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<!doctype html>
<html lang="en" data-theme="hum">
<head>
<meta charset="utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1, viewport-fit=cover" />
<meta name="color-scheme" content="light" />
<title>Hallmark — A design skill that refuses to look AI-generated</title>
<meta name="description"
content="Hallmark is a design skill for AI coding assistants. It encodes the anti-AI-slop consensus — typography, colour, layout, motion, interaction — into one holistic ruleset. Powered by Together AI." />
<meta property="og:title" content="Hallmark — A design skill that refuses to look AI-generated" />
<meta property="og:description"
content="A design skill for AI coding assistants. Encodes the anti-slop consensus into one ruleset. Powered by Together AI." />
<meta property="og:type" content="website" />
<meta property="og:url" content="https://www.usehallmark.com/" />
<meta property="og:site_name" content="Hallmark" />
<meta property="og:image" content="https://www.usehallmark.com/OG-hallmark.png" />
<meta property="og:image:secure_url" content="https://www.usehallmark.com/OG-hallmark.png" />
<meta property="og:image:type" content="image/png" />
<meta property="og:image:width" content="2400" />
<meta property="og:image:height" content="1260" />
<meta property="og:image:alt" content="Hallmark — A design skill that refuses to look AI-generated" />
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="Hallmark — A design skill that refuses to look AI-generated" />
<meta name="twitter:description"
content="A design skill for AI coding assistants. Encodes the anti-slop consensus into one ruleset. Powered by Together AI." />
<meta name="twitter:image" content="https://www.usehallmark.com/OG-hallmark.png" />
<meta name="twitter:image:alt" content="Hallmark — A design skill that refuses to look AI-generated" />
<link rel="icon" type="image/svg+xml" href="favicon-light.svg" media="(prefers-color-scheme: light)" />
<link rel="icon" type="image/svg+xml" href="favicon-dark.svg" media="(prefers-color-scheme: dark)" />
<link rel="icon" type="image/svg+xml" href="favicon-light.svg" />
<!-- Entrance gate. Hides body until web fonts resolve so the page doesn't
flash system fonts then snap to the real faces. Fires once on first
load only — the matching script in the pre-paint block at the bottom
of <head> sets data-fonts-ready on <html> when document.fonts.ready
resolves (or after a 1200 ms safety timeout). Theme switches modify
[data-theme], not [data-fonts-ready], so the fade never re-runs. -->
<style>
html:not([data-fonts-ready]) body { opacity: 0; }
body {
opacity: 1;
transition: opacity 280ms cubic-bezier(0.22, 1, 0.36, 1);
}
@media (prefers-reduced-motion: reduce) {
html:not([data-fonts-ready]) body { opacity: 1; }
body { transition: none; }
}
</style>
<!-- Google Fonts — Anton, Albert Sans, Fraunces, Geist, Geist Mono, Hanken Grotesk, Inter, Inter Tight, Newsreader, Playfair Display, Public Sans. -->
<link rel="preconnect" href="https://fonts.googleapis.com" />
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
<link rel="stylesheet"
href="https://fonts.googleapis.com/css2?family=Albert+Sans:wght@400;500;600;700;800&family=Anton&family=Fraunces:ital,opsz,wght@0,9..144,300;0,9..144,400;0,9..144,500;0,9..144,600;0,9..144,900;1,9..144,400;1,9..144,500&family=Geist:wght@400;500;600;700&family=Geist+Mono:wght@400;500&family=Hanken+Grotesk:wght@400;500;600;700&family=Inter:wght@400;500;600;700&family=Inter+Tight:ital,wght@0,500;0,600;0,700;0,800;1,500;1,600;1,700&family=Newsreader:ital,opsz,wght@0,6..72,400;0,6..72,500;1,6..72,400;1,6..72,500&family=Playfair+Display:ital,wght@1,400;1,500;1,600&family=Public+Sans:wght@400;500;600;700&family=Young+Serif&family=Space+Grotesk:wght@400;500;600;700&family=JetBrains+Mono:wght@400;500;600&display=swap" />
<link rel="stylesheet" href="css/tokens.css?v=24" />
<link rel="stylesheet" href="css/base.css?v=24" />
<link rel="stylesheet" href="css/components.css?v=24" />
<link rel="stylesheet" href="css/sections.css?v=24" />
<script>
// Load theme before paint to avoid flash. Order: ?theme= → localStorage → default.
try {
const url = new URL(window.location.href);
const q = url.searchParams.get("theme");
const t = q || localStorage.getItem("hallmark-theme");
if (t) document.documentElement.dataset.theme = t;
} catch (e) { }
// Mark fonts-ready when document.fonts resolves; safety timeout at 1200 ms.
// Pairs with the entrance-fade <style> above. Fires once on first load —
// theme switches don't reset the attribute, so the fade never re-runs.
