diff --git a/src/htmx.js b/src/htmx.js
index 37ad22698..580e42c9b 100644
--- a/src/htmx.js
+++ b/src/htmx.js
@@ -233,6 +233,12 @@ var htmx = (function() {
        * @default ['get', 'delete']
        */
       methodsThatUseUrlParams: ['get', 'delete'],
+      /**
+       * Custom HTTP verbs allowed to be parsed as attribute in form hx-custom-verb-XXX or data-hx-custom-verb-XXX where XXX is the custom verb
+       * @type {(String)[]}
+       * @default []
+       */
+      customVerbs: [],
       /**
        * If set to true, disables htmx-based requests to non-origin hosts.
        * @type boolean
@@ -354,7 +360,11 @@ var htmx = (function() {
   const VERBS = ['get', 'post', 'put', 'delete', 'patch']
   const VERB_SELECTOR = VERBS.map(function(verb) {
     return '[hx-' + verb + '], [data-hx-' + verb + ']'
-  }).join(', ')
+  }).concat(
+    htmx.config.customVerbs.map(function(verb) {
+      return '[hx-custom-verb-' + verb + '], [data-hx-custom-verb-' + verb + ']'
+    })
+  ).join(', ')
 
   //= ===================================================================
   // Utilities
@@ -2669,9 +2679,11 @@ var htmx = (function() {
    */
   function processVerbs(elt, nodeData, triggerSpecs) {
     let explicitAction = false
-    forEach(VERBS, function(verb) {
-      if (hasAttribute(elt, 'hx-' + verb)) {
-        const path = getAttributeValue(elt, 'hx-' + verb)
+    const verbsWithAssociatedAttributes = VERBS.map(function(verb) { return [verb, 'hx-' + verb] })
+    const customVerbsWithAssociatedAttributes = htmx.config.customVerbs.map(function(verb) { return [verb, 'hx-custom-verb-' + verb] })
+    forEach(verbsWithAssociatedAttributes.concat(customVerbsWithAssociatedAttributes), function([verb, attribute]) {
+      if (hasAttribute(elt, attribute)) {
+        const path = getAttributeValue(elt, attribute)
         explicitAction = true
         nodeData.path = path
         nodeData.verb = verb
diff --git a/test/attributes/hx-custom-verb-wildcard.js b/test/attributes/hx-custom-verb-wildcard.js
new file mode 100644
index 000000000..a573f61f3
--- /dev/null
+++ b/test/attributes/hx-custom-verb-wildcard.js
@@ -0,0 +1,51 @@
+describe('hx-custom-verb attribute', function() {
+  beforeEach(function() {
+    this.server = makeServer()
+    clearWorkArea()
+  })
+  afterEach(function() {
+    this.server.restore()
+    clearWorkArea()
+  })
+
+  it('issues a custom verb request', function() {
+    this.server.respondWith('RESET_PASSWORD', '/test', function(xhr) {
+      xhr.respond(200, {}, 'Password reset!')
+    })
+    make('<script lang="js">htmx.config.customVerbs.push(\'reset_password\')</script>')
+
+    var btn = make('<button hx-custom-verb-reset_password="/test">Click me!</button>')
+    btn.click()
+    this.server.respond()
+    btn.innerHTML.should.equal('Password reset!')
+
+    make('<script lang="js">htmx.config.customVerbs = htmx.config.customVerbs.filter((verb) => verb !== \'reset_password\')</script>')
+  })
+
+  it('issues a custom verb request w/ data-* prefix', function() {
+    this.server.respondWith('RESET_PASSWORD', '/test', function(xhr) {
+      xhr.respond(200, {}, 'Password reset!')
+    })
+    make('<script lang="js">htmx.config.customVerbs.push(\'reset_password\')</script>')
+
+    var btn = make('<button data-hx-custom-verb-reset_password="/test">Click me!</button>')
+    btn.click()
+    this.server.respond()
+    btn.innerHTML.should.equal('Password reset!')
+
+    make('<script lang="js">htmx.config.customVerbs = htmx.config.customVerbs.filter((verb) => verb !== \'reset_password\')</script>')
+  })
+
+  it('does not issues a custom verb request if the config is not set', function() {
+    this.server.respondWith('RESET_PASSWORD', '/test', function(xhr) {
+      xhr.respond(200, {}, 'Password reset!')
+    })
+
+    // Do not add configuration to prove effectiveness
+    var btn = make('<button hx-custom-verb-reset_password="/test">Click me!</button>')
+    btn.click()
+    this.server.respond()
+    btn.innerHTML.should.not.equal('Password reset!')
