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How to Pass Product Name, SKU and Price to Meta Pixel and GTM/GA4? #852

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@rplakas

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@rplakas

Does anyone know if its possible to pass the Product Name, SKU and Price to Meta Pixel to the Meta Pixel and GTM/GA4?

Where would I find the variable names? Here is my add-to-cart tracking code within the Buy Button.

    "DOMEvents": {
'click .shopify-buy__btn-wrapper .shopify-buy__btn': function (evt, target) {
   fbq('track', 'AddToCart', {
   content_name: prod_name, 
   content_ids: [prod_sku],
 	content_type: 'product',
 	value: prod_price,
 	currency: 'USD'
});
// Push the "add_to_cart" event data to the data layer
window.dataLayer.push({
  'event': 'add_to_cart',
  'ecommerce': {
    'add': {
      'items': [{
        'item_id': prod_sku,
        'item_name': prod_name,
        'price': prod_price,
        'currencyCode': 'USD'

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