docs: update main readme

Author: vburckhardt

README.md

@@ -1,5 +1,7 @@
 # Seamless Deployment: From Provisioning to Runtime with IBM Cloud’s Landing Zone
 
-This repository hosts the code and documentation for the lab.
+This deployable architecture automates all of the deployment steps to:
+ 1. Provision a VPC-based topology aligned with best practices from the [IBM Cloud Framework for Financial Services](https://cloud.ibm.com/docs/framework-financial-services?topic=framework-financial-services-vpc-architecture-about).
+ 2. Deploy an Apache web server on top of this secure topology
 
-To get started with the lab: https://ibm.github.io/infra-to-app-with-landing-zone/#/
+This deployable architecture is built in the context of the lab *Seamless Deployment: From Provisioning to Runtime with IBM Cloud’s Landing Zone lab*. Instructions for the lab can be found at: https://ibm.github.io/infra-to-app-with-landing-zone/