(function () {
var html = document.documentElement;
var fired = false;
function ready() {
if (fired) return;
fired = true;
html.setAttribute("data-fonts-ready", "");
}
if (document.fonts && document.fonts.ready && typeof document.fonts.ready.then === "function") {
document.fonts.ready.then(ready);
} else {
ready();
}
setTimeout(ready, 1200);
})();
</script>
<!-- Privacy-friendly analytics by Plausible -->
<script async src="https://plausible.io/js/pa-C-D0j4RyxujH0xB9vHv0a.js"></script>
<script>
window.plausible=window.plausible||function(){(plausible.q=plausible.q||[]).push(arguments)},plausible.init=plausible.init||function(i){plausible.o=i||{}};
plausible.init()
</script>
</head>
<body>
<!-- BANNER — sticky top, thin, holds the theme picker -->
<header class="banner" role="banner">
<a class="banner__mark" href="#top" aria-label="Hallmark — top of page">
<span class="brand-mark" aria-hidden="true"><span class="brand-mark__slash">/</span><span class="brand-mark__name">hallmark</span></span>
<span class="banner__ver tnum">v1.1</span>
</a>
<a class="banner__install" href="#install" aria-label="Jump to install section">Install</a>
<a class="banner__star" href="https://github.com/nutlope/hallmark" target="_blank" rel="noopener"
aria-label="Star Hallmark on GitHub">
<svg class="banner__star-icon" viewBox="0 0 16 16" width="11" height="11" aria-hidden="true">
<path fill="currentColor"
d="M8 0.5l2.36 4.78 5.27.77-3.81 3.72.9 5.24L8 12.55 3.28 15.01l.9-5.24L.37 6.05l5.27-.77L8 .5z" />
</svg>
<span class="banner__star-count tnum" data-star-count>0</span>
</a>
<span class="banner__spacer" aria-hidden="true"></span>
<div class="banner__theme-wrap" data-theme-wrap>
<button class="banner__theme-indicator" type="button" aria-haspopup="listbox" aria-expanded="false"
aria-controls="theme-dropdown" data-theme-trigger>
<span class="banner__ordinal tnum" data-theme-ordinal>01 / 20</span>
<span class="banner__indicator-sep" aria-hidden="true">—</span>
<span class="banner__theme" data-theme-current>Hum</span>
<svg class="banner__caret" viewBox="0 0 12 12" width="10" height="10" aria-hidden="true">
<path d="M2 4l4 4 4-4" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"
stroke-linejoin="round" />
</svg>
</button>
<div class="theme-dropdown" id="theme-dropdown" role="listbox" aria-label="Theme picker" hidden>
<button class="theme-dropdown__dot" type="button" data-theme-btn="hum" aria-label="01 · Hum"
style="--dot: oklch(97% 0.012 95); --dot-edge: oklch(68% 0.24 18); --num: oklch(30% 0.05 18);"><span
class="theme-dropdown__num">01</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="specimen" aria-label="02 · Specimen"
style="--dot: oklch(96% 0.018 80); --dot-edge: oklch(70% 0.04 75); --num: oklch(30% 0.05 75);"><span
class="theme-dropdown__num">02</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="midnight" aria-label="03 · Midnight"
style="--dot: oklch(15% 0.022 250); --dot-edge: oklch(72% 0.16 220); --num: oklch(90% 0.04 220);"><span
class="theme-dropdown__num">03</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="brutal" aria-label="04 · Brutal"
style="--dot: oklch(98% 0.001 0); --dot-edge: oklch(60% 0.21 27); --num: oklch(30% 0.05 27);"><span
class="theme-dropdown__num">04</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="garden" aria-label="05 · Garden"
style="--dot: oklch(95.5% 0.022 92); --dot-edge: oklch(47% 0.13 140); --num: oklch(30% 0.05 140);"><span
class="theme-dropdown__num">05</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="atelier" aria-label="06 · Atelier"
style="--dot: oklch(94% 0.005 60); --dot-edge: oklch(45% 0.13 60); --num: oklch(30% 0.05 60);"><span
class="theme-dropdown__num">06</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="newsprint" aria-label="07 · Newsprint"
style="--dot: oklch(92% 0.045 50); --dot-edge: oklch(32% 0.10 28); --num: oklch(30% 0.05 28);"><span
class="theme-dropdown__num">07</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="terminal" aria-label="08 · Terminal"
style="--dot: oklch(11% 0.018 145); --dot-edge: oklch(78% 0.19 138); --num: oklch(90% 0.05 138);"><span
class="theme-dropdown__num">08</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="manifesto" aria-label="09 · Manifesto"
style="--dot: oklch(10% 0.005 60); --dot-edge: oklch(60% 0.22 27); --num: oklch(90% 0.04 27);"><span
class="theme-dropdown__num">09</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="almanac" aria-label="10 · Almanac"
style="--dot: oklch(94% 0.008 245); --dot-edge: oklch(38% 0.135 250); --num: oklch(30% 0.05 250);"><span
class="theme-dropdown__num">10</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="sport" aria-label="11 · Sport"
style="--dot: oklch(98% 0.003 250); --dot-edge: oklch(58% 0.190 35); --num: oklch(30% 0.05 35);"><span
class="theme-dropdown__num">11</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="studio" aria-label="12 · Studio"
style="--dot: oklch(96.5% 0.014 95); --dot-edge: oklch(46% 0.140 145); --num: oklch(30% 0.05 145);"><span
class="theme-dropdown__num">12</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="riso" aria-label="13 · Riso"
style="--dot: oklch(91% 0.034 30); --dot-edge: oklch(58% 0.170 220); --num: oklch(30% 0.05 220);"><span
class="theme-dropdown__num">13</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="bloom" aria-label="14 · Bloom"
style="--dot: oklch(97% 0.010 72); --dot-edge: oklch(56% 0.13 35); --num: oklch(30% 0.05 35);"><span
class="theme-dropdown__num">14</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="coral" aria-label="15 · Coral"
style="--dot: oklch(96.5% 0.005 50); --dot-edge: oklch(64% 0.165 28); --num: oklch(30% 0.05 28);"><span
class="theme-dropdown__num">15</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="aurora" aria-label="16 · Aurora"
style="--dot: oklch(11% 0.025 200); --dot-edge: oklch(72% 0.170 200); --num: oklch(90% 0.05 200);"><span
class="theme-dropdown__num">16</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="editorial" aria-label="17 · Editorial"
style="--dot: oklch(94% 0.020 75); --dot-edge: oklch(60% 0.160 35); --num: oklch(30% 0.05 35);"><span
class="theme-dropdown__num">17</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="carnival" aria-label="18 · Carnival"
style="--dot: oklch(92% 0.075 85); --dot-edge: oklch(40% 0.13 25); --num: oklch(30% 0.05 25);"><span
class="theme-dropdown__num">18</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="lumen" aria-label="19 · Lumen"
style="--dot: oklch(15% 0.016 265); --dot-edge: oklch(76% 0.13 60); --num: oklch(90% 0.05 60);"><span
class="theme-dropdown__num">19</span></button>
<button class="theme-dropdown__dot" type="button" data-theme-btn="cobalt" aria-label="20 · Cobalt"
style="--dot: oklch(98.5% 0.004 250); --dot-edge: oklch(58% 0.20 256); --num: oklch(30% 0.05 256);"><span
class="theme-dropdown__num">20</span></button>
</div>
</div>
<button class="banner__shuffle" type="button" aria-label="Random theme · T cycles · R randomises"
title="Click → random · T cycles · R randomises">
<svg viewBox="0 0 24 24" width="14" height="14" fill="none" stroke="currentColor" stroke-width="2"
stroke-linecap="round" stroke-linejoin="round" aria-hidden="true">
<path d="M16 3h5v5" />
<path d="M4 20 21 3" />
<path d="M21 16v5h-5" />
<path d="m15 15 6 6" />
<path d="M4 4l5 5" />
</svg>
<span class="banner__shuffle-key">T</span>
</button>
<aside class="t-tooltip" data-t-tooltip hidden role="status" aria-live="polite">
<span class="t-tooltip__arrow" aria-hidden="true"></span>
<span class="t-tooltip__body">
Press <kbd>T</kbd> to see this page in <strong>20 shapes</strong>.
