l1"><a class="reference internal" href="Unit%202/02_Marketing.html#instructions-to-develop-a-marketing-strategy-for-your-software-program-app-idea"><strong>Instructions to Develop a Marketing Strategy for your Software/Program/App Idea</strong></a></li>
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<li class="toctree-l1"><a class="reference internal" href="Unit%202/02_Marketing.html">Marketing</a></li>
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<li class="toctree-l1"><a class="reference internal" href="Unit%202/03_Presentation.html">Presentation</a></li>
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</ul>
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<p class="caption" role="heading"><span class="caption-text">Resources</span></p>

‎Resources/Best_Practices.html‎

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<p class="caption" role="heading"><span class="caption-text">Unit 2:</span></p>
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<ul>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/01_Business_Plan.html">Business Plan</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Developing a Marketing Campaign for New Software</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#developing-a-marketing-campaign-for-new-software-involves-a-balance-of-creativity-strategy-and-execution-students-should-consider-understanding-their-product-defining-a-target-audience-building-a-clear-brand-identity-and-creating-engaging-content-with-careful-planning-and-monitoring-they-can-successfully-launch-and-maintain-momentum-for-the-software-over-time-additionally-using-feedback-loops-adapting-to-market-needs-and-fostering-community-engagement-will-ensure-long-term-success">Developing a marketing campaign for new software involves a balance of creativity, strategy, and execution. Students should consider <strong>understanding their product</strong>, <strong>defining a target audience</strong>, <strong>building a clear brand identity</strong>, and <strong>creating engaging content</strong>. With careful planning and monitoring, they can successfully launch and maintain momentum for the software over time. Additionally, using feedback loops, adapting to market needs, and fostering community engagement will ensure long-term success.</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#instructions-to-develop-a-marketing-strategy-for-your-software-program-app-idea"><strong>Instructions to Develop a Marketing Strategy for your Software/Program/App Idea</strong></a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Marketing</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/03_Presentation.html">Presentation</a></li>
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</ul>
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<p class="caption" role="heading"><span class="caption-text">Resources</span></p>

‎Resources/ExecSummary_rubric.html‎

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<p class="caption" role="heading"><span class="caption-text">Unit 2:</span></p>
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<ul>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/01_Business_Plan.html">Business Plan</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Developing a Marketing Campaign for New Software</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#developing-a-marketing-campaign-for-new-software-involves-a-balance-of-creativity-strategy-and-execution-students-should-consider-understanding-their-product-defining-a-target-audience-building-a-clear-brand-identity-and-creating-engaging-content-with-careful-planning-and-monitoring-they-can-successfully-launch-and-maintain-momentum-for-the-software-over-time-additionally-using-feedback-loops-adapting-to-market-needs-and-fostering-community-engagement-will-ensure-long-term-success">Developing a marketing campaign for new software involves a balance of creativity, strategy, and execution. Students should consider <strong>understanding their product</strong>, <strong>defining a target audience</strong>, <strong>building a clear brand identity</strong>, and <strong>creating engaging content</strong>. With careful planning and monitoring, they can successfully launch and maintain momentum for the software over time. Additionally, using feedback loops, adapting to market needs, and fostering community engagement will ensure long-term success.</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#instructions-to-develop-a-marketing-strategy-for-your-software-program-app-idea"><strong>Instructions to Develop a Marketing Strategy for your Software/Program/App Idea</strong></a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Marketing</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/03_Presentation.html">Presentation</a></li>
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</ul>
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<p class="caption" role="heading"><span class="caption-text">Resources</span></p>

