Update src/content/en/2025/seo.md

chr156r33n · tunetheweb · web-flow · commit ba2868d5c459 · 2025-12-31T13:41:26.000Z
Co-authored-by: Barry Pollard &lt;barrypollard@google.com&gt;
diff --git a/src/content/en/2025/seo.md b/src/content/en/2025/seo.md
@@ -9,23 +9,9 @@ analysts: [augustin_delport, chr156r33n]
 editors: [MichaelLewittes, montsec, hello-sharon]
 translators: []
 results: https://docs.google.com/spreadsheets/d/1MoWoxogYWH6fv5r485EttvVgJuw7dMzzcot66X3MWu4/edit
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-augustin_delporte_bio: Technical SEO expert specializing in the data portion of things. Augustin has more than a decade of experience in the industry and has worked both agency and client side.
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-amaka_chulwuma_bio: Amaka is an SEO and content strategist who has spent the last seven years shaping how brands show up online. She has worked with agencies in the UK, US, and Australia, including Whitecoat SEO and Switch Key Digital, where she builds content systems, technical SEO foundations, and search-led storytelling for clients in legal, health care, home services, and B2B. Her work reflects a mix of clarity, thoughtful strategy, and empathy. She brings those same qualities into her life outside work, especially when spending time with her daughter, who remains her favourite part of every day.
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-chris_green_bio: Chris Green is a Technical Director at <a href="https://www.torquepartnership.com/">Torque Partnership</a> and a search veteran of 15+ years. He advises Fortune 500 companies on search strategy and the evolving relationship between brands, algorithms, and AI systems.
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-jamie_indigo_bio: Jamie Indigo isn't a robot, but speaks bot. As director of technical SEO at <a hreflang="en" href="https://www.coxautoinc.com/">Cox Automotive</a>, they study how search engines crawl, render, and index the web. Jamie loves to tame wild JavaScript and optimize rendering strategies. When not working, they like horror movies, graphic novels, and terrorizing lawful good paladins in Dungeons & Dragons.
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-michael_lewittes_bio: Michael Lewittes is the founder of <a hreflang="en" href="https://www.ranktify.com">Ranktify</a>, a software company that improves the quality and trustworthiness of content so that it can rise higher in search engine results as well as the LLMs. Michael previously founded and sold Gossip Cop to a PE-backed publisher, as well as wrote for and edited more than 75,000 articles for several major U.S. publications. This is the third time he's worked on the Web Almanac.
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-montserrat_cano_bio: Montserrat Cano is an integrated digital manager, specialised in SEO and project management for product and ecommerce <a hreflang="en" href="https://montserrat-cano.com">MC. International Digital Marketing</a>. Montserrat brings in a strategic outlook and over 20+ years' experience to drive business results in both in-house and contract roles. A business and university trainer, she also mentors professionals to democratise digital and SEO, and strengthen the industry. This is her second time contributing to the Web Almanac.
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-sharon_mcclintic_bio:  Sharon McClintic is a B2B SaaS content and campaigns specialist currently based in England. As the Senior Content Marketing Lead at <a href="https://www.lumar.io/">Lumar (formerly Deepcrawl)</a>, she oversees both editorial content and ad campaigns.. With a background that bridges both business strategy and creative writing, she's enthusiastic about bringing an editorial mindset to B2B communications. She holds an MBA in marketing, an MA in creative writing, and undergraduate degrees in journalism and literature, alongside 15+ years of international marketing experience across both the US and UK. You can <a href="https://www.linkedin.com/in/sharonmcclintic/">connect with Sharon on LinkedIn here</a>.
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-sophie_brannon_bio: Sophie Brannon is the co-founder & director of StudioHawk US, based in Atlanta. With over a decade of SEO experience spanning agency, in-house, and consultancy roles, she has worked across a wide range of industries including eCommerce, finance, gaming, health, and SaaS. Sophie brings a strategic, data-driven approach to organic growth, helping brands scale sustainably through technical SEO, user experience testing, content and digital PR. She's passionate about making SEO accessible and mentoring the next generation of search marketers.
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+Amaka-maxi_bio: Amaka is an SEO and content strategist who has spent the last seven years shaping how brands show up online. She has worked with agencies in the UK, US, and Australia, including Whitecoat SEO and Switch Key Digital, where she builds content systems, technical SEO foundations, and search-led storytelling for clients in legal, health care, home services, and B2B. Her work reflects a mix of clarity, thoughtful strategy, and empathy. She brings those same qualities into her life outside work, especially when spending time with her daughter, who remains her favourite part of every day.
+chr156r33n_bio: Chris Green is a Technical Director at <a href="https://www.torquepartnership.com/">Torque Partnership</a> and a search veteran of 15+ years. He advises Fortune 500 companies on search strategy and the evolving relationship between brands, algorithms, and AI systems.
+SophieBrannon_bio: Sophie Brannon is the co-founder & director of StudioHawk US, based in Atlanta. With over a decade of SEO experience spanning agency, in-house, and consultancy roles, she has worked across a wide range of industries including eCommerce, finance, gaming, health, and SaaS. Sophie brings a strategic, data-driven approach to organic growth, helping brands scale sustainably through technical SEO, user experience testing, content and digital PR. She's passionate about making SEO accessible and mentoring the next generation of search marketers.
 featured_quote: As AI search reshapes how content is discovered, the web's fundamentals matter more than ever, and reassuringly, the data suggests those foundations are holding firm.
 
 featured_stat_1: 2.10%