</span>
</aside>
</header>
<main class="page">
<!-- 01 · HERO SLOT — archetype swaps per theme -->
<section class="slot slot--hero reveal" data-slot="hero" id="top" style="--i:0" aria-label="Opening"></section>
<!-- 02 · EXAMPLES — full-bleed rail, the centerpiece -->
<section class="section section--bleed reveal" style="--i:1" id="examples" aria-labelledby="s2">
<header class="section__head">
<p class="section-label">
<span class="num">02</span><span class="divider">⁄</span><span>Examples</span>
</p>
<h2 class="section__title" id="s2">
Worked examples.
</h2>
</header>
<p class="examples__intro">One-shotted. No shared theme. No shared layout.</p>
<div class="examples-rail" role="list" aria-label="Example landing pages">
<a class="ex-card" style="--scroll-dur:3.3s" role="listitem" href="examples/hum-07/" target="_blank" rel="noopener" aria-label="Open the Bubble example, a guided sourdough app, Hum, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/hum-07.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a guided sourdough app, Hum</p>
</a>
<!-- Custom / bespoke showcase. One featured bespoke build; the others live under
site/examples/custom-*. Scroll preview via Remotion (see examples/scroll-demos.json);
once rendered, swap the <img> for <video data-hover-play src="..." poster="...">. -->
<a class="ex-card" style="--scroll-dur:4s" role="listitem" href="examples/custom-04/" target="_blank" rel="noopener" aria-label="Open the Mend Assembly example, a repair-café manifesto poster, custom, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/custom-04.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a repair-café manifesto poster, custom</p>
</a>
<a class="ex-card" style="--scroll-dur:3.6s" role="listitem" href="examples/garden-01/" target="_blank" rel="noopener" aria-label="Open the Hollowback Apiary example, a small-batch honey farm, Garden, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/garden-01.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a landing page for a small-batch honey farm</p>
</a>
<a class="ex-card" style="--scroll-dur:4.6s" role="listitem" href="examples/riso-01/" target="_blank" rel="noopener" aria-label="Open the Off-Register example, an indie risograph print fair, Riso, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/riso-01.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a page for an indie risograph print fair</p>
</a>
<a class="ex-card" style="--scroll-dur:4.7s" role="listitem" href="examples/press-01/" target="_blank" rel="noopener" aria-label="Open the Press Quaternary example, an experimental type studio, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/press-01.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a portfolio for an experimental typographer</p>
</a>
<a class="ex-card" style="--scroll-dur:3.6s" role="listitem" href="examples/tally/" target="_blank" rel="noopener" aria-label="Open the Tally example, a SaaS product page, modern-minimal, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/tally.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a SaaS product page, modern-minimal</p>
</a>
<a class="ex-card" style="--scroll-dur:3s" role="listitem" href="examples/wayfare/" target="_blank" rel="noopener" aria-label="Open the Wayfare example, a travel booking site, atmospheric, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/wayfare.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a travel booking site, atmospheric</p>
</a>
<a class="ex-card" style="--scroll-dur:3.2s" role="listitem" href="examples/bananastudio/" target="_blank" rel="noopener" aria-label="Open the BananaStudio example, a creative studio with playful motion, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/bananastudio.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a creative studio with playful motion</p>
</a>
<a class="ex-card" style="--scroll-dur:1.8s" role="listitem" href="_tests/06-anya-portfolio/" target="_blank" rel="noopener" aria-label="Open the Anya Reis example, a software architect personal site, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/anya.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a software architect personal site</p>
</a>
<a class="ex-card" style="--scroll-dur:2s" role="listitem" href="examples/najm/" target="_blank" rel="noopener" aria-label="Open the NAJM example, a Moroccan fashion brand landing page, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/najm.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a Moroccan fashion brand landing page</p>
</a>
<a class="ex-card" style="--scroll-dur:3.5s" role="listitem" href="examples/hyperlane/" target="_blank" rel="noopener" aria-label="Open the Hyperlane example, a developer infrastructure landing page, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/hyperlane.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a developer infrastructure landing page</p>
</a>
<a class="ex-card" style="--scroll-dur:2.5s" role="listitem" href="examples/cobalt-01/" target="_blank" rel="noopener" aria-label="Open the Distil example, a content-extraction API, Cobalt, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/cobalt-01.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a content-extraction API, Cobalt</p>
</a>
<a class="ex-card" style="--scroll-dur:2.7s" role="listitem" href="examples/carnival-01/" target="_blank" rel="noopener" aria-label="Open the Cold Snap example, a record-label EP page, Carnival, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/carnival-01.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build a record-label EP page, Carnival</p>
</a>
<a class="ex-card" style="--scroll-dur:3.1s" role="listitem" href="examples/lumen-01/" target="_blank" rel="noopener" aria-label="Open the Cinder example, an AI reasoning tool, Lumen, in a new tab">
<div class="ex-card__thumb" aria-hidden="true">
<img src="_tests/_thumbs/lumen-01.jpg?v=24" alt="" loading="lazy" width="1600" height="1000" />
</div>
<p class="ex-card__prompt"><span class="ex-card__prompt-mark">$</span> /hallmark build an AI reasoning tool, Lumen</p>
</a>
</div>
</section>
<!-- 03 · SKILLS — five things Hallmark does, one ruleset underneath -->
<section class="section reveal" style="--i:2" id="skills" aria-labelledby="s-skills">
<header class="section__head">
<p class="section-label">
<span class="num">03</span><span class="divider">⁄</span><span>Skills</span>
</p>
<h2 class="section__title" id="s-skills">
What it does.
