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Add YouTube creators to the release plan
Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
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‎docs/release-plan.md‎

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@@ -171,3 +171,30 @@ must be disclosed as AI; prefer real people.
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(`SKStoreReviewController` on iOS, Play In-App Review on Android) at a
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happy moment — right after both partners rate a date highly. With
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permission, quote the couples already using it on the store page.
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---
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## 7. YouTube creators
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Small and medium channels often beat paid ads: viewers trust them, and a
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video keeps sending people for months.
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**Who:** couples/relationship vloggers (can use it together on camera),
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local city channels ("date ideas in Amsterdam"), date-idea channels, cozy /
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aesthetic app-review channels.
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**Formats:** 60–90s mid-roll integration (standard), a Short (cheaper,
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reusable on TikTok), a dedicated video (only for a perfect fit).
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**Rough prices** (vary a lot): ~10k–50k subs often €100–500 per
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integration; ~50k–200k often €500–2,000+. Price on their recent *views*,
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not subscribers. Small creators may take a lifetime supporter perk plus a
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small fee, or a revenue share.
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**Deal checklist:** a unique campaign link per creator; rights to reuse the
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clip as a TikTok/Instagram ad; talking points, not a script; disclosed as
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paid (YouTube's paid-promotion checkbox plus saying it). Timing: after the
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store launch and proven retention, aimed at Valentine's Day.
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**Finding them:** YouTube search, Social Blade for channel stats, business
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email in the channel's About section.

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