‎Resources/MarketingProposal.html‎

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<p class="caption" role="heading"><span class="caption-text">Unit 2:</span></p>
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<ul>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/01_Business_Plan.html">Business Plan</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Developing a Marketing Campaign for New Software</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#developing-a-marketing-campaign-for-new-software-involves-a-balance-of-creativity-strategy-and-execution-students-should-consider-understanding-their-product-defining-a-target-audience-building-a-clear-brand-identity-and-creating-engaging-content-with-careful-planning-and-monitoring-they-can-successfully-launch-and-maintain-momentum-for-the-software-over-time-additionally-using-feedback-loops-adapting-to-market-needs-and-fostering-community-engagement-will-ensure-long-term-success">Developing a marketing campaign for new software involves a balance of creativity, strategy, and execution. Students should consider <strong>understanding their product</strong>, <strong>defining a target audience</strong>, <strong>building a clear brand identity</strong>, and <strong>creating engaging content</strong>. With careful planning and monitoring, they can successfully launch and maintain momentum for the software over time. Additionally, using feedback loops, adapting to market needs, and fostering community engagement will ensure long-term success.</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#instructions-to-develop-a-marketing-strategy-for-your-software-program-app-idea"><strong>Instructions to Develop a Marketing Strategy for your Software/Program/App Idea</strong></a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Marketing</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/03_Presentation.html">Presentation</a></li>
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</ul>
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<p class="caption" role="heading"><span class="caption-text">Resources</span></p>

‎Resources/SCRUM_Overview.html‎

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<p class="caption" role="heading"><span class="caption-text">Unit 2:</span></p>
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<ul>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/01_Business_Plan.html">Business Plan</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Developing a Marketing Campaign for New Software</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#developing-a-marketing-campaign-for-new-software-involves-a-balance-of-creativity-strategy-and-execution-students-should-consider-understanding-their-product-defining-a-target-audience-building-a-clear-brand-identity-and-creating-engaging-content-with-careful-planning-and-monitoring-they-can-successfully-launch-and-maintain-momentum-for-the-software-over-time-additionally-using-feedback-loops-adapting-to-market-needs-and-fostering-community-engagement-will-ensure-long-term-success">Developing a marketing campaign for new software involves a balance of creativity, strategy, and execution. Students should consider <strong>understanding their product</strong>, <strong>defining a target audience</strong>, <strong>building a clear brand identity</strong>, and <strong>creating engaging content</strong>. With careful planning and monitoring, they can successfully launch and maintain momentum for the software over time. Additionally, using feedback loops, adapting to market needs, and fostering community engagement will ensure long-term success.</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#instructions-to-develop-a-marketing-strategy-for-your-software-program-app-idea"><strong>Instructions to Develop a Marketing Strategy for your Software/Program/App Idea</strong></a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Marketing</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/03_Presentation.html">Presentation</a></li>
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<p class="caption" role="heading"><span class="caption-text">Resources</span></p>

‎Resources/SCRUM_rubric.html‎

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<p class="caption" role="heading"><span class="caption-text">Unit 2:</span></p>
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<ul>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/01_Business_Plan.html">Business Plan</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Developing a Marketing Campaign for New Software</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#developing-a-marketing-campaign-for-new-software-involves-a-balance-of-creativity-strategy-and-execution-students-should-consider-understanding-their-product-defining-a-target-audience-building-a-clear-brand-identity-and-creating-engaging-content-with-careful-planning-and-monitoring-they-can-successfully-launch-and-maintain-momentum-for-the-software-over-time-additionally-using-feedback-loops-adapting-to-market-needs-and-fostering-community-engagement-will-ensure-long-term-success">Developing a marketing campaign for new software involves a balance of creativity, strategy, and execution. Students should consider <strong>understanding their product</strong>, <strong>defining a target audience</strong>, <strong>building a clear brand identity</strong>, and <strong>creating engaging content</strong>. With careful planning and monitoring, they can successfully launch and maintain momentum for the software over time. Additionally, using feedback loops, adapting to market needs, and fostering community engagement will ensure long-term success.</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#instructions-to-develop-a-marketing-strategy-for-your-software-program-app-idea"><strong>Instructions to Develop a Marketing Strategy for your Software/Program/App Idea</strong></a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Marketing</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/03_Presentation.html">Presentation</a></li>
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<p class="caption" role="heading"><span class="caption-text">Resources</span></p>