</h2>
</header>
<p class="skills__intro">
Hallmark has one default behaviour and three explicit verbs. Each reads a different input and returns a
different shape — same opinions, different jobs.
</p>
<ol class="skills-list">
<!-- Row I — Build (default) -->
<li class="skill-row" data-verb="build">
<header class="skill-row__head">
<div class="skill-row__head-body">
<h3 class="skill-row__title">Build <span class="skill-row__title-meta">(default)</span></h3>
<p class="skill-row__lede">Ask for a page. Get a page that doesn't look generated. Hallmark picks a
macrostructure first, then dresses it — and refuses to repeat the same shape twice.</p>
</div>
</header>
<div class="skill-row__body">
<figure class="skill-row__demo skill-row__demo--build">
<span class="brief-pill" aria-label="Example brief">"Build me a landing page for an indie podcast
platform."</span>
<span class="brief-arrow" aria-hidden="true">↓</span>
<span class="fig-corners brief-output">
<span class="fig-corners__bl"></span><span class="fig-corners__br"></span>
<video class="brief-output__media" src="_tests/_thumbs/Podcast-loop.mp4" autoplay loop muted playsinline
preload="metadata" width="1600" height="1022"
aria-label="Podcast platform — a Hallmark output looping through its scroll"></video>
</span>
</figure>
<ol class="skill-row__list">
<li class="dna__row"><span class="dna__k">Invocation</span><span class="dna__v">(default) — just
ask</span></li>
<li class="dna__row"><span class="dna__k">Reads</span><span class="dna__v">your brief, project tokens,
framework</span></li>
<li class="dna__row"><span class="dna__k">Picks</span><span class="dna__v">macrostructure → theme →
enrichment</span></li>
<li class="dna__row"><span class="dna__k">Returns</span><span class="dna__v">a working page, stamped,
slop-tested</span></li>
<li class="dna__row"><span class="dna__k">Refuses</span><span class="dna__v">repeating the last 3
macrostructures</span></li>
</ol>
</div>
</li>
<!-- Row II — Study (preserves the existing DNA cards as THE demo) -->
<li class="skill-row" data-verb="study">
<header class="skill-row__head">
<div class="skill-row__head-body">
<h3 class="skill-row__title">Study</h3>
<p class="skill-row__lede">Paste a design you admire — a screenshot <em>or</em> a URL. Hallmark reads its
structure, not its pixels, and returns a DNA card you can build against. Or say <code>lock the
DNA</code> to write a portable <code>design.md</code> you can hand to another AI tool. Never copies
pixels. Tighter refusal layer for the portable spec than for the diagnosis.</p>
</div>
</header>
<div class="skill-row__body">
<figure class="skill-row__demo skill-row__demo--build">
<span class="brief-pill" aria-label="Example brief">/hallmark study together.ai · or paste a screenshot</span>
<span class="brief-arrow" aria-hidden="true">↓</span>
<span class="fig-corners brief-output">
<span class="fig-corners__bl"></span><span class="fig-corners__br"></span>
<img src="_tests/_thumbs/study-example.png"
alt="A scheduling-tool landing page — used as a study reference for Hallmark's DNA extractor"
loading="lazy" decoding="async" width="1680" height="1050" />
</span>
</figure>
<ol class="skill-row__list">
<li class="dna__row"><span class="dna__k">Invocation</span><span
class="dna__v"><code>hallmark study <screenshot | URL></code></span></li>
<li class="dna__row"><span class="dna__k">Macrostructure</span><span class="dna__v">Split Hero</span></li>
<li class="dna__row"><span class="dna__k">Hero archetype</span><span class="dna__v">H7 Clipped · copy-left
+ product-mock right</span></li>
<li class="dna__row"><span class="dna__k">Display role</span><span class="dna__v">heavy geometric
sans</span></li>
<li class="dna__row"><span class="dna__k">Body role</span><span class="dna__v">same family · regular
weight</span></li>
<li class="dna__row"><span class="dna__k">Label role</span><span class="dna__v">grotesque · sentence
case</span></li>
<li class="dna__row"><span class="dna__k">Paper band</span><span class="dna__v">light · pure white</span>
</li>
<li class="dna__row"><span class="dna__k">Accent hue</span><span class="dna__v">cool blue + magenta ·
organic gradient</span></li>
<li class="dna__row"><span class="dna__k">Rhythm</span><span class="dna__v">left-copy · right product card
· overlapping watercolor blobs</span></li>
<li class="dna__row"><span class="dna__k">Refuses</span><span class="dna__v">to ID fonts · to copy
pixels</span></li>
</ol>
</div>
</li>
<!-- Row III — Audit -->
<li class="skill-row" data-verb="audit">
<header class="skill-row__head">
<div class="skill-row__head-body">
<h3 class="skill-row__title">Audit</h3>
