Improve mobile skate map experience while keeping Google Maps embed SEO value

[sktbrd]

Context

The current skate map is live and useful, but the mobile/website experience needs improvement. We want to keep the benefits of the embedded Google My Maps workflow while making the app feel more native and smoother.

Goals

• Improve mobile UX around scrolling, zooming, fullscreen, and spot discovery
• Keep Google Maps embed / My Maps benefits instead of replacing it blindly
• Document how the embed helps SEO and where it does not
• Explore complementary improvements: indexable spot content, better nearby mode, clearer add-spot flow, and stronger internal links

SEO notes to validate

• The embed itself helps usability/trust and can increase engagement, but Google usually does not index iframe contents as first-party page content.
• The SEO value mostly comes from our own indexable page text, structured data, internal links, page title/meta, and spot content around the map.
• Google Maps/My Maps can also be discoverable in Google surfaces, but we should not rely on iframe content alone for rankings.

Acceptance criteria

• Mobile UX review completed
• Concrete implementation plan or PR opened
• SEO explanation documented for the team
• No regression to the existing Google Maps embed flow