Pareto-NBD-Model-WIP.qmd

---
title: Pareto/NBD Model
author: Abdullah Mahmood
date: last-modified
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**Source**:

-   ["Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model](https://www.brucehardie.com/abstracts/abstract-fhl_2004-04.html)
-   [A Note on Implementing the Pareto/NBD Model in MATLAB](https://www.brucehardie.com/notes/008/)
-   [A Note on Deriving the Pareto/NBD Model and Related Expressions](https://brucehardie.com/notes/009/)
-   [Deriving an Expression for P(X(t)=x) Under the Pareto/NBD Model](http://www.brucehardie.com/notes/012/)
-   [Deriving an Expression for P(X(t,t+τ)=x) Under the Pareto/NBD Model](http://www.brucehardie.com/notes/013/)
-   [Incorporating Time-Invariant Covariates into the Pareto/NBD and BG/NBD Models](http://www.brucehardie.com/notes/019/)
-   [Implementing the Pareto/NBD Model Given Interval-Censored Data](http://www.brucehardie.com/notes/011/)
-   [A Correlated Pareto/NBD Model](http://www.brucehardie.com/notes/034/)