<p class="skill-row__lede">Point Hallmark at a page. Get a ranked punch list of what's wrong — scored
against the anti-pattern catalogue. <strong>No edits.</strong> Just the diagnosis.</p>
</div>
</header>
<div class="skill-row__body">
<figure class="skill-row__demo skill-row__demo--audit" aria-label="A Hallmark output for reference">
<span class="fig-corners brief-output">
<span class="fig-corners__bl"></span><span class="fig-corners__br"></span>
<img src="_tests/_thumbs/audit-example.png"
alt="A Hallmark output — editorial display, real proof, hand-built illustration"
loading="lazy" decoding="async" width="1024" height="640" />
</span>
</figure>
<ol class="audit-check">
<li class="audit-check__row">
<span class="audit-check__cross" aria-hidden="true">✗</span>
<span class="audit-check__problem">Purple-to-pink gradient hero</span>
<span class="audit-check__arrow" aria-hidden="true">→</span>
<span class="audit-check__fix">Solid surface, single accent</span>
</li>
<li class="audit-check__row">
<span class="audit-check__cross" aria-hidden="true">✗</span>
<span class="audit-check__problem">Inter as display + body</span>
<span class="audit-check__arrow" aria-hidden="true">→</span>
<span class="audit-check__fix">Pair distinctive display + body</span>
</li>
<li class="audit-check__row">
<span class="audit-check__cross" aria-hidden="true">✗</span>
<span class="audit-check__problem">Centered everything</span>
<span class="audit-check__arrow" aria-hidden="true">→</span>
<span class="audit-check__fix">Bias the layout, break symmetry</span>
</li>
<li class="audit-check__row">
<span class="audit-check__cross" aria-hidden="true">✗</span>
<span class="audit-check__problem">Sparkle ✨ emoji as badge</span>
<span class="audit-check__arrow" aria-hidden="true">→</span>
<span class="audit-check__fix">Pick an icon library, or drop it</span>
</li>
<li class="audit-check__row">
<span class="audit-check__cross" aria-hidden="true">✗</span>
<span class="audit-check__problem">Gradient pill CTA</span>
<span class="audit-check__arrow" aria-hidden="true">→</span>
<span class="audit-check__fix">Solid fill or outline, single hue</span>
</li>
</ol>
</div>
</li>
<!-- Row IV — Redesign -->
<li class="skill-row" data-verb="redesign">
<header class="skill-row__head">
<div class="skill-row__head-body">
<h3 class="skill-row__title">Redesign</h3>
<p class="skill-row__lede">Same content. Same brand. Different bones. Hallmark throws out the structural
fingerprint and rebuilds with a deliberately different one — new section rhythm, new heading placement,
new component voice.</p>
</div>
</header>
<div class="skill-row__body skill-row__body--full">
<figure class="skill-row__demo skill-row__demo--diptych">
<figure class="diptych__half" data-state="before">
<span class="fig-corners">
<span class="fig-corners__bl"></span><span class="fig-corners__br"></span>
<img src="_tests/_thumbs/example-redesign-uractivation.png"
alt="The original page — generic SaaS chrome before the redesign" loading="lazy" decoding="async"
width="1784" height="1080" />
</span>
<figcaption class="diptych__cap">Before</figcaption>
</figure>
<figure class="diptych__half" data-state="after">
<span class="fig-corners">
<span class="fig-corners__bl"></span><span class="fig-corners__br"></span>
<video src="_tests/_thumbs/uractivation-after-loop.mp4" autoplay loop muted
playsinline preload="metadata" width="1784" height="1080"
aria-label="Same content, redesigned by Hallmark — different macrostructure, different fingerprint"></video>
</span>
<figcaption class="diptych__cap">After Hallmark redesign</figcaption>
</figure>
</figure>
</div>
</li>
</ol>
</section>
<!-- INTERLUDE — full-bleed typographic moment between III and IV.
Mid-scroll punctuation: a single declarative phrase set in
the active theme's display face, on a contrasting paper band.
Reprise of the marketing pitch in oversized type. -->
<aside class="interlude reveal" style="--i:3" aria-hidden="true">
<p class="interlude__phrase"><em>The page</em> is the demo.</p>
</aside>
<!-- 04 · ANTI-PATTERNS — Slop, by name. Five named AI-UI tells, each
with the Hallmark fix beside it. Replaces the original Without/
With section (preserved as a <template> below). -->
<section class="section reveal" style="--i:3" id="anti-patterns" aria-labelledby="s-anti">
<header class="section__head">
<p class="section-label">
<span class="num">04</span><span class="divider">⁄</span><span>Anti-patterns</span>
</p>
<h2 class="section__title" id="s-anti">
Slop, by name.
</h2>
</header>
<p class="anti__intro">
Five tells the LLM reaches for by default. The Hallmark fix beside each. <code>hallmark audit</code> flags every
one of these on existing code.
