Google I/O 2023: Google Search Is SUPERCHARGED With NEW AI-Integrated Search & Price Comparison

[FurkanGozukara]

Google I/O 2023: Google Search Is SUPERCHARGED With NEW AI-Integrated Search & Price Comparison

Full tutorial: https://www.youtube.com/watch?v=-0MOGCyb_Ns

Experience the latest announcements straight from Google I/O 2023 as Sundar Pichai and Kathy unveil the next generation of Google Search powered by generative AI. Learn about Google's new Labs initiative and how it will allow users to preview innovations across Workspace and other Google products.

Dive into the future of search with Kathy as she illustrates the transformative power of generative AI in enhancing search capabilities. Discover how AI will simplify complex queries and provide comprehensive, relevant, and user-friendly results.

This video also includes a live demo showcasing the new Google Search's power and convenience, giving you a glimpse into the future of the digital search landscape. If you're interested in joining the Labs program, this is a must-watch!

Don't forget to like, share, and subscribe for more updates from Google and the world of technology.

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Video Transcription

• 00:00:04 Thanks, Aparna. It's exciting to see all  the innovation coming to Google Workspace. 

• 00:00:11 As AI continues to improve rapidly, we are  focused on giving helpful features to our users. 

• 00:00:17 And starting today, we are giving  you a new way to preview some of the  

• 00:00:21 experiences across Workspace and other products. It's called Labs. I say new, but Google has a  

• 00:00:30 long history of bringing Labs and we've made  it available throughout our history as well. 

• 00:00:37 You can check it out at Google.com slash Labs. Next up, we're going to talk about Search. 

• 00:00:46 Search has been our founding  product from our earliest days. 

• 00:00:52 And we've always approached it placing  user trust about everything else. 

• 00:01:00 To give you a sense of how we are  bringing generative AI in Search,  

• 00:01:04 I'm going to invite Kathy onto the stage. Kathy. 

• 00:01:27 Thanks, Sundar. 

• 00:01:28 You know, I've been working  in Search for many years. 

• 00:01:32 And what inspires me so much is how it  continues to be an unsolved problem. 

• 00:01:39 And that's why I'm just so excited by the  potential of bringing generative AI into Search. 

• 00:01:46 Let's give it a whirl. So let's start with a  

• 00:01:51 search for what's better for a family with kids  under three and a dog, Bryce Canyon or Arches? 

• 00:02:00 Now, although this is the question that you have,  you probably wouldn't ask it in this way today. 

• 00:02:08 You'd break it down into smaller  ones, sift through the information  

• 00:02:12 and then piece things together yourself. Now, Search does the heavy lifting for you. 

• 00:02:21 What you see here looks pretty different. So let me first give you a quick tour. 

• 00:02:27 You'll notice a new integrated search results page  so you can get even more out of a single search. 

• 00:02:35 There's an AI powered snapshot that quickly  gives you the lay of the land on a topic. 

• 00:02:41 And so here you can see that  while both parks are kid friendly,  

• 00:02:45 only Bryce Canyon has more  options for your furry friend. 

• 00:02:51 Then if you want to dig deeper, there  are links included in the snapshot. 

• 00:02:56 You can also click to expand your view and  you'll see how the information is corroborated. 

• 00:03:02 So you can check out more details and  really explore the richness of the topic. 

• 00:03:09 This new experience builds on  Google's ranking and safety systems  

• 00:03:14 that we've been fine tuning for decades. And search will continue to be your jumping  

• 00:03:21 off point to what makes the web so special. It's diverse range of content from publishers  

• 00:03:28 to creators, businesses and  even people like you and me. 

• 00:03:34 So you can check out recommendations from  experts like the National Park Service  

• 00:03:39 and learn from authentic firsthand  experiences like the mom Trotter blog. 

• 00:03:46 Because even in a world where AI can  provide insights, we know that people  

• 00:03:52 will always value the input of other people. And a thriving web is essential to that. 

• 00:04:01 These new generative AI  

• 00:04:13 capabilities will make search  smarter and searching simpler. 

• 00:04:17 And as you've seen, this is really  especially helpful when you need to  

• 00:04:21 make sense of something complex  with multiple angles to explore. 

• 00:04:25 You know, those times when even  your question has questions. 

• 00:04:30 So, for example, let's say you're searching for  a good bike for a five mile commute with hills. 

• 00:04:37 This can be a big purchase. So you want to do your research. 

• 00:04:41 In the AI powered snapshot, you'll see  important considerations like motor  

• 00:04:47 and battery for taking on those hills  and suspension for a comfortable ride. 

