AsyncAPI Webinar With Timon Promotional Campaign

[iambami]

Social Media Campaign Plan: AsyncAPI Webinar with Timon

Webinar Title: Kickstart your AsyncAPI journey with Springwolf
Date & Time: 14th October 2025 at ??? CEST (UTC+2)
Duration: 50 min (Talk + Demo)
Speaker: Timon Back
Platform: YouTube / Restream
RSVP Link: https://luma.com/xjevxnh8
Host: @AceTheCreator

Campaign Goals

• Awareness: Get the AsyncAPI community & Spring Boot developers to know about the event.

• Engagement: Spark interest with Springwolf highlights and Timon’s story.

• Conversion: Drive registrations / RSVPs.

• Retention: Position AsyncAPI webinars as a must-attend series.

Timeline & Content Breakdown

Week 1 (Oct 3 – 7): Awareness + Speaker Spotlight

Oct 3 (Post 1) → Speaker intro: “Meet Timon 👋 … maintainer of Springwolf, bridging event-driven architecture & Spring Boot.” (with bio + fun fact about bouldering 🧗‍♂️).

Oct 6 (Post 2) → Abstract highlight: “Springwolf automatically generates AsyncAPI docs from your source code, just like Swagger/OpenAPI – here’s why it matters.”

Oct 7 (Post 3) → Poll / Engagement post: “What’s your biggest headache in API docs? Manual updates, Contract drift, Integration chaos, Other?”

Week 2 (Oct 8 – 14): Deep Dives + Conversion

Oct 8 (Post 4) → Agenda highlight: 3 things you’ll learn from Timon’s session (automatic doc generation, contract verification, Backstage integration).

Oct 10 (Post 5) → Demo teaser: “Yes, there will be a live demo 👀 … see how Springwolf powers AsyncAPI docs in action.”

Oct 12 (Post 6) → 2-day countdown: “We’re just 2 days away ⏰ … don’t miss your chance to learn Springwolf directly from its maintainer.”

Oct 13 (Post 7) → 1-day countdown: “Tomorrow’s the day 🚀 Join Timon for a 50-minute talk + demo that will change how you see AsyncAPI in Spring Boot.”

Oct 14 (Post 8) → 🎥 “We’re live now!” post with YouTube link.

Platform Strategy

Twitter/X → punchy, high-energy posts, countdowns.

LinkedIn → more detailed value-driven posts, professional spotlight on Timon.

Slack → simple reminders + registration links.

Creative Assets Needed

Save the Date graphic (Oct 1)

Speaker spotlight graphic (Oct 3)

Carousel: “3 things you’ll learn” (Oct 8)

Countdown graphics (Oct 12–13)

Live Now banner (Oct 14)

🏷️ Hashtags

#AsyncAPI #Springwolf #SpringBoot #Webinar #EventDriven