</p>
<ol class="anti-list">
<li class="anti-row">
<p class="anti-row__num tnum">01</p>
<div class="anti-row__slop">
<h3 class="anti-row__name">The purple-gradient hero.</h3>
<p class="anti-row__desc">A hero with a background gradient from purple to blue or purple to pink, white
centred text. The single most-recognised AI aesthetic.</p>
</div>
<div class="anti-row__fix">
<p class="anti-row__fix-label">Hallmark</p>
<p class="anti-row__fix-body">Pick a single anchor hue. One accent. No gradient backgrounds on heroes. If
you want warmth, tint the neutrals.</p>
</div>
</li>
<li class="anti-row">
<p class="anti-row__num tnum">02</p>
<div class="anti-row__slop">
<h3 class="anti-row__name">Inter as display.</h3>
<p class="anti-row__desc">Inter (or Roboto, or Open Sans) used as both display and body, no pairing face. A
one-font page is a template page.</p>
</div>
<div class="anti-row__fix">
<p class="anti-row__fix-label">Hallmark</p>
<p class="anti-row__fix-body">Pair a distinctive display face with a refined body. Two faces minimum, never
the same family doing both jobs.</p>
</div>
</li>
<li class="anti-row">
<p class="anti-row__num tnum">03</p>
<div class="anti-row__slop">
<h3 class="anti-row__name">Centred everything.</h3>
<p class="anti-row__desc">Headline centred, body centred, button centred, section after section of centred
columns. Symmetry as default.</p>
</div>
<div class="anti-row__fix">
<p class="anti-row__fix-label">Hallmark</p>
<p class="anti-row__fix-body">Bias the layout. Wide left margin, narrow right — or the reverse. Breaking
symmetry once is enough to register intent.</p>
</div>
</li>
<li class="anti-row">
<p class="anti-row__num tnum">04</p>
<div class="anti-row__slop">
<h3 class="anti-row__name">The icon-tile feature card.</h3>
<p class="anti-row__desc">Rounded rectangle, icon in a coloured square top-left, two-line heading,
three-line copy, optional "Learn more →". The universal template.</p>
</div>
<div class="anti-row__fix">
<p class="anti-row__fix-label">Hallmark</p>
<p class="anti-row__fix-body">If you need feature cards, let them be asymmetric — vary sizes, vary
alignments, pull the icon inline. Or drop the icon and lead with type.</p>
</div>
</li>
<li class="anti-row">
<p class="anti-row__num tnum">05</p>
<div class="anti-row__slop">
<h3 class="anti-row__name">The AI nav.</h3>
<p class="anti-row__desc">Wordmark hard-left, four inline links centred, CTA button hard-right, sticky on
scroll, hairline border-bottom. The shape every LLM ships.</p>
</div>
<div class="anti-row__fix">
<p class="anti-row__fix-label">Hallmark</p>
<p class="anti-row__fix-body">Pick a nav archetype that matches the page's genre — newspaper masthead,
terminal command bar, edge-aligned minimal. The nav should tell you what kind of site you're on.</p>
</div>
</li>
</ol>
</section>
<!-- 05 · FOUNDATIONS — eight compact cards in a 4×2 grid. Each
card holds a hand-drawn SVG icon, one-word title, and a single
line of description. Replaces the radio-tab Foundations panel
(preserved in <template id="section-05-archive-foundations-tabs">
below). -->
<section class="section reveal" style="--i:4" id="foundations" aria-labelledby="s5-foundations">
<header class="section__head">
<p class="section-label">
<span class="num">05</span><span class="divider">⁄</span><span>Foundations</span>
</p>
<h2 class="section__title" id="s5-foundations">
Foundations.
</h2>
</header>
<p class="found__intro">Eight rules that hold across every theme. None of them are settings.</p>
<ul class="found-cards" role="list">
<li class="found-card">
<span class="found-card__icon" aria-hidden="true">
<svg viewBox="0 0 48 48" fill="none" stroke-linecap="round" stroke-linejoin="round">
<text x="3" y="36" font-family="'Fraunces', 'Tiempos', serif" font-style="italic" font-size="34"
font-weight="500" fill="currentColor">A</text>
<text x="22" y="42" font-family="'Geist', 'Inter', sans-serif" font-size="22" font-weight="600"
fill="currentColor">a</text>
</svg>
</span>
<h3 class="found-card__name">Type</h3>
<p class="found-card__body">Pair a display face with a body face. Never one font doing both jobs.</p>
</li>
<li class="found-card">
<span class="found-card__icon" aria-hidden="true">
<svg viewBox="0 0 48 48" fill="currentColor">
<circle cx="9" cy="24" r="4.5" />
<circle cx="20" cy="24" r="4.5" opacity="0.7" />
<circle cx="31" cy="24" r="4.5" opacity="0.4" />
<circle cx="42" cy="24" r="4.5" fill="none" stroke="currentColor" stroke-width="1.5" />
</svg>
</span>
<h3 class="found-card__name">Colour</h3>
<p class="found-card__body">OKLCH palettes. One anchor hue. The accent stays under five percent.</p>
</li>
<li class="found-card">
<span class="found-card__icon" aria-hidden="true">
<svg viewBox="0 0 48 48" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round">
<line x1="4" y1="26" x2="44" y2="26" />
<line x1="8" y1="22" x2="8" y2="30" />
<line x1="16" y1="24" x2="16" y2="28" />
<line x1="24" y1="18" x2="24" y2="32" />
<line x1="32" y1="24" x2="32" y2="28" />
<line x1="40" y1="22" x2="40" y2="30" />
</svg>
</span>
<h3 class="found-card__name">Space</h3>
<p class="found-card__body">A named scale. Multiples of four. No arbitrary 17-pixel paddings.</p>
</li>
<li class="found-card">
<span class="found-card__icon" aria-hidden="true">
<svg viewBox="0 0 48 48" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"
stroke-linejoin="round">
<path d="M 6 32 Q 18 32 24 24 T 40 14" />
<path d="M 34 14 L 40 14 L 40 20" />
</svg>
</span>
<h3 class="found-card__name">Motion</h3>
<p class="found-card__body">Exponential ease-out. Reduced-motion alternative for every animation.</p>
</li>
<li class="found-card">
<span class="found-card__icon" aria-hidden="true">
<svg viewBox="0 0 48 48" fill="none" stroke="currentColor" stroke-width="2.4" stroke-linecap="round">
<path d="M 11 16 Q 7 19 7 24 Q 7 28 11 28" />
<path d="M 17 16 Q 13 19 13 24 Q 13 28 17 28" />
<path d="M 31 16 Q 27 19 27 24 Q 27 28 31 28" />
<path d="M 37 16 Q 33 19 33 24 Q 33 28 37 28" />
</svg>
</span>
<h3 class="found-card__name">Voice</h3>
<p class="found-card__body">Distinct register per theme. Never the SaaS-default neutral middle.</p>
</li>
<li class="found-card">
<span class="found-card__icon" aria-hidden="true">
<svg viewBox="0 0 48 48" fill="none" stroke="currentColor" stroke-width="1.5">
<rect x="6" y="12" width="14" height="26" />
<rect x="22" y="18" width="20" height="20" />
</svg>
</span>
<h3 class="found-card__name">Layout</h3>
<p class="found-card__body">Bias the page. Asymmetric is intentional. Centred everything is a tell.</p>
</li>
<li class="found-card">
<span class="found-card__icon" aria-hidden="true">
<svg viewBox="0 0 48 48" fill="none" stroke="currentColor" stroke-linecap="round">
<line x1="6" y1="14" x2="42" y2="14" stroke-width="3.5" />
<line x1="6" y1="25" x2="32" y2="25" stroke-width="2" />
<line x1="6" y1="36" x2="22" y2="36" stroke-width="1.2" />
</svg>
</span>
<h3 class="found-card__name">Hierarchy</h3>
<p class="found-card__body">Display, body, label. A weight ladder you can read in two seconds.</p>
</li>
<li class="found-card">
<span class="found-card__icon" aria-hidden="true">
<svg viewBox="0 0 48 48" fill="none" stroke="currentColor" stroke-width="1.5">
<rect x="6" y="6" width="36" height="36" />
<circle cx="24" cy="24" r="3" fill="currentColor" />
</svg>
</span>
<h3 class="found-card__name">Restraint</h3>
<p class="found-card__body">Better nothing than bad something. The strongest fail-state is silence.</p>
</li>
</ul>
</section>
<!-- DEPRECATED: original Section 05 (Foundations radio tabs) — replaced
by the 8-card grid above. Wrapped in <template> so the markup stays
in this file but doesn't render. To revert: change the opening
<template> to <section class="section reveal" style="--i:4"
aria-labelledby="s5-foundations"> and the closing </template> to
</section>, then remove the new 8-card section above. -->
<!-- 06 · WITH / WITHOUT HALLMARK — same prompt, two different outputs.
