panel moving up on sccroll with no speed change

[NetworkGreenhouse]

I am a newby here. Having an amazing time with Skrollr!

I cannot figure out how to freeze and image to the scrolling. Like this first kitty...

http://prinzhorn.github.io/skrollr/examples/pausing.html

the image just lifts, no actual parallaxing. I seems the simplest, and I've tried to the data info from this example... does not work (handles my images differently maybe?). I am currently using...

        	</div>

... and have tried using this data info from this example...

data-0="transform:translate(0,0%);" data-100p="transform:translate(0,-100%);"

but it breaks. Am on the right track? Can anyone help?

Thanks!