copy: use inclusive local government language throughout site (#10)

chrisns · web-flow · commit c0094beecc54 · 2026-01-09T18:23:17.000Z
Replace "councils" with more inclusive terminology like "local government"
and "organisations" to better represent the full range of local government
bodies (councils, unitary authorities, combined authorities, etc.).

Key changes:
- Homepage title and messaging
- Navigation and site configuration
- Get started journey descriptions
- Quiz and scenario pages
- About page
- Contact and success stories
- Various components (forms, banners, guidance)
diff --git a/src/404.md b/src/404.md
@@ -25,7 +25,7 @@ eleventyExcludeFromCollections: true
       <a href="/" class="govuk-link">Home</a>
     </h3>
     <p class="govuk-body-s">
-      Start exploring AWS scenarios for UK councils
+      Start exploring AWS scenarios for UK local government
     </p>
   </div>
   <div class="govuk-grid-column-one-third">
diff --git a/src/_data/navigation.yaml b/src/_data/navigation.yaml
@@ -48,7 +48,7 @@ footer:
 quickLinks:
   - text: "Take the Quiz"
     href: "/quiz/"
-    description: "Find the best scenario for your council in under 2 minutes"
+    description: "Find the best scenario for your organisation in under 2 minutes"
   - text: "Browse All Scenarios"
     href: "/scenarios/"
     description: "Explore all 6 AWS scenarios with filtering options"
diff --git a/src/_data/site.yaml b/src/_data/site.yaml
@@ -3,7 +3,7 @@
 
 name: "NDX:Try AWS"
 description: "Try AWS Before You Buy - Zero-cost evaluation platform for UK local government"
-tagline: "AWS Scenarios for UK Councils"
+tagline: "AWS Scenarios for UK Local Government"
 url: "https://aws.try.ndx.digital.cabinet-office.gov.uk"
 
 # Organisation details
@@ -21,7 +21,7 @@ trustIndicators:
 
 # Key messages
 messaging:
-  headline: "Try AWS Before You Buy for UK Councils"
+  headline: "Try AWS Before You Buy for UK Local Government"
   subheadline: "Evaluate AWS AI and cloud services with real local government scenarios"
   valueProposition:
     - "No cloud expertise required"
diff --git a/src/_includes/components/cost-transparency.njk b/src/_includes/components/cost-transparency.njk
@@ -90,10 +90,10 @@
   </details>
   {% endif %}
 
-  {# Council Responsibility Statement #}
+  {# Organisation Responsibility Statement #}
   <div class="govuk-inset-text ndx-cost-transparency__responsibility">
     <p class="govuk-body govuk-!-margin-bottom-0">
-      <strong>Important:</strong> Your council is responsible for all AWS charges in your Innovation Sandbox account.
+      <strong>Important:</strong> Your organisation is responsible for all AWS charges in your Innovation Sandbox account.
       Costs shown are estimates based on typical usage. Actual charges may vary based on your interactions.
     </p>
   </div>
diff --git a/src/_includes/components/evidence-pack-form.njk b/src/_includes/components/evidence-pack-form.njk
@@ -66,7 +66,7 @@
 
       <div class="govuk-form-group">
         <label class="govuk-label" for="council-name">
-          Council name <span class="govuk-visually-hidden">(required)</span><span aria-hidden="true" class="ndx-required">*</span>
+          Organisation name <span class="govuk-visually-hidden">(required)</span><span aria-hidden="true" class="ndx-required">*</span>
         </label>
         <input
           class="govuk-input govuk-!-width-two-thirds"
@@ -223,7 +223,7 @@
           AI feature observations
         </label>
         <p class="govuk-hint">
-          What did you notice about the AI capabilities? How might they help your council?
+          What did you notice about the AI capabilities? How might they help your organisation?
         </p>
         <textarea
           class="govuk-textarea"
diff --git a/src/_includes/components/free-trial-banner.njk b/src/_includes/components/free-trial-banner.njk
@@ -20,7 +20,7 @@
 
