diff --git a/src/experiments/title-generation/components/TitleToolbar.tsx b/src/experiments/title-generation/components/TitleToolbar.tsx
index 6464e4afa..2d75682a3 100644
--- a/src/experiments/title-generation/components/TitleToolbar.tsx
+++ b/src/experiments/title-generation/components/TitleToolbar.tsx
@@ -14,7 +14,7 @@ import {
 	ToolbarGroup,
 	ToolbarButton,
 } from '@wordpress/components';
-import { dispatch, select, useDispatch } from '@wordpress/data';
+import { dispatch, useDispatch, useSelect } from '@wordpress/data';
 import { store as editorStore, PostTypeSupportCheck } from '@wordpress/editor';
 import { useState } from '@wordpress/element';
 import { update } from '@wordpress/icons';
@@ -78,8 +78,15 @@ interface TitleToolbarProps {
 export default function TitleToolbar( {
 	isStandalone = false,
 }: TitleToolbarProps ): React.JSX.Element | null {
-	const postId = select( editorStore ).getCurrentPostId();
-	const title = select( editorStore ).getEditedPostAttribute( 'title' );
+	const { postId, content, title } = useSelect( ( select ) => {
+		const editor = select( editorStore );
+
+		return {
+			postId: editor.getCurrentPostId(),
+			content: editor.getEditedPostContent() || '',
+			title: editor.getEditedPostAttribute( 'title' ) || '',
+		};
+	}, [] );
 
 	const { editPost } = useDispatch( editorStore );
 
@@ -94,6 +101,7 @@ export default function TitleToolbar( {
 		setGeneratedTitle( '' );
 	};
 
+	const hasContent = content.trim().length > 0;
 	const hasTitle = title.trim().length > 0;
 
 	let buttonLabel: string = __( 'Generate', 'ai' );
@@ -112,7 +120,6 @@ export default function TitleToolbar( {
 			return;
 		}
 
-		const content = select( editorStore ).getEditedPostContent();
 		setIsGenerating( true );
 		( dispatch( noticesStore ) as any ).removeNotice(
 			'ai_title_generation_error'
@@ -141,7 +148,6 @@ export default function TitleToolbar( {
 	 * Fetches a new suggestion without closing the modal.
 	 */
 	const handleRegenerate = async () => {
-		const content = select( editorStore ).getEditedPostContent();
 		setIsRegenerating( true );
 		( dispatch( noticesStore ) as any ).removeNotice(
 			'ai_title_generation_error'
@@ -172,8 +178,8 @@ export default function TitleToolbar( {
 		closeModal();
 	};
 
-	// Don't render if disabled.
-	if ( ! aiTitleGenerationData?.enabled ) {
+	// Don't render if disabled or there is no post content to generate from.
+	if ( ! aiTitleGenerationData?.enabled || ! hasContent ) {
 		return null;
 	}
 
diff --git a/tests/e2e/specs/experiments/title-generation.spec.js b/tests/e2e/specs/experiments/title-generation.spec.js
index 413c5eb31..8c1915169 100644
--- a/tests/e2e/specs/experiments/title-generation.spec.js
+++ b/tests/e2e/specs/experiments/title-generation.spec.js
@@ -95,6 +95,52 @@ test.describe( 'Title Generation Experiment', () => {
 		await editor.saveDraft();
 	} );
 
+	test( 'Only shows Title Generation after content exists', async ( {
+		admin,
+		editor,
+		page,
+	} ) => {
+		// Globally turn on Experiments.
+		await enableExperiments( admin, page );
+
+		// Enable the Title Generation Experiment.
+		await enableExperiment( admin, page, 'Title Generation' );
+
+		// Create a new empty post.
+		await admin.createNewPost( {
+			postType: 'post',
+			title: '',
+			content: '',
+		} );
+
+		// Click into the title field.
+		await editor.canvas.locator( '.editor-post-title__input' ).click();
+
+		// Ensure the title toolbar is not visible before content exists.
+		await expect(
+			editor.canvas.locator( '.ai-title-toolbar-container button' )
+		).toHaveCount( 0 );
+
+		// Add content to the post body.
+		await editor.insertBlock( {
+			name: 'core/paragraph',
+			attributes: {
+				content:
+					'This is some test content for the Title Generation Experiment.',
+			},
+		} );
+
+		// Refocus the title field.
+		await editor.canvas.locator( '.editor-post-title__input' ).click();
+
+		// Ensure the title toolbar is visible with "Generate" label.
+		await expect(
+			editor.canvas.locator( '.ai-title-toolbar-container', {
+				hasText: 'Generate',
+			} )
+		).toBeVisible();
+	} );
+
 	test( 'Can use the Title Generation Experiment with a post with a title', async ( {
 		admin,
 		editor,