Q1 2025 - Annika's projects

[annikaschmid]

Session Replay

◻️ Churn analysis

Part 1: How many? Track monthly

• People who stopped paying for replay, and don’t use the product anymore
• People who stopped paying for replay, and still use the product

Part 2: Why?

• Interview users to find qualitative reasons

Feature Flags

◻️ Who is using and paying for PostHog, but not using / paying for feature flags?

• Identify users and set up user interviews
• Bucket users and define steps / ideas to address each bucket (e.g. use competitor product, have home-grown solution, are unaware of the benefits of feature flags)

Experiments

◻️ "How happy are existing users?"

• Organizations who have shown interest (why have they not started using the product?)
• New users
• 3-month / 6-month retained users

◻️ Experiments pricing

• Approved experiments pricing proposal
• Until we have pricing, track experiments 'revenue' with a simple revenue split based on % of flags created for experiments

Lower priority:

◻️ Shared traits / behaviours of retained customers

• Focus on organizations that are already using us successfully, e.g. have created 5 or more experiments in the past x months

◻️ "How happy are no-code experiments users?"

• Part 1: Who is using no-code experiments?
• Part 2: How do they get on? What improvements / features do we have to build?

Product

◻️ Define & set up metrics benchmarks for each of my products

• Define metrics benchmarks (Anna to own, see product goal)
• Calculate rolling metrics averages so account for usage spikes per product
• Apply adjustment to benchmark per product, based on usage tuning (query average usage drop during first usage period)

Other