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Chrome Extension Idea: Amazon Review Summarizer

Authors

Anders Amlie, Juno Kim

Problem Statement

Since online goods are inherently harder to judge than when in-person shopping, reviews from actual people who bought the product are extremely important. Still, Amazon places these reviews at the absolute bottom of their long, clunky product pages. These reviews are both hard to navigate to and digest: they’re long, un-proofread pieces of text – this extension solves both by offering a cohesive pros and cons summary of a product in the click of a button.

Target Audience

Online shoppers People doing quick product comparisons Mobile-first or accessibility-focused users Tech-savvy consumers looking for faster decision-making

Description

When on an Amazon product page, the extension scrapes the page of reviews, sends the text to GPT, and returns a clean, easy-to-read summary highlighting the most common pros and cons of the product. Results are shown in a popup or sidebar UI, triggered by clicking the extension icon.

Selling Points

  1. AI-powered Summarization – Fast, GPT-generated review summaries using actual customer feedback
  2. Saves Time – No need to scroll through dozens of reviews – get the highlights instantly
  3. Better Decision-Making – Balanced view of product strengths and weaknesses
  4. Seamless Integration – Works directly on Amazon pages with one click
  5. Lightweight & Private – No account needed, no tracking, just helpful summaries

User Stories

As an online shopper, I want to summarize Amazon reviews with one click so that I can make quick and informed buying decisions.

As a mobile-first user, I want to view a clean summary instead of scrolling through long reviews so that I can browse more efficiently on my phone.

As a tech-savvy consumer, I want to see common pros and cons so that I understand both strengths and weaknesses of a product.

As an accessibility-focused user, I want to get key product info summarized so that I don’t need to struggle with reading low-quality reviews.

As a frequent Amazon shopper, I want to compare summaries across products quickly so that I can pick the best option without reading hundreds of comments.

Notes

Challenge: Avoid being blocked by rate-limiting if scraping too many reviews

Consideration: Could be extended to other review-heavy platforms like Yelp, eBay, or BestBuy later on

UI Ideas: Use a minimal sidebar, tooltip, or bottom card for the summary output. Match Amazon’s color scheme for seamless UX