The "without" was generated by Sonnet 4.6 alone; the "with" by
Sonnet 4.6 with Hallmark loaded. Both are real outputs of the
same brief. -->
<section class="section reveal" style="--i:5" id="before-after" aria-labelledby="s-ba">
<header class="section__head">
<p class="section-label">
<span class="num">06</span><span class="divider">⁄</span><span>With / Without</span>
</p>
<h2 class="section__title" id="s-ba">
Same prompt. Two different outputs.
</h2>
</header>
<p class="ba__prompt" aria-label="The shared prompt"><span class="ba__prompt-mark">$</span> /hallmark build a landing page for a dev event launch.</p>
<div class="ba">
<figure class="ba__panel ba__panel--before">
<p class="ba__panel-label"><span class="ba__panel-tag">Sonnet 4.6, no Hallmark</span></p>
<span class="fig-corners ba__frame">
<span class="fig-corners__bl"></span><span class="fig-corners__br"></span>
<img src="_tests/_thumbs/before-quiet-hour.png" alt="Generic AI-default landing page — purple-pink gradient hero, generic 'Discover natural wines' headline, ★★★★★ trust strip, 3-column feature cards" loading="lazy" decoding="async" width="1440" height="900" />
</span>
<figcaption class="ba__panel-cap">Default reach for the gradient. Generic stat strip, made-up Trustpilot rating, "10× faster" feature card.</figcaption>
</figure>
<figure class="ba__panel ba__panel--after">
<p class="ba__panel-label"><span class="ba__panel-tag ba__panel-tag--accent">Sonnet 4.6 + Hallmark</span></p>
<span class="fig-corners ba__frame">
<span class="fig-corners__bl"></span><span class="fig-corners__br"></span>
<img src="_tests/_thumbs/after-quiet-hour.png" alt="A Hallmark output — editorial Lisbon dispatch, italic Fraunces display, real bottle plate with grape + region + tasting notes, no fabricated proof" loading="lazy" decoding="async" width="1440" height="900" />
</span>
<figcaption class="ba__panel-cap">Marquee Hero · Atelier · italic Fraunces. Real bottle, real grape, real region. No fabricated stats.</figcaption>
</figure>
</div>
</section>
<!-- 07 · INSTALL — one command, every harness -->
<section class="section reveal" style="--i:6" id="install" aria-labelledby="s6">
<header class="section__head">
<p class="section-label">
<span class="num">07</span><span class="divider">⁄</span><span>Install</span>
</p>
<h2 class="section__title" id="s6">
Install.
</h2>
</header>
<div class="install-pane">
<div class="install-pane__row install-pane__row--cmd">
<p class="install-pane__label"><span class="install-pane__step">I</span> Run</p>
<div class="install-pane__cmd" data-copy-source>
<span class="install-pane__prompt" aria-hidden="true">$</span>
<span class="install-pane__cmd-text" data-copy-text>npx skills add nutlope/hallmark</span>
<button class="install-pane__copy" type="button" data-copy-btn aria-label="Copy install command">
<span class="install-pane__copy-default">Copy</span>
<span class="install-pane__copy-done">Copied</span>
</button>
</div>
</div>
<div class="install-pane__row">
<p class="install-pane__label"><span class="install-pane__step">II</span> In</p>
<ul class="install-pane__harnesses">
<li class="harness"> <span class="harness__name">Claude Code</span>
<code class="harness__path">~/.claude/skills/hallmark/</code>
<span class="harness__status harness__status--ok">auto-detected</span>
</li>
<li class="harness"> <span class="harness__name">Cursor</span>
<code class="harness__path">.cursor/rules/hallmark.mdc</code>
<span class="harness__status harness__status--ok">auto-detected</span>
</li>
<li class="harness"> <span class="harness__name">Codex</span>
<code class="harness__path">~/.codex/skills/hallmark/</code>
<span class="harness__status harness__status--ok">auto-detected</span>
</li>
</ul>
</div>
<div class="install-pane__row">
<p class="install-pane__label"><span class="install-pane__step">III</span> Then</p>
<p class="install-pane__next">Ask your agent for a UI. <code>hallmark</code> attaches itself.</p>
</div>
</div>
</section>
<!-- FOOTER SLOT — archetype swaps per theme -->
<footer class="slot slot--foot reveal" data-slot="footer" style="--i:6" role="contentinfo" aria-label="Colophon">
</footer>
</main>
<!-- ─── Easter egg ─── revealed when the user spams T —— -->
<aside class="easter" data-easter-egg hidden role="dialog" aria-modal="true" aria-label="A note from Hallmark">
<div class="easter__panel">
<ol class="easter__lines" aria-live="polite">
<li class="easter__line easter__line--cmd"><span class="easter__prompt">$</span> hallmark.observe()</li>
<li class="easter__line easter__line--punchline" data-easter-punchline>
<span class="easter__arrow">></span> <span data-easter-line>theme connoisseur.</span><span
class="easter__cursor" aria-hidden="true"></span>
</li>
</ol>
<p class="easter__hint">
<span>back in a moment</span>
</p>
