diff --git a/README.md b/README.md
index bd7f01e7..086f393f 100644
--- a/README.md
+++ b/README.md
@@ -33,6 +33,22 @@ Or install it yourself as:
 
     $ gem install jekyll-athena
 
+## Localization
+
+Your site is not English? We've got your back. All strings are translatable and you can also change the date format by adding this configuration to your `_config.yml`:
+
+```
+# Modify the strings to adapt the theme.
+# The format for the date syntax is the same as http://strftime.net/
+jekyll-athena:
+  date_format: "%b %-d, %Y"
+  translations:
+    home: "Home"
+    maintained_by: "This project is maintained by %s"
+    page_previous: "Previous"
+    page_next: "Next"
+```
+
 ## Contributing
 
 Bug reports and pull requests are welcome on GitHub at https://github.com/broccolini/athena. This project is intended to be a safe, welcoming space for collaboration, and contributors are expected to adhere to the [Contributor Covenant](http://contributor-covenant.org) code of conduct.
diff --git a/_includes/footer.html b/_includes/footer.html
index 6f73bf43..994239bc 100644
--- a/_includes/footer.html
+++ b/_includes/footer.html
@@ -1,6 +1,8 @@
+{% assign maintained_by = site.jekyll-athena.translations.maintained_by | default: "This project is maintained by %s" %}
+{% capture github_link %}<a class="text-accent" href="https://github.com/{{ site.github_username }}">{{ site.github_username }}</a>{% endcapture %}
 <div class="container mx-auto clearfix mt-2 mt-lg-4 px-2">
   <div class="border-top-thick">
-    <p class="col-8 sm-width-full left py-2 mb-0">This project is maintained by <a class="text-accent" href="https://github.com/{{ site.github_username }}">{{ site.github_username }}</a></p>
+    <p class="col-8 sm-width-full left py-2 mb-0">{{ maintained_by | replace: '%s', github_link }}</p>
     <ul class="list-reset right clearfix sm-width-full py-2 mb-2 mb-lg-0">
       <li class="inline-block mr-1">
         <a href="https://twitter.com/share" class="twitter-share-button" data-hashtags="{{ site.title }}">Tweet</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script>
diff --git a/_includes/header.html b/_includes/header.html
index a66f6576..d1e5252e 100644
--- a/_includes/header.html
+++ b/_includes/header.html
@@ -12,7 +12,7 @@
       <li class="inline-block block-lg text-right ml-1 ml-lg-0">
         <a class="italic h4 bold no-underline" href="{{ site.baseurl }}/">
           <!-- {{ site.title }} -->
-          Home
+          {{ site.jekyll-athena.translations.home | default: "Home" }}
         </a>
       </li>
       {% for my_page in site.pages %}
diff --git a/_includes/post_block.html b/_includes/post_block.html
index 6402557e..9be62d12 100644
--- a/_includes/post_block.html
+++ b/_includes/post_block.html
@@ -1,8 +1,9 @@
 <!-- Renders post date, title, and snippet of text. -->
+{% assign date_format = site.jekyll-athena.date_format | default: "%b %-d, %Y" %}
 <div class="py-2 mb-2 prose">
   <h2 class="h1 lh-condensed col-9 mb-0">
     <a class="link-primary" title="{{ post.url | prepend: site.baseurl }}" href="{{ post.url | prepend: site.baseurl }}">{{ post.title }}</a>
   </h2>
-  <a class="no-underline-hover h5 block py-1 mb-1" title="{{ post.url | prepend: site.baseurl }}" href="{{ post.url | prepend: site.baseurl }}">{{ post.date | date: "%b %-d, %Y" }}</a>
+  <a class="no-underline-hover h5 block py-1 mb-1" title="{{ post.url | prepend: site.baseurl }}" href="{{ post.url | prepend: site.baseurl }}">{{ post.date | date: date_format }}</a>
   <p>{{ post.content | strip_html | truncatewords:30 }}</p>
-</div>
+</div>
\ No newline at end of file
diff --git a/_includes/previous-next.html b/_includes/previous-next.html
index 13f65417..8e13f7d5 100644
--- a/_includes/previous-next.html
+++ b/_includes/previous-next.html
@@ -4,7 +4,7 @@
 {% if page.previous.url %}
   <div class="col-4 sm-width-full left mr-lg-4 mt-3">