   <div class="govuk-inset-text govuk-!-margin-top-4 govuk-!-margin-bottom-0">
     <p class="govuk-body govuk-!-margin-bottom-2">
-      <strong>What this means for your council:</strong>
+      <strong>What this means for your organisation:</strong>
     </p>
     <ul class="govuk-list govuk-list--bullet govuk-!-margin-bottom-0">
       <li><strong>Zero cost</strong> to deploy and explore this scenario</li>
@@ -35,8 +35,8 @@
       <span class="govuk-details__summary-text">About the NDX:Try programme</span>
     </summary>
     <div class="govuk-details__text">
-      <p class="govuk-body">NDX:Try is a partnership between AWS and UK local government to help councils explore cloud technology without financial risk.</p>
-      <p class="govuk-body govuk-!-margin-bottom-0">Through this programme, councils can deploy real AWS services, test scenarios relevant to their needs, and make informed decisions about cloud adoption - all at no cost.</p>
+      <p class="govuk-body">NDX:Try is a partnership between AWS and UK local government to help local government organisations explore cloud technology without financial risk.</p>
+      <p class="govuk-body govuk-!-margin-bottom-0">Through this programme, local government organisations can deploy real AWS services, test scenarios relevant to their needs, and make informed decisions about cloud adoption - all at no cost.</p>
     </div>
   </details>
 </div>
diff --git a/src/_includes/components/next-steps-guidance.njk b/src/_includes/components/next-steps-guidance.njk
@@ -142,7 +142,7 @@
       <strong>We'd love your feedback</strong>
     </p>
     <p class="govuk-body">
-      Help us improve this scenario by sharing why it wasn't the right fit for your council.
+      Help us improve this scenario by sharing why it wasn't the right fit for your organisation.
     </p>
     <p class="govuk-body govuk-!-margin-bottom-0">
       <a href="{{ pathways.not_now.feedback_link }}" class="govuk-link">Share feedback</a>
@@ -153,7 +153,7 @@
   <div class="govuk-!-margin-top-6">
     <h3 class="govuk-heading-m">Explore related scenarios</h3>
     <p class="govuk-body">
-      These scenarios might be a better match for your council's needs:
+      These scenarios might be a better match for your organisation's needs:
     </p>
 
     {# Show 2 related scenarios based on tags #}
diff --git a/src/_includes/components/partner-tour-section.njk b/src/_includes/components/partner-tour-section.njk
@@ -2,7 +2,7 @@
   Partner Tour Section Component (Story 2.6)
 
   Displays "Need Hands-On Guidance?" section on scenario detail pages.
-  Provides alternative path for councils preferring guided evaluation.
+  Provides alternative path for organisations preferring guided evaluation.
 
   Features (AC-2.6.1):
     - "Need Hands-On Guidance?" heading
@@ -32,7 +32,7 @@
       <ul class="govuk-list govuk-list--bullet">
         <li>Walk through the {{ scenarioData.name }} scenario with your team</li>
         <li>Answer technical and business questions in real-time</li>
-        <li>Help you understand how this applies to your council's needs</li>
+        <li>Help you understand how this applies to your organisation's needs</li>
         <li>Provide guidance on next steps and procurement options</li>
       </ul>
 
@@ -67,7 +67,7 @@
       <p>Our implementation partners are:</p>
       <ul class="govuk-list govuk-list--bullet">
         <li><strong>Vetted by AWS</strong> - accredited AWS Partners with local government experience</li>
-        <li><strong>Public sector specialists</strong> - experienced in council requirements and procurement</li>
+        <li><strong>Public sector specialists</strong> - experienced in local government requirements and procurement</li>
         <li><strong>G-Cloud listed</strong> - available through existing public sector frameworks</li>
         <li><strong>Regional coverage</strong> - partners available across the UK</li>
       </ul>
diff --git a/src/_includes/layouts/scenario.njk b/src/_includes/layouts/scenario.njk
@@ -261,7 +261,7 @@ layout: page
 {% if relatedScenarios.length > 0 %}
 <div class="govuk-!-margin-top-6">
   <h2 class="govuk-heading-m">Related scenarios to explore</h2>
-  <p class="govuk-body">These scenarios use similar AWS services or address related council needs:</p>
+  <p class="govuk-body">These scenarios use similar AWS services or address related local government needs:</p>
   <div class="govuk-grid-row">
     {% for related in relatedScenarios %}
     <div class="govuk-grid-column-one-half govuk-!-margin-bottom-4">
diff --git a/src/about.md b/src/about.md
@@ -1,33 +1,33 @@
 ---
 title: About NDX:Try
 layout: page
-description: Learn about the NDX:Try AWS Scenarios platform and how it helps UK councils evaluate cloud solutions
+description: Learn about the NDX:Try AWS Scenarios platform and how it helps UK local government evaluate cloud solutions
 ---
 
 ## What is NDX:Try?
 
-NDX:Try is a free platform helping UK councils explore AWS cloud scenarios through hands-on evaluation. Deploy real AI and cloud solutions in 15 minutes, test with realistic council data, and generate committee-ready evidence packs.
+NDX:Try is a free platform helping UK local government explore AWS cloud scenarios through hands-on evaluation. Deploy real AI and cloud solutions in 15 minutes, test with realistic local government data, and generate committee-ready evidence packs.
 
