Social media platforms decide who sees your business. I reverse engineer how they work — and build tools that put ordinary people back in control of their own reach.
They're built to sell attention. Small businesses, freelancers, and everyday people pay for visibility that should already be theirs.
Most can't afford ads. Most don't understand the algorithm. Most give up.
I pull apart how these platforms work under the hood — APIs, endpoints, data flows, growth mechanics — then I build tools that bring that power to ordinary people.
No ad budget needed.
- Mapping Instagram's private API endpoints
- Building a reach tool for Nigerian small businesses
- Documenting Facebook Android app network behaviour
- Android APK teardown methodology (open research)
Frida · jadx · apktool · Burp Suite · Python · Android Debug Bridge
Platforms use algorithms to control attention. Understanding how they work is the first step to breaking that control.
Open to collaborations, freelance projects, and conversations. yahksjohn@gmail.com