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| 1 | +Encourage widespread and fair use of Sylius logo and brand identity. |
| 2 | + |
| 3 | +This Trademarks and Logos use policy (the “Policy”) is based on the Ubuntu |
| 4 | +and Symfony trademark policy and published under the CC-BY-SA license. You |
| 5 | +are welcome to base your own project trademark policies off it, just let |
| 6 | +others use your changes and give credit to the Ubuntu and Symfony projects |
| 7 | +as the original source! |
| 8 | + |
| 9 | +Version n°1. Published on April 5th 2019. |
| 10 | + |
| 11 | +The objective of the Policy is to encourage widespread use of the Sylius |
| 12 | +trademarks by the Sylius community while controlling that use in order to |
| 13 | +avoid confusion on the part of Sylius users and the general public, to |
| 14 | +maintain the value of the image and reputation of the trademarks and to |
| 15 | +protect them from inappropriate or unauthorised use. |
| 16 | + |
| 17 | +The sections below describe what is allowed, what isn’t allowed, and cases |
| 18 | +in which you should ask permission. |
| 19 | +If you have any doubt, please contact us and a member of our legal |
| 20 | +representative will be in touch with you shortly. |
| 21 | +If you are aware a breach or misuse of the Sylius trademarks in any |
| 22 | +way, we would appreciate you bringing this to our attention. Please |
| 23 | +contact us so that we can investigate this further. |
| 24 | + |
| 25 | +The Trademarks and Logos |
| 26 | +Sylius sp. z o.o. owns the verbal trademark containing |
| 27 | +in whole or part of the word “Sylius”. |
| 28 | + |
| 29 | +Any verbal mark starting with the letters “Sylius” is sufficiently |
| 30 | +similar to one or more of the trademarks that permission will be |
| 31 | +needed in order to use it. |
| 32 | + |
| 33 | +All verbal trademarks of Sylius sp. z o.o., all distinctive signs used in |
| 34 | +commerce by Sylius sp. z o.o. to designate his products or services related |
| 35 | +to Sylius are collectively referred to as the “Trademarks”. |
| 36 | + |
| 37 | +Permitted use of the Trademarks |
| 38 | +Certain usages of the Trademarks are fine and no specific permission |
| 39 | +from us is needed. |
| 40 | + |
| 41 | +Community advocacy. Sylius is built by its community. We share access to |
| 42 | +the Trademarks with the entire community for the purposes of discussion, |
| 43 | +development and advocacy. We recognise that most of the open source discussion |
| 44 | +and development areas are for non-commercial purposes and will allow the |
| 45 | +use of the Trademarks in this context, provided: |
| 46 | + |
| 47 | +the Trademark is used in a manner consistent with this Policy; |
| 48 | +there is no commercial intent behind the use; |
| 49 | +what you are referring to is in fact Sylius. If someone is confused into |
| 50 | +thinking that what isn’t Sylius is, in fact, Sylius, you are probably doing |
| 51 | +something wrong; |
| 52 | +there is no suggestion (through words or appearance) that your project is |
| 53 | +approved, sponsored, or affiliated with Sylius, Sylius sp. z o.o. or its |
| 54 | +related projects unless it actually has been approved by and is accountable |
| 55 | +to Sylius sp. z o.o. and the Sylius Project. |
| 56 | +Building on Sylius or for Sylius. If you are producing new software which is |
| 57 | +intended for use with or on Sylius, you may use the Trademark in a way which |
| 58 | +indicates the intent of your product. For example, if you are developing a |
| 59 | +system management tool for Sylius, acceptable project titles would be |
| 60 | +“System Management for Sylius” or “Sylius Based Systems Management”. We would |
| 61 | +strongly discourage, and likely would consider to be problematic, a name such |
| 62 | +as SyliusMan, Sylius Management, etc. Furthermore, you may not use the |
| 63 | +Trademarks in a way which implies an endorsement where that doesn’t exist, |
| 64 | +or which attempts to unfairly or confusingly capitalise on the goodwill |
| 65 | +or brand of the project. |
| 66 | + |
| 67 | +Commentary and parody. The Trademarks and Logos are designed to cover use of |
| 68 | +a mark to imply origin or endorsement by the project. When a user downloads |
| 69 | +something called Sylius, they should know it comes from the Sylius project. |
| 70 | +This helps Sylius build a reputation that will not be damaged by confusion |
| 71 | +around what is, and isn’t, Sylius. Using the Trademarks in your discussion, |
| 72 | +commentary, criticism or parody, in ways that unequivocally do not imply |
| 73 | +endorsement, is permissible. Anyone is free to write articles, create |
| 74 | +websites, blog about, or talk about Sylius — as long as it’s clear to |
| 75 | +everyone — including people completely unfamiliar with Sylius — that they |
| 76 | +are simply referring to Sylius and in no way speaking for the Sylius |
| 77 | +project and/or for Sylius sp. z o.o. |
| 78 | + |
| 79 | +We reserve the right to review all usage within the open source community, |
| 80 | +and to object to any usage that appears to overstep the bounds of discussion |
| 81 | +and good-faith non-commercial development. In any event, once a project has |
