| title | Promotion |
|---|---|
| description | An overview of promotional tools you can use to promote your experiences, avatar items, and social media. |
Promotion on Roblox allows you to engage a global audience to drive traffic and awareness to your experiences, avatar items, and social media.
All promotional content on the platform must adhere to Roblox's Community Standards and Terms of Use, and if your promotional content is advertising, it must also adhere to Roblox's Advertising Standards. For information on how all advertising works on the platform, including details for both advertising campaigns using Roblox's promotion products, and compliant independent advertising campaigns for experiences, see Advertise on Roblox and Comply with advertising standards.
The following table details promotional methods for experiences on the platform.
| Method | Description |
|---|---|
| **Search ads** | Promote your experiences in search results by creating search ads. This form of advertising allows developers to target their ads to users using search, increasing the likelihood of engagement based off of specific keywords.
For more information, see [Search ads](../../production/promotion/search-ads.md). |
| **Sponsored experiences** | Advertise your experiences within the **Sponsored** category on the [Home](https://www.roblox.com/home) page. Each sponsored experience ad campaign lets you choose your audience, schedule the duration of your ad campaign, and specify your budget per day. For more information, see [Ads Manager](../../production/promotion/ads-manager.md). |
| **Immersive portal ad campaigns** | Advertise experiences through the immersive portal ad format that transports users from other creators' experiences directly into your own. For more information, see [Ads Manager](../../production/promotion/ads-manager.md). |
| **Time-based events** | Invite users back into your experiences with engaging time-based events that display on your experience's main details page. For more information, see [Events and updates](../../production/promotion/experience-events.md). |
| **Player invite prompts** | [Player invite prompts](../../production/promotion/invite-prompts.md), implemented directly inside your experience, encourage players to invite their connections and increase co‑experience gameplay. |
| **Connection invite reward system** | The [connection reward invite system](../../production/promotion/referral-system.md) rewards existing users for bringing in new users to your experiences. |
| **Experience notifications** | [Notifications](../../production/promotion/experience-notifications.md) are a way for 13+ users to keep up with their favorite experiences through timely, personalized notifications. As the developer, you can determine what kinds of in‑experience activities are most important to notify your users about, as well as define the notification content. |
The following table details promotional methods for avatar items on the platform.
| Method | Description |
|---|---|
| **Sponsored items** | Sponsoring items allows you to increase the discoverability of your 3D user-generated content to users within the [Marketplace](https://www.roblox.com/catalog). You can choose your audience, schedule the duration of your ad, and specify your budget per day. For more information, see [Sponsor items](../../production/promotion/sponsor-items.md). |
Social media links are links to your social media channels. Use social media links to promote your social media presence by embedding these links on your experience details page.
Share links are links to your Roblox experiences. Use share links on your social media to promote your Roblox experiences and to track metrics for acquisition through off-platform channels.
Unlike social media links, which direct users to your social media channels, share links promote and direct users to your Roblox experiences.
Communities can serve as a form of marketing for the experiences that you publish through them. Users playing an experience often engage with the creator of the experience, which in this case is the group page. Here, users can find social links, follow related communities for new content, and post on comment boards.
Some recommendations for this page include:
- Ensure your community is named after your studio or company.
- Use thumbnails and descriptions to communicate your brand and identity.
- Include social links, such as YouTube, Discord, or X (Twitter).