‎Resources/SDD_Structural-Considerations.html‎

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<p class="caption" role="heading"><span class="caption-text">Unit 2:</span></p>
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<ul>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/01_Business_Plan.html">Business Plan</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Developing a Marketing Campaign for New Software</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#developing-a-marketing-campaign-for-new-software-involves-a-balance-of-creativity-strategy-and-execution-students-should-consider-understanding-their-product-defining-a-target-audience-building-a-clear-brand-identity-and-creating-engaging-content-with-careful-planning-and-monitoring-they-can-successfully-launch-and-maintain-momentum-for-the-software-over-time-additionally-using-feedback-loops-adapting-to-market-needs-and-fostering-community-engagement-will-ensure-long-term-success">Developing a marketing campaign for new software involves a balance of creativity, strategy, and execution. Students should consider <strong>understanding their product</strong>, <strong>defining a target audience</strong>, <strong>building a clear brand identity</strong>, and <strong>creating engaging content</strong>. With careful planning and monitoring, they can successfully launch and maintain momentum for the software over time. Additionally, using feedback loops, adapting to market needs, and fostering community engagement will ensure long-term success.</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#instructions-to-develop-a-marketing-strategy-for-your-software-program-app-idea"><strong>Instructions to Develop a Marketing Strategy for your Software/Program/App Idea</strong></a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Marketing</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/03_Presentation.html">Presentation</a></li>
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<p class="caption" role="heading"><span class="caption-text">Resources</span></p>

‎Unit 1/01_Introduction-to-SDD.html‎

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<p class="caption" role="heading"><span class="caption-text">Unit 2:</span></p>
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<ul>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/01_Business_Plan.html">Business Plan</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Developing a Marketing Campaign for New Software</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#developing-a-marketing-campaign-for-new-software-involves-a-balance-of-creativity-strategy-and-execution-students-should-consider-understanding-their-product-defining-a-target-audience-building-a-clear-brand-identity-and-creating-engaging-content-with-careful-planning-and-monitoring-they-can-successfully-launch-and-maintain-momentum-for-the-software-over-time-additionally-using-feedback-loops-adapting-to-market-needs-and-fostering-community-engagement-will-ensure-long-term-success">Developing a marketing campaign for new software involves a balance of creativity, strategy, and execution. Students should consider <strong>understanding their product</strong>, <strong>defining a target audience</strong>, <strong>building a clear brand identity</strong>, and <strong>creating engaging content</strong>. With careful planning and monitoring, they can successfully launch and maintain momentum for the software over time. Additionally, using feedback loops, adapting to market needs, and fostering community engagement will ensure long-term success.</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#instructions-to-develop-a-marketing-strategy-for-your-software-program-app-idea"><strong>Instructions to Develop a Marketing Strategy for your Software/Program/App Idea</strong></a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Marketing</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/03_Presentation.html">Presentation</a></li>
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<p class="caption" role="heading"><span class="caption-text">Resources</span></p>

‎Unit 1/02_Research-and-Analysis.html‎

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<p class="caption" role="heading"><span class="caption-text">Unit 2:</span></p>
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<ul>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/01_Business_Plan.html">Business Plan</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Developing a Marketing Campaign for New Software</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#developing-a-marketing-campaign-for-new-software-involves-a-balance-of-creativity-strategy-and-execution-students-should-consider-understanding-their-product-defining-a-target-audience-building-a-clear-brand-identity-and-creating-engaging-content-with-careful-planning-and-monitoring-they-can-successfully-launch-and-maintain-momentum-for-the-software-over-time-additionally-using-feedback-loops-adapting-to-market-needs-and-fostering-community-engagement-will-ensure-long-term-success">Developing a marketing campaign for new software involves a balance of creativity, strategy, and execution. Students should consider <strong>understanding their product</strong>, <strong>defining a target audience</strong>, <strong>building a clear brand identity</strong>, and <strong>creating engaging content</strong>. With careful planning and monitoring, they can successfully launch and maintain momentum for the software over time. Additionally, using feedback loops, adapting to market needs, and fostering community engagement will ensure long-term success.</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html#instructions-to-develop-a-marketing-strategy-for-your-software-program-app-idea"><strong>Instructions to Develop a Marketing Strategy for your Software/Program/App Idea</strong></a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/02_Marketing.html">Marketing</a></li>
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<li class="toctree-l1"><a class="reference internal" href="../Unit%202/03_Presentation.html">Presentation</a></li>
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</ul>
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<p class="caption" role="heading"><span class="caption-text">Resources</span></p>

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