diff --git a/crates/bevy_ecs/src/name.rs b/crates/bevy_ecs/src/name.rs
index 0c7cfe3e18284..bb2b98d85581a 100644
--- a/crates/bevy_ecs/src/name.rs
+++ b/crates/bevy_ecs/src/name.rs
@@ -173,10 +173,10 @@ impl<'w, 's> core::fmt::Display for NameOrEntityItem<'w, 's> {
 
 // Conversions from strings
 
-impl From<&str> for Name {
+impl From<&'static str> for Name {
     #[inline(always)]
-    fn from(name: &str) -> Self {
-        Name::new(name.to_owned())
+    fn from(name: &'static str) -> Self {
+        Name::new(name)
     }
 }