-Our mission is simple: **Let councils try before they buy**. As part of the NDX:Try programme, **AWS is providing all scenarios completely FREE** - zero cost to your council, zero commitment, and zero cloud expertise required.
+Our mission is simple: **Let local government try before they buy**. As part of the NDX:Try programme, **AWS is providing all scenarios completely FREE** - zero cost to your organisation, zero commitment, and zero cloud expertise required.
 
 ## Part of the LGA AI Ecosystem
 
-NDX:Try is part of the broader AI innovation landscape for local government, working alongside the [LGA AI Hub](https://www.local.gov.uk/our-support/cyber-digital-and-technology/artificial-intelligence) to help councils adopt AI responsibly.
+NDX:Try is part of the broader AI innovation landscape for local government, working alongside the [LGA AI Hub](https://www.local.gov.uk/our-support/cyber-digital-and-technology/artificial-intelligence) to help local government adopt AI responsibly.
 
 The Local Government Association (LGA) AI Hub provides:
 
 - **Policy guidance** on AI adoption in local government
-- **Case studies** from councils implementing AI solutions
+- **Case studies** from organisations implementing AI solutions
 - **Research** on AI opportunities and risks
 - **Networking** with peers exploring similar challenges
 
-NDX:Try complements this by providing **practical, hands-on evaluation** of specific AWS scenarios councils can deploy and test themselves.
+NDX:Try complements this by providing **practical, hands-on evaluation** of specific AWS scenarios that organisations can deploy and test themselves.
 
 ## How It Works
 
 ### 1. Discover
 
-Take our [2-minute quiz](/quiz/) or [browse scenarios](/scenarios/) to find solutions matching your council's needs. Each scenario addresses a real local government challenge:
+Take our [2-minute quiz](/quiz/) or [browse scenarios](/scenarios/) to find solutions matching your organisation's needs. Each scenario addresses a real local government challenge:
 
 - Citizen engagement (chatbots, text-to-speech)
 - Service efficiency (planning AI, FOI redaction)
@@ -41,14 +41,14 @@ Your deployment runs in an **isolated Innovation Sandbox**, completely separate
 
 ### 3. Experience
 
-Walk through guided demos with realistic UK council data. See exactly how the solution works, test edge cases, and understand operational implications.
+Walk through guided demos with realistic UK local government data. See exactly how the solution works, test edge cases, and understand operational implications.
 
 Each scenario includes:
 
 - Step-by-step walkthroughs (5-15 minutes)
 - Screenshot galleries showing the user experience
 - Video demonstrations (optional)
-- Sample data reflecting real council use cases
+- Sample data reflecting real local government use cases
 
 ### 4. Evaluate
 
@@ -100,9 +100,9 @@ Our design is guided by these core principles:
 
 ### 1. Grant Permission to Try
 
-"You're not the first council to explore cloud AI, and you won't be the last."
+"You're not the first to explore cloud AI, and you won't be the last."
 
-We normalize exploration and reduce imposter syndrome. Councils shouldn't feel behind for investigating new technology.
+We normalise exploration and reduce imposter syndrome. Organisations shouldn't feel behind for investigating new technology.
 
 ### 2. Promise Safety
 
@@ -139,7 +139,7 @@ All code is open source under the MIT License: [View on GitHub](https://github.c
 
 ## Get Involved
 
-### For Councils
+### For Local Government
 
 - **Start exploring**: [Browse scenarios](/scenarios/) or [take the quiz](/quiz/)
 - **Share feedback**: Help us improve via the [contact form](/contact/)
@@ -171,7 +171,7 @@ Upcoming enhancements:
 
 - **More scenarios**: Azure and Google Cloud Platform in addition to AWS
 - **Interactive demos**: Live sandboxes without AWS account requirements
-- **Success stories**: Case studies from councils who deployed scenarios
+- **Success stories**: Case studies from organisations who deployed scenarios
 - **Partner marketplace**: Curated list of implementation partners
 - **Community forum**: Peer-to-peer knowledge sharing
 
@@ -188,6 +188,6 @@ For technical support: [ndx@dsit.gov.uk](mailto:ndx@dsit.gov.uk)
 <div class="govuk-inset-text">
   <p class="govuk-body">
     <strong>Part of the LGA AI ecosystem</strong><br>
-    This platform works alongside the <a href="https://www.local.gov.uk/our-support/cyber-digital-and-technology/artificial-intelligence" class="govuk-link">LGA AI Hub</a> to help councils adopt AI responsibly.
+    This platform works alongside the <a href="https://www.local.gov.uk/our-support/cyber-digital-and-technology/artificial-intelligence" class="govuk-link">LGA AI Hub</a> to help local government adopt AI responsibly.
   </p>
 </div>
diff --git a/src/contact.md b/src/contact.md
@@ -34,13 +34,13 @@ We aim to respond within 5 working days.
 