</div>
</aside>
<!-- ─────────── HERO ARCHETYPES ─────────── -->
<template id="hero-marquee">
<div class="hero hero--marquee">
<div class="hero__main">
<p class="hero__eyebrow"><span class="mark" aria-hidden="true"></span>{{eyebrow}}</p>
<h1 class="hero__display" data-text="{{title}}">{{title}}</h1>
<p class="hero__lede">{{lede}}</p>
<div class="hero__cta">
<p class="label">{{ctaLabel}}</p>
<pre class="code"
data-copy-source><span class="prompt">$</span><span data-copy-text>npx skills add nutlope/hallmark</span><button class="code__copy" type="button" data-copy-btn aria-label="Copy install command"><span class="code__copy-default">Copy</span><span class="code__copy-done">Copied</span></button></pre>
</div>
</div>
<aside class="hero__moment" aria-hidden="true"></aside>
</div>
</template>
<template id="hero-split">
<div class="hero hero--split">
<div class="hero__col">
<p class="hero__eyebrow"><span class="mark" aria-hidden="true"></span>{{eyebrow}}</p>
<h1 class="hero__display">{{title}}</h1>
<p class="hero__lede">{{lede}}</p>
</div>
<aside class="hero__proof">
<p class="label">{{proofLabel}}</p>
<p class="hero__proof-line">{{proofA}}</p>
<p class="hero__proof-line">{{proofB}}</p>
<p class="hero__proof-line">{{proofC}}</p>
<a href="#install" class="link">{{cta}} →</a>
</aside>
</div>
</template>
<template id="hero-stat-led">
<div class="hero hero--stat">
<div class="hero__main">
<p class="hero__eyebrow"><span class="mark" aria-hidden="true"></span>{{eyebrow}}</p>
<span class="hero__stat tabular-nums">{{stat}}</span>
<p class="hero__qualifier">{{qualifier}}</p>
<p class="hero__lede">{{lede}}</p>
<a href="#install" class="link hero__link">{{cta}} →</a>
</div>
<aside class="hero__moment" aria-hidden="true"></aside>
</div>
</template>
<template id="hero-quote-led">
<div class="hero hero--quote">
<div class="hero__main">
<p class="hero__eyebrow"><span class="mark" aria-hidden="true"></span>{{eyebrow}}</p>
<blockquote class="hero__quote">
<p>“{{quote}}”</p>
<footer class="hero__attrib">— {{attrib}}</footer>
</blockquote>
<p class="hero__lede">{{lede}}</p>
<a href="#install" class="link hero__link">{{cta}} →</a>
</div>
<aside class="hero__moment" aria-hidden="true"></aside>
</div>
</template>
<template id="hero-letter">
<div class="hero hero--letter">
<div class="hero__main">
<p class="hero__eyebrow"><span class="mark" aria-hidden="true"></span>{{eyebrow}}</p>
<p class="hero__salutation">{{salutation}}</p>
<p class="hero__letter-body">{{letterBody}}</p>
<p class="hero__signoff">{{signoff}}<br><span class="hero__sign">— Hallmark</span></p>
</div>
<aside class="hero__moment" aria-hidden="true">
<svg viewBox="0 0 120 220" fill="none" xmlns="http://www.w3.org/2000/svg">
<path pathLength="100" d="M60 214 C60 168 58 118 60 76 C61 48 60 26 60 8" />
<path pathLength="100" d="M60 166 C40 160 26 144 27 120 C51 124 64 144 60 166Z" />
<path pathLength="100" d="M60 134 C82 128 96 110 95 86 C70 90 56 112 60 134Z" />
<path pathLength="100" d="M60 100 C42 95 31 80 32 58 C54 62 65 80 60 100Z" />
<path pathLength="100" d="M60 72 C80 67 92 52 91 32 C68 36 56 54 60 72Z" />
<path pathLength="100" d="M60 24 C53 18 53 10 60 4 C67 10 67 18 60 24Z" />
</svg>
</aside>
</div>
</template>
<!-- H9 — Bloom. Two-column hero with a layered watercolor + brushstroke
composition on the right: soft transparent SVG wash + oversized
italic wordmark + small geometric accents. Painterly, no chrome. -->
<template id="hero-bloom">
<div class="hero hero--bloom">
<div class="hero__copy">
<p class="hero__eyebrow"><span class="mark" aria-hidden="true"></span>{{eyebrow}}</p>
<h1 class="hero__display hero__display--small">{{title}}</h1>
<p class="hero__lede">{{lede}}</p>
<div class="hero__cta">
<pre class="code"
data-copy-source><span class="prompt">$</span><span data-copy-text>npx skills add nutlope/hallmark</span><button class="code__copy" type="button" data-copy-btn aria-label="Copy install command"><span class="code__copy-default">Copy</span><span class="code__copy-done">Copied</span></button></pre>
</div>
</div>
<figure class="hero__bloom-stage" aria-hidden="true">
<svg class="hero__bloom-wash" viewBox="0 0 400 500" preserveAspectRatio="xMidYMid meet">
<defs>
<radialGradient id="bloomGrad" cx="0.42" cy="0.36" r="0.72">
<stop offset="0%" stop-color="currentColor" stop-opacity="0.85" />
<stop offset="55%" stop-color="currentColor" stop-opacity="0.45" />
<stop offset="100%" stop-color="currentColor" stop-opacity="0" />
</radialGradient>
</defs>
<path
d="M 80 60 Q 60 140 90 220 Q 50 280 80 360 Q 110 410 200 420 Q 320 440 340 360 Q 380 280 340 220 Q 380 130 320 80 Q 240 30 180 60 Q 130 30 80 60 Z"
fill="url(#bloomGrad)" />
</svg>
<span class="hero__bloom-glyph"><em>Hallmark.</em></span>
<span class="hero__bloom-dot" aria-hidden="true"></span>