| 82 | +left the open source project phase or otherwise become a commercial project, |
| 83 | +this Policy does not authorise any use of the Trademarks in connection to |
| 84 | +that project. |
| 85 | + |
| 86 | +Restricted use that requires a trademark licence |
| 87 | +Permission from us is necessary to use any of the Trademarks under any |
| 88 | +circumstances other than those specifically permitted above. |
| 89 | + |
| 90 | +These include but are not limited to: |
| 91 | + |
| 92 | +Any commercial use including for any services related to Sylius such as |
| 93 | +providing training services, conference services, or design services (should |
| 94 | +you wish to provide such services, please contact us beforehand to explore |
| 95 | +Sylius Solution Partner Program); |
| 96 | +Use on or in relation to a software product that includes or is built on top |
| 97 | +of a product supplied by us, if there is any commercial intent associated |
| 98 | +with that product; |
| 99 | +Use in a domain name or URL; |
| 100 | +Use for merchandising purposes, e.g. on t-shirts and the like. |
| 101 | +If you wish to have permission for any of the uses above or for any other use |
| 102 | +which is not specifically referred to in this Policy, please contact us and |
| 103 | +we’ll let you know as soon as possible if your proposed use is permissible. |
| 104 | +Permission may only be granted subject to certain conditions and these may |
| 105 | +include the requirement that you enter into an agreement with us to maintain |
| 106 | +the quality of the product and/or service which you intend to supply at a |
| 107 | +prescribed level. |
| 108 | + |
| 109 | +While there may be exceptions, it is very unlikely that we will approve |
| 110 | +Trademark use in the following cases: |
| 111 | + |
| 112 | +Use of a Trademark in a company name; |
| 113 | +Use of a Trademark in a domain name which has a commercial intent. The |
| 114 | +commercial intent can range from promotion of a company or product, to |
| 115 | +collecting revenue generated by advertising; |
| 116 | +The calling of any software or product by the name Sylius (or another |
| 117 | +related Trademark); |
| 118 | +Use in combination with any other marks or logos. This include use of |
| 119 | +a Trademark in a manner that creates a “combined mark,” or use that |
| 120 | +integrates other wording with the Trademark in a way that the public may |
| 121 | +think of the use as a new mark (for example Club Sylius or SyliusBooks, or |
| 122 | +in a way that by use of special fonts or presentation with nearby words or |
| 123 | +images conveys an impression that the two are tied in some way); |
| 124 | +Use in combination with any product or service which is presented as being |
| 125 | +Certified or Official or formally associated with us or our products or |
| 126 | +services; |
| 127 | +Use in a way which implies an endorsement where that doesn’t exist, or which |
| 128 | +attempts to unfairly or confusingly capitalise on the goodwill or brand of |
| 129 | +the project; |
| 130 | +Use of a Trademark in a manner that disparages Sylius, or Sylius sp. z o.o.; |
| 131 | +or its products and is not clearly third-party parody; |
| 132 | +Use of a Trademark on or in relation to a software product which constitutes |
| 133 | +a substantially modified version of a product supplied by the Sylius project, |
| 134 | +that is to say with material changes to the code, or services relating to |
| 135 | +such a product; and |
| 136 | +Use of a Trademark in a title or metatag of a web page whose sole intention or |
| 137 | +result is to influence search engine rankings or result listings (for example |
| 138 | +use as keyword for advertising purposes), rather than for discussion, |
| 139 | +development or advocacy of the Trademarks. |
| 140 | +Logo usage guidelines |
| 141 | +Except otherwise agreed, any use of Logos shall be expressly authorized by |
| 142 | +writing by Sylius sp. z o.o.. To get any authorization to use any Logo, |
| 143 | +please contact us and a member of our team will be in touch with you shortly. |
| 144 | + |
| 145 | +Our logos are presented in multiple colours and it is important that their |
| 146 | +visual integrity be maintained. |
| 147 | + |
| 148 | +Therefore, when use of Logos is authorized, it is therefore preferable that |
| 149 | +the logos only be used in their standard form but if you should feel the need |
| 150 | +to alter them in any way you should keep the following guidelines in mind. |
| 151 | + |
| 152 | +It should also be borne in mind that the more you wish to vary our logos |
| 153 | +from their standard form the smaller is the chance that we will be able to |
| 154 | +approve your proposed use. |
| 155 | + |
| 156 | +If presented in multiple colours, the logo should only use the “official” |
| 157 | +logo colours. |
| 158 | +You may use transparency and gradient/depth tools but should retain the |
| 159 | +“official” colours. |
| 160 | +Any scaling must retain the original proportions of the logo. |
| 161 | +In case of non-compliance with Trademarks and Logos’ Use Policy or |
| 162 | +applicable law, any use of the Trademarks and/or Logos will be prohibited. |
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