 ### Share your evaluation experience
 
-We'd love to hear about your experience with NDX:Try. Your feedback helps us improve the platform for all councils.
+We'd love to hear about your experience with NDX:Try. Your feedback helps us improve the platform for everyone.
 
 Email us at: [ndx@dsit.gov.uk](mailto:ndx@dsit.gov.uk)
 
 ### Suggest a new scenario
 
-Have an idea for a scenario that would help your council? Let us know:
+Have an idea for a scenario that would help your organisation? Let us know:
 
 Email us at: [ndx@dsit.gov.uk](mailto:ndx@dsit.gov.uk)
 
@@ -54,7 +54,7 @@ Email: [ndx@dsit.gov.uk](mailto:ndx@dsit.gov.uk)
 
 ### For local authorities
 
-Want to learn more about how NDX:Try can help your council?
+Want to learn more about how NDX:Try can help your organisation?
 
 Visit the [LGA AI Hub](https://www.local.gov.uk/our-support/efficiency-and-productivity/artificial-intelligence) or email: [ndx@dsit.gov.uk](mailto:ndx@dsit.gov.uk)
 
diff --git a/src/get-started.njk b/src/get-started.njk
@@ -31,7 +31,7 @@ description: Learn what to expect in your first 15 minutes with NDX:Try AWS. Ste
           <strong>~1 minute</strong>
         </p>
         <p class="govuk-body">
-          Answer 3 quick questions about your council's challenges, available time, and who's evaluating. Our quiz recommends the most relevant scenario for your needs.
+          Answer 3 quick questions about your organisation's challenges, available time, and who's evaluating. Our quiz recommends the most relevant scenario for your needs.
         </p>
         <p class="govuk-body-s govuk-!-margin-bottom-0">
           <strong>What to look for:</strong> A personalised recommendation with clear reasoning why this scenario suits you.
@@ -57,10 +57,10 @@ description: Learn what to expect in your first 15 minutes with NDX:Try AWS. Ste
           <strong>~2 minutes</strong>
         </p>
         <p class="govuk-body">
-          Review the scenario details: what AWS services you'll use, estimated costs, time required, and what you'll experience. Each scenario is designed specifically for UK councils.
+          Review the scenario details: what AWS services you'll use, estimated costs, time required, and what you'll experience. Each scenario is designed specifically for UK local government.
         </p>
         <p class="govuk-body-s govuk-!-margin-bottom-0">
-          <strong>What to look for:</strong> AWS services involved, cost transparency, and the specific council use case.
+          <strong>What to look for:</strong> AWS services involved, cost transparency, and the specific local government use case.
         </p>
       </div>
     </li>
@@ -127,10 +127,10 @@ description: Learn what to expect in your first 15 minutes with NDX:Try AWS. Ste
           <strong>~5-10 minutes</strong>
         </p>
         <p class="govuk-body">
-          Follow our guided walkthrough to experience the "wow moment". Ask the chatbot a real council question. Upload a sample planning document. See AI in action with realistic UK council data.
+          Follow our guided walkthrough to experience the "wow moment". Ask the chatbot a real question. Upload a sample planning document. See AI in action with realistic UK local government data.
         </p>
         <p class="govuk-body-s govuk-!-margin-bottom-0">
-          <strong>What to look for:</strong> How quickly the AI responds, how accurately it handles council-specific questions, and whether you can imagine this solving real problems.
+          <strong>What to look for:</strong> How quickly the AI responds, how accurately it handles local government questions, and whether you can imagine this solving real problems.
         </p>
       </div>
     </li>
@@ -169,7 +169,7 @@ description: Learn what to expect in your first 15 minutes with NDX:Try AWS. Ste
 <div class="ndx-cta-section">
   <h2 class="govuk-heading-m ndx-cta-section__title">Ready? Start Here</h2>
   <p class="govuk-body">
-    Begin your 15-minute journey by finding the right scenario for your council.
+    Begin your 15-minute journey by finding the right scenario for your organisation.
   </p>
   <div class="govuk-button-group">
     <a href="/quiz/" role="button" draggable="false" class="govuk-button govuk-button--start" data-module="govuk-button">
diff --git a/src/index.md b/src/index.md
diff --git a/src/partner-tour.njk b/src/partner-tour.njk
diff --git a/src/quiz.md b/src/quiz.md
diff --git a/src/scenarios/index.njk b/src/scenarios/index.njk
diff --git a/src/scenarios/text-to-speech.njk b/src/scenarios/text-to-speech.njk
diff --git a/src/success-stories.njk b/src/success-stories.njk
