Real world cooperate Project: I will be conducting analysis on client's transaction dataset and identify customer purchasing behaviours to generate insights and provide commercial recommendations.
Project Overview:
This project consists of 3 tasks.
Task 1: Data preparation and customer analytics Analyze client's transaction dataset and identify customer purchasing behaviors to generate insights and provide commercial recommendations.
Task 2: Experimentation and uplift testing Extend your analysis from Task 1 to help you identify benchmark stores that allow you to test the trial store layouts' impact on customer sales.
Task 3: Analytics and commercial application Use analytics and insights from Task 1 and 2 to prepare a report for your client, the Category Manager. (Private Information).