• 00:04:53 Right below that, you'll see products that  fit the bill, each with images, reviews,  

• 00:04:58 helpful descriptions and current pricing. This is built on Google's shopping graph, the  

• 00:05:06 world's most comprehensive data set of constantly  changing products, sellers, brands, reviews and  

• 00:05:14 inventory out there with over 35 billion listings. In fact, there are 1.8 billion live updates to  

• 00:05:24 our shopping graph every hour. So you can shop with confidence  

• 00:05:28 in this new experience, knowing that  you'll get fresh, relevant results. 

• 00:05:35 And for commercial queries like this, we  also know that ads can be especially helpful  

• 00:05:41 to connect people with useful information  and help businesses get discovered online. 

• 00:05:48 They're here, clearly labeled, and we're  exploring different ways to integrate them  

• 00:05:52 as we roll out new experiences in search. And now that you've done some research,  

• 00:05:59 you might want to explore more. So right under the snapshot,  

• 00:06:03 you'll see the option to ask a follow up  question or select a suggested next step. 

• 00:06:11 Tapping any of these options will bring  you into our brand new conversational mode. 

• 00:06:20 In this case, maybe you want to  ask a follow up about e-bikes,  

• 00:06:28 so you look for one in your favorite color, red. And without having to go back to square one,  

• 00:06:35 Google Search understands your full intent  and that you're looking specifically for  

• 00:06:40 e-bikes in red that would be good  for a five mile commute with hills. 

• 00:06:46 And even when you're in this conversational  mode, it's an integrated experience. 

• 00:06:50 So you can simply scroll to  see other search results. 

• 00:06:55 Now, maybe this e-bike seems to  be a good fit for your commute. 

• 00:07:00 With just a click, you're able to  see a variety of retailers that  

• 00:07:03 have it in stock and some that  offer free delivery or returns. 

• 00:07:09 You'll also see current prices, including  deals, and can seamlessly go to a merchant site,  

• 00:07:15 check out and turn your attention to what  really matters, getting ready to ride. 

• 00:07:23 These new generative AI capabilities also unlock  a whole new category of experiences on search. 

• 00:07:31 It could help you create a clever name for  your cycling club, craft the perfect social  

• 00:07:37 post to show off your new wheels, or even  test your knowledge on bicycle hand signals. 

• 00:07:45 These are things you may never have  thought to ask search for before. 

• 00:07:51 Shopping is just one example  of where this can be helpful. 

• 00:07:54 Let's walk through another one in a live demo. 

• 00:07:57 What do you say? Yeah. 

• 00:08:03 So special shout out to my three year  old daughter who is obsessed with whales. 

• 00:08:10 I wanted to teach her about whale song. So let me go to the Google app and ask,  

• 00:08:16 why do whales like to sing? 

• 00:08:20 And so here I see a snapshot that  organizes the web results and gets  

• 00:08:25 me to key things I want to know. So I can understand quickly that,  

• 00:08:31 oh, they sing for a lot of different  reasons, like to communicate with  

• 00:08:35 other whales, but also to find food. And I can click see more to expand here as well. 

• 00:08:42 Now, if I was actually with my daughter and not  on stage in front of thousands of people, I'd be  

• 00:08:47 checking out some of these web results right now. They look pretty good. 

• 00:08:51 Now, I'm thinking she'd get a  kick out of seeing one up close. 

• 00:08:55 So let me ask. Can I see whales in California? 

• 00:09:08 And so the LLMs right now are working  behind the scenes to generate my  

• 00:09:13 snapshot, distilling insights and  perspectives from across the web. 

• 00:09:19 It looks like in Northern California, I  can see humpbacks around this time of year. 

• 00:09:24 That's cool. I'll have to plan to take her on a trip soon. 

• 00:09:29 And again, I can see some really  great results from across the web. 

• 00:09:34 And if I want to refer to the results of my  previous question, I can just scroll right up. 

• 00:09:41 Now, she's got a birthday coming up, so I can  follow up with plush ones for kids under $40. 

• 00:09:54 Again, the LLMs are organizing  this information for me,  

• 00:09:58 and this process will get faster over time. 

• 00:10:03 These seem like some great options. I think she'll really like the second one. 

• 00:10:08 She's into orcas as well. Phew,  

• 00:10:11 live demos are always a little nerve wracking. I'm really glad that one went whale. 

• 00:10:25 What you've seen today is just a first look at how  we're experimenting with generative AI in search. 

• 00:10:33 And we're excited to keep improving with your  feedback through our search labs program. 

• 00:10:40 This new search generative experience,  also known as SGE, will be available  

• 00:10:47 in labs along with some other experiments. And they'll be rolling out in the coming weeks. 

• 00:10:54 If you're in the U.S., you can join  the wait list today by tapping the  

• 00:10:59 labs icon in the latest version of  the Google app or Chrome desktop. 

• 00:11:05 This new experience really reflects  the beginning of a new chapter. 

• 00:11:11 And you can think of this  evolution as search supercharged.

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