+    btn.innerHTML.should.equal('Click me!')
+  })
+})
diff --git a/test/index.html b/test/index.html
index fb4473b0b..894efa7df 100644
--- a/test/index.html
+++ b/test/index.html
@@ -81,6 +81,7 @@ <h2>Mocha Test Suite</h2>
 <!-- attribute tests -->
 <script src="attributes/hx-boost.js"></script>
 <script src="attributes/hx-confirm.js"></script>
+<script src="attributes/hx-custom-verb-wildcard.js"></script>
 <script src="attributes/hx-delete.js"></script>
 <script src="attributes/hx-ext.js"></script>
 <script src="attributes/hx-get.js"></script>
diff --git a/www/content/attributes/hx-custom-verb.md b/www/content/attributes/hx-custom-verb.md
new file mode 100644
index 000000000..bc2c4c78f
--- /dev/null
+++ b/www/content/attributes/hx-custom-verb.md
@@ -0,0 +1,28 @@
++++
+title = "hx-custom-verb"
+description = """\
+  The hx-custom-verb attribute in htmx will cause an element to issue a request with a custom verb \
+  to the specified URL and swap the returned HTML into the DOM using a swap strategy."""
++++
+
+The `hx-custom-verb-*` attribute in htmx will cause an element to issue a request with a custom verb
+to the specified URL and swap the returned HTML into the DOM using a swap strategy:
+
+```html
+<script lang="js">htmx.config.customVerbs.push('reset_password')</script>
+<button hx-custom-verb-reset_password="/me" hx-target="body">
+  Reset my password
+</button>
+```
+
+This example will cause the `button` to issue a `RESET_PASSWORD` to `/me` and swap the returned HTML into
+ the `innerHTML` of the `body`.
+ 
+## Notes
+
+* `hx-custom-verb` is not inherited
+* You have to allow the custom verb by adding it to the config `customVerbs` as show in the example
+* You can control the target of the swap using the [hx-target](@/attributes/hx-target.md) attribute
+* You can control the swap strategy by using the [hx-swap](@/attributes/hx-swap.md) attribute
+* You can control what event triggers the request with the [hx-trigger](@/attributes/hx-trigger.md) attribute
+* You can control the data submitted with the request in various ways, documented here: [Parameters](@/docs.md#parameters)
diff --git a/www/static/test/attributes/hx-custom-verb-wildcard.js b/www/static/test/attributes/hx-custom-verb-wildcard.js
new file mode 100644
index 000000000..46abc1a0e
--- /dev/null
+++ b/www/static/test/attributes/hx-custom-verb-wildcard.js
@@ -0,0 +1,33 @@
+describe('hx-custom-verb attribute', function() {
+  beforeEach(function() {
+    this.server = makeServer()
+    clearWorkArea()
+    make('<script lang="js">htmx.config.customVerbs.push(\'reset_password\')</script>')
+  })
+  afterEach(function() {
+    make('<script lang="js">htmx.config.customVerbs = htmx.config.customVerbs.filter((verb) => verb !== \'reset_password\')</script>')
+    this.server.restore()
+    clearWorkArea()
+  })
+
+  it('issues a custom verb request', function() {
+    this.server.respondWith('RESET_PASSWORD', '/test', function(xhr) {
+      xhr.respond(200, {}, 'Password reset!')
+    })
+    var btn = make('<button hx-custom-verb-reset_password="/test">Click me!</button>')
+    btn.click()
+    this.server.respond()
+    btn.innerHTML.should.equal('Password reset!')
+  })
+
+  it('issues a custom verb request w/ data-* prefix', function() {
+    this.server.respondWith('RESET_PASSWORD', '/test', function(xhr) {
+      xhr.respond(200, {}, 'Password reset!')
+    })
+
+    var btn = make('<button data-hx-custom-verb-reset_password="/test">Click me!</button>')
+    btn.click()
+    this.server.respond()
+    btn.innerHTML.should.equal('Password reset!')
+  })
+})
diff --git a/www/static/test/index.html b/www/static/test/index.html
index fb4473b0b..894efa7df 100644
--- a/www/static/test/index.html
+++ b/www/static/test/index.html
@@ -81,6 +81,7 @@ <h2>Mocha Test Suite</h2>
 <!-- attribute tests -->
 <script src="attributes/hx-boost.js"></script>
 <script src="attributes/hx-confirm.js"></script>
+<script src="attributes/hx-custom-verb-wildcard.js"></script>
 <script src="attributes/hx-delete.js"></script>
 <script src="attributes/hx-ext.js"></script>
 <script src="attributes/hx-get.js"></script>