diff --git a/.changeset/trac-282-custom-locale-subfolders.md b/.changeset/trac-282-custom-locale-subfolders.md
new file mode 100644
index 0000000000..393bf5c3d4
--- /dev/null
+++ b/.changeset/trac-282-custom-locale-subfolders.md
@@ -0,0 +1,5 @@
+---
+"@bigcommerce/catalyst-core": minor
+---
+
+Consume merchant-configured per-locale URL subfolders from the BigCommerce Storefront GraphQL API (`Locale.path`) and route URLs accordingly. Treats `path: ""` as an explicit request to serve at the root and `path: null` as unconfigured (legacy fallback to the locale code). The root slot is claimed by the default locale when its path is empty or null; otherwise the first non-default locale with an empty path takes it. Locales without a custom path fall back to `/${code}` as before.
diff --git a/core/build-config/schema.ts b/core/build-config/schema.ts
index a2c802d0c7..710d49148c 100644
--- a/core/build-config/schema.ts
+++ b/core/build-config/schema.ts
@@ -5,6 +5,7 @@ export const buildConfigSchema = z.object({
     z.object({
       code: z.string(),
       isDefault: z.boolean(),
+      path: z.string().nullable(),
     }),
   ),
   urls: z.object({
diff --git a/core/i18n/locales.ts b/core/i18n/locales.ts
index b9cde9ccb9..b3cf272e43 100644
--- a/core/i18n/locales.ts
+++ b/core/i18n/locales.ts
@@ -3,4 +3,40 @@ import { buildConfig } from '~/build-config/reader';
 const localeNodes = buildConfig.get('locales');
 
 export const locales = localeNodes.map((locale) => locale.code);
-export const defaultLocale = localeNodes.find((locale) => locale.isDefault)?.code ?? 'en';
+
+const defaultNode = localeNodes.find((locale) => locale.isDefault);
+
+export const defaultLocale = defaultNode?.code ?? 'en';
+
+// A locale's path is "empty" (wants root, no prefix) when it's null or "".
+const isEmptyPath = (path: string | null) => path === null || path === '';
+
+// Only one locale can serve at the root (`/`). The default locale wins; if the default
+// has a custom path, the first non-default with an empty path takes the root.
+const rootLocale: string | undefined = (() => {
+  if (defaultNode && isEmptyPath(defaultNode.path)) return defaultNode.code;
+
+  return localeNodes.find((locale) => !locale.isDefault && isEmptyPath(locale.path))?.code;
+})();
+
+// True when the merchant has configured at least one non-empty custom subfolder.
+export const hasCustomSubfolders = localeNodes.some(
+  (locale) => locale.path !== null && locale.path !== '',
+);
+
+// Prefix map for every locale that is NOT at the root. Locales with a non-empty `path`
+// use that path; everyone else falls back to `/${code}`.
+export const prefixes = localeNodes.reduce<Record<string, `/${string}`>>((acc, locale) => {
+  if (locale.code === rootLocale) return acc;
+
+  acc[locale.code] = locale.path ? `/${locale.path}` : `/${locale.code}`;
+
+  return acc;
+}, {});
+
+// next-intl couples the "no-prefix" URL slot to its `defaultLocale` in `as-needed` mode.
+// When the merchant put a non-default locale at the root, route under that locale here
+// while keeping `defaultLocale` (above) as the CP-configured default for content/fallback.
+export const routingDefaultLocale = rootLocale ?? defaultLocale;
+
+export const hasRootLocale = rootLocale !== undefined;
diff --git a/core/i18n/routing.ts b/core/i18n/routing.ts
index 60517b1884..e250bd9eb1 100644
--- a/core/i18n/routing.ts
+++ b/core/i18n/routing.ts
@@ -1,21 +1,28 @@
 import { createNavigation } from 'next-intl/navigation';
 import { defineRouting } from 'next-intl/routing';
 
