Maven is a project management tool which encompasses a project object model, a set of standards, a project lifecycle, a dependency management system, and logic for executing plugin goals at defined phases in a lifecycle. When you use Maven, you describe your project using a well-defined project object model, Maven can then apply cross-cutting logic from a set of shared (or custom) plugins.
Convention over configuration is a simple concept. Systems, libraries, and frameworks should assume reasonable defaults. Without requiring unnecessary configuration, systems should "just work".
Maven incorporates this concept by providing sensible default behavior for projects. Without customization, source code is assumed to be in ${basedir}/src/main/java and resources are assumed to be in ${basedir}/src/main/resources. Tests are assumed to be in ${basedir}/src/test, and a project is assumed to produce a JAR file. Maven assumes that you want the compile byte code to ${basedir}/target/classes and then create a distributable JAR file in ${basedir}/target.
Maven’s core plugins apply a common set of conventions for compiling source code, packaging distributions, generating web sites, and many other processes. Maven’s strength comes from the fact that it is "opinionated", it has a defined life-cycle and a set of common plugins that know how to build and assemble software. If you follow the conventions, Maven will require almost zero effort - just put your source in the correct directory, and Maven will take care of the rest.
Maven has been designed to delegate most responsibility to a set of Maven Plugins which can affect the Maven Lifecycle and offer access to goals. Most of the action in Maven happens in plugin goals which take care of things like compiling source, packaging bytecode, publishing sites, and any other task which need to happen in a build. The Maven you download from Apache doesn’t know much about packaging a WAR file or running JUnit tests; most of the intelligence of Maven is implemented in the plugins and the plugins are retrieved from the Maven Repository.
The Maven Surefire plugin is the plugin that is responsible for running unit tests. Maven has plugins for everything from compiling Java code, to generating reports, to deploying to an application server. Maven has abstracted common build tasks into plugins which are maintained centrally and shared universally.
Running mvn install from the command line will process resources, compile source, execute unit tests, create a JAR, and install the JAR in a local repository for reuse in other projects. Without modification, you can run mvn site and then find an index.html file in target/site that contains links to JavaDoc and a few reports about your source code.