     <a class="no-underline-hover py-1 block" href="{{ page.previous.url | prepend: full_base_url }}">
-      <span class="h5 bold">Previous</span>
+      <span class="h5 bold">{{ site.jekyll-athena.translations.page_previous | default: "Previous" }}</span>
       <p class="bold h3 link-primary mb-1">{{ page.previous.title }}</p>
       <p>{{ page.previous.content | strip_html | truncatewords:20 }}</p>
     </a>
@@ -13,7 +13,7 @@
   {% if page.next.url %}
   <div class="col-4 sm-width-full left mt-3">
     <a class="no-underline-hover py-1 block" href="{{ page.next.url | prepend: full_base_url }}">
-      <span class="h5 bold">Next</span>
+      <span class="h5 bold">{{ site.jekyll-athena.translations.page_next | default: "Next" }}</span>
       <p class="bold h3 link-primary mb-1">{{ page.next.title }}</p>
       <p>{{ page.next.content | strip_html | truncatewords:20 }}</p>
     </a>
diff --git a/_includes/previous-next_has-categories.html b/_includes/previous-next_has-categories.html
index 641333a2..8c0e0720 100644
--- a/_includes/previous-next_has-categories.html
+++ b/_includes/previous-next_has-categories.html
@@ -22,7 +22,7 @@
 {% if prev_post %}
 <div class="col-4 sm-width-full left mr-lg-4 mt-3">
   <a class="no-underline-hover py-1 block" href="{{ prev_post.url | prepend: full_base_url }}">
-    <span class="h5 bold">Previous</span>
+    <span class="h5 bold">{{ site.jekyll-athena.translations.page_previous | default: "Previous" }}</span>
     <p class="bold h3 link-primary mb-1">{{ prev_post.title }}</p>
     <p>{{ page.previous.content | strip_html | truncatewords:20 }}</p>
   </a>
@@ -31,7 +31,7 @@
 {% if next_post %}
 <div class="col-4 sm-width-full left mt-3">
   <a class="no-underline-hover py-1 block" href="{{ next_post.url | prepend: full_base_url }}">
-    <span class="h5 bold">Next</span>
+    <span class="h5 bold">{{ site.jekyll-athena.translations.page_next | default: "Next" }}</span>
     <p class="bold h3 link-primary mb-1">{{ next_post.title }}</p>
     <p>{{ page.next.content | strip_html | truncatewords:20 }}</p>
   </a>
diff --git a/_layouts/category-post.html b/_layouts/category-post.html
index e02b2b46..09fabdf1 100644
--- a/_layouts/category-post.html
+++ b/_layouts/category-post.html
@@ -1,12 +1,12 @@
 ---
 layout: default
 ---
-
+{% assign date_format = site.jekyll-athena.date_format | default: "%b %-d, %Y" %}
 <article class="container mx-auto px-2" itemscope itemtype="http://schema.org/BlogPosting">
   <div class="mt-4 mb-2 clearfix header-text">
     <h1 class="h0 inline-block py-2 mt-4 header-title">{{ page.title }}</h1>
     <div class="clearfix mb-4 py-1">
-      <p class="h4 lh-condensed"><time datetime="{{ page.date | date_to_xmlschema }}" itemprop="datePublished">{{ page.date | date: "%b %-d, %Y" }}</time></p>
+      <p class="h4 lh-condensed"><time datetime="{{ page.date | date_to_xmlschema }}" itemprop="datePublished">{{ page.date | date: date_format }}</time></p>
       <div class="col-1 sm-width-full border-top-thick">
       </div>
     </div>
diff --git a/_layouts/post.html b/_layouts/post.html
index 1bbab231..e9026d29 100644
--- a/_layouts/post.html
+++ b/_layouts/post.html
@@ -1,12 +1,12 @@
 ---
 layout: default
 ---
-
+{% assign date_format = site.jekyll-athena.date_format | default: "%b %-d, %Y" %}
 <article class="container mx-auto px-2" itemscope itemtype="http://schema.org/BlogPosting">
   <div class="mt-4 mb-2 clearfix header-text">
     <h1 class="h0 inline-block py-2 mt-4 header-title">{{ page.title }}</h1>
     <div class="clearfix mb-4 py-1">
-      <p class="h4 lh-condensed"><time datetime="{{ page.date | date_to_xmlschema }}" itemprop="datePublished">{{ page.date | date: "%b %-d, %Y" }}</time></p>
+      <p class="h4 lh-condensed"><time datetime="{{ page.date | date_to_xmlschema }}" itemprop="datePublished">{{ page.date | date: date_format }}</time></p>
       <div class="col-1 sm-width-full border-top-thick">
       </div>
     </div>