Username of person who issued a certificate, or company name.
Examples:
Dick Mountain
com.<company name>.<CamelCased app name>
If the customer is an individual (not a company) then you can put his last name instead of company name.
Examples:
com.mlsdev.AdFox
com.Johnson.FoxAd
pass.com.<company name>.<CamelCased app name>.<CamelCased pass name>
Example:
pass.com.mlsdev.AdFox.AirplaneTicket
[<company name>]<phone owner's name>[<project name>]<device full name>[<device number>]
Examples:
Dick Mountain AdFox iPhone 5C
Apple Steve Jobs iPad Air
[<company name>] <app name> <profile type (AdHoc|AppStore)>
Company name may be skipped if it is the same as app name.
Examples:
Apple FaceTime AdHoc
Instagram AppStore