-import { defaultLocale, locales } from './locales';
+import { defaultLocale, hasRootLocale, locales, prefixes, routingDefaultLocale } from './locales';
+
+export { defaultLocale };
 
 enum LocalePrefixes {
   ALWAYS = 'always',
-  // Don't use NEVER as there is a issue that causes cache problems and returns the wrong messages.
+  // Don't use NEVER as there is an issue that causes cache problems and returns the wrong messages.
   // More info: https://github.com/amannn/next-intl/issues/786
   // NEVER = 'never',
   ASNEEDED = 'as-needed', // removes prefix on default locale
 }
 
-const localePrefix = LocalePrefixes.ASNEEDED;
+// When a locale claims the root URL (either the CP default with empty/null path, or a
+// non-default with an explicit empty path), use `as-needed` mode under that locale so
+// it serves at `/`. Otherwise every locale gets an explicit prefix.
+const localePrefix = hasRootLocale
+  ? { mode: LocalePrefixes.ASNEEDED, prefixes }
+  : { mode: LocalePrefixes.ALWAYS, prefixes };
 
 export const routing = defineRouting({
   locales,
-  defaultLocale,
+  defaultLocale: routingDefaultLocale,
   localePrefix,
 });
 
diff --git a/core/lib/seo/canonical.ts b/core/lib/seo/canonical.ts
index dd1573947a..c924b832f6 100644
--- a/core/lib/seo/canonical.ts
+++ b/core/lib/seo/canonical.ts
@@ -3,7 +3,7 @@ import { cache } from 'react';
 import { client } from '~/client';
 import { graphql } from '~/client/graphql';
 import { revalidate } from '~/client/revalidate-target';
-import { defaultLocale, locales } from '~/i18n/locales';
+import { defaultLocale, locales, prefixes } from '~/i18n/locales';
 
 interface CanonicalUrlOptions {
   /**
@@ -90,7 +90,11 @@ function buildLocalizedUrl(baseUrl: string, pathname: string, locale: string): s
 
   const url = new URL(pathname, baseUrl);
 
-  url.pathname = locale === defaultLocale ? url.pathname : `/${locale}${url.pathname}`;
+  // The root locale (CP default at root, or non-default with explicit empty path) has no prefix;
+  // every other locale uses its CP-configured path or falls back to its locale code.
+  const prefix = prefixes[locale];
+
+  url.pathname = prefix ? `${prefix}${url.pathname}` : url.pathname;
 
   if (trailingSlash && !url.pathname.endsWith('/')) {
     url.pathname += '/';
diff --git a/core/next.config.ts b/core/next.config.ts
index 1f39548d60..afe17e2eb8 100644
--- a/core/next.config.ts
+++ b/core/next.config.ts
@@ -25,6 +25,7 @@ const SettingsQuery = graphql(`
         locales {
           code
           isDefault
+          path
         }
       }
     }
diff --git a/core/proxies/with-routes.ts b/core/proxies/with-routes.ts
index 2be0083849..bf1ec6d60d 100644
--- a/core/proxies/with-routes.ts
+++ b/core/proxies/with-routes.ts
@@ -5,6 +5,7 @@ import { auth } from '~/auth';
 import { client } from '~/client';
 import { graphql } from '~/client/graphql';
 import { revalidate } from '~/client/revalidate-target';
+import { prefixes } from '~/i18n/locales';
 import { getVisitIdCookie, getVisitorIdCookie } from '~/lib/analytics/bigcommerce';
 import { sendProductViewedEvent } from '~/lib/analytics/bigcommerce/data-events';
 import { kvKey, STORE_STATUS_KEY } from '~/lib/kv/keys';
@@ -218,12 +219,17 @@ const updateStatusCache = async (
 };
 
 const clearLocaleFromPath = (path: string, locale: string) => {
-  if (path === `/${locale}` || path === `/${locale}/`) {
+  // The root locale has no prefix in the URL; there's nothing to strip.
+  const prefix = prefixes[locale];
+
+  if (!prefix) return path;
+
+  if (path === prefix || path === `${prefix}/`) {
     return '/';
   }
 
-  if (path.startsWith(`/${locale}/`)) {
-    return path.replace(`/${locale}`, '');
+  if (path.startsWith(`${prefix}/`)) {
+    return path.replace(prefix, '');
   }
 
   return path;