Add SEO basics and promo click tracking

- robots.txt and sitemap.xml
- canonical URLs on both pages
- fix og:image to point at real headshot file
- GA4 promo_click events on banner, report card, and download buttons

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>

Author: SDB-Ryan

index.html

@@ -8,8 +8,9 @@
     <meta property="og:description" content="Author of AI in BI (Wiley). Former VP of Product at a leading analytics vendor, now independent advisor for analytics vendors and data-driven companies.">
     <meta property="og:type" content="website">
     <meta property="og:url" content="https://ryandolley.com">
-    <meta property="og:image" content="https://ryandolley.com/images/og-image.jpg">
+    <meta property="og:image" content="https://ryandolley.com/images/ryan-headshot.png">
     <meta name="twitter:card" content="summary_large_image">
+    <link rel="canonical" href="https://ryandolley.com/">
     <title>Ryan Dolley — Analytics Industry Advisor & Author</title>
     <link rel="icon" type="image/svg+xml" href="data:image/svg+xml,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 100 100'><text y='.9em' font-size='90'>RD</text></svg>">
     <!-- Google tag (gtag.js) -->
@@ -30,10 +31,10 @@
 
     <div class="announcement-bar rotating">
         <div class="container">
-            <a href="/reports/gartner-bi-analysis-2026/" class="announcement-active">
+            <a href="/reports/gartner-bi-analysis-2026/" class="announcement-active" data-track="banner_report">
                 <strong>New free report</strong> &mdash; Gartner's 2026 BI rankings, decoded. Read it now &rarr;
             </a>
-            <a href="https://superdatablog.substack.com" target="_blank" rel="noopener">
+            <a href="https://superdatablog.substack.com" target="_blank" rel="noopener" data-track="banner_book">
                 <strong>AI in BI</strong> &mdash; the new book from Wiley is coming soon. Subscribe for updates &rarr;
             </a>
         </div>
@@ -229,7 +230,7 @@ <h2 class="section-title">Super Data Brothers</h2>
             <h2 class="section-title">Latest Thinking</h2>
             <p class="section-intro">Recent writing and commentary on the analytics landscape.</p>
             <div class="articles-grid">
-                <a href="/reports/gartner-bi-analysis-2026/" class="article-card">
+                <a href="/reports/gartner-bi-analysis-2026/" class="article-card" data-track="card_report">
                     <span class="article-tag">Free Report</span>
                     <h3>The same 20 vendors. Two completely different stories.</h3>
                     <p>An independent analysis of Gartner's 2026 Magic Quadrant vs. Critical Capabilities rankings. Read it online or download the PDF.</p>

js/main.js

@@ -15,6 +15,19 @@ navLinks.querySelectorAll('a').forEach(link => {
     });
 });
 
+// Send a GA4 event when tagged promo links are clicked (data-track="placement_name")
+document.querySelectorAll('[data-track]').forEach(el => {
+    el.addEventListener('click', () => {
+        if (typeof gtag === 'function') {
+            gtag('event', 'promo_click', {
+                promo_placement: el.dataset.track,
+                link_url: el.href,
+                transport_type: 'beacon'
+            });
+        }
+    });
+});
+
 // Rotating announcement bar
 const announcements = document.querySelectorAll('.announcement-bar.rotating a');
 if (announcements.length > 1) {

reports/gartner-bi-analysis-2026/index.html

@@ -10,6 +10,7 @@
     <meta property="og:url" content="https://ryandolley.com/reports/gartner-bi-analysis-2026/">
     <meta property="og:image" content="https://ryandolley.com/reports/gartner-bi-analysis-2026/pages/page-1.png">
     <meta name="twitter:card" content="summary_large_image">
+    <link rel="canonical" href="https://ryandolley.com/reports/gartner-bi-analysis-2026/">
     <title>Gartner BI Analysis 2026 — Ryan Dolley</title>
     <link rel="icon" type="image/svg+xml" href="data:image/svg+xml,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 100 100'><text y='.9em' font-size='90'>RD</text></svg>">
     <!-- Google tag (gtag.js) -->
@@ -116,7 +117,7 @@
             <h1>The same 20 vendors. Two completely different stories.</h1>
             <p class="hero-subtitle">Gartner's Magic Quadrant position and Critical Capabilities scores produce radically different rankings for the same 20 analytics and BI vendors. This report breaks down where they diverge &mdash; and what that says about a BI market in transition.</p>
             <div class="hero-cta">
-                <a href="Ryan-Dolley-Gartner-BI-Analysis-2026.pdf" download class="btn btn-primary btn-large">Download the Report (PDF)</a>
+                <a href="Ryan-Dolley-Gartner-BI-Analysis-2026.pdf" download class="btn btn-primary btn-large" data-track="report_download_top">Download the Report (PDF)</a>
             </div>
         </div>
     </section>
@@ -134,7 +135,7 @@ <h1>The same 20 vendors. Two completely different stories.</h1>
 
     <div class="report-download">
         <p>Want a copy to share with your team?</p>
-        <a href="Ryan-Dolley-Gartner-BI-Analysis-2026.pdf" download class="btn btn-primary btn-large">Download the Report (PDF)</a>
+        <a href="Ryan-Dolley-Gartner-BI-Analysis-2026.pdf" download class="btn btn-primary btn-large" data-track="report_download_bottom">Download the Report (PDF)</a>
     </div>
 
     <!-- Contact -->

robots.txt

@@ -0,0 +1,4 @@
+User-agent: *
+Allow: /
+
+Sitemap: https://ryandolley.com/sitemap.xml

sitemap.xml

@@ -0,0 +1,11 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
+  <url>
+    <loc>https://ryandolley.com/</loc>
+    <lastmod>2026-07-23</lastmod>
+  </url>
+  <url>
+    <loc>https://ryandolley.com/reports/gartner-bi-analysis-2026/</loc>
+    <lastmod>2026-07-23</lastmod>
+  </url>
+</urlset>