Improve behaviour of vendor filtering for pure Maven-built JARs

[pfistererm]

Currently, vendor filtering is based on the value 'Bundle-Vendor' in the MANIFEST.MF file, which is appropiate for JARs that are OSGi bundles. For JARs that are build with a standard Maven build, this is incenvenient, since the MANIFEST often is generated automatically. For these cases, it would be more convenient to do vendor filtering based on a value in the POM (suggestion: organisation / name).

Feature request

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