AI-powered prompts for comprehensive WordPress plugin marketing campaigns.
This document contains 30+ specialized prompts for creating marketing content, campaigns, and strategies for WordPress plugins. Each prompt is designed to generate high-quality, ready-to-use marketing materials.
- Blog Content Prompts
- Video Marketing Prompts
- Social Media Prompts
- Email Marketing Prompts
- Community Outreach Prompts
- Press & Media Prompts
- Content Strategy Prompts
- SEO & Landing Page Prompts
- Copy the relevant prompt below
- Replace the bracketed placeholders with your specific information
- Paste into Claude, ChatGPT, or your AI assistant
- Review and customize the generated content
- Publish and promote your content
Note: These prompts reference the PLUGIN-MARKETING-STRATEGY.md guide for comprehensive context.
Create a comprehensive launch announcement blog post for my WordPress plugin with the following details:
PLUGIN INFORMATION:
- Name: [Plugin Name]
- Tagline: [One-line description]
- Main Problem Solved: [Primary pain point it addresses]
- Target Audience: [Who it's for]
- Key Features: [List 3-5 main features]
- Unique Selling Points: [What makes it different]
- Pricing: [Free/Freemium/Premium - include pricing]
- WordPress.org Link: [URL]
- Website: [URL]
REQUIREMENTS:
- Engaging headline with the main benefit
- Hook that resonates with the target audience's pain points
- Story of why I built this plugin (make it relatable)
- 3-5 key features with benefits (not just features)
- Screenshots or visual placeholders marked [Screenshot: description]
- How to get started (3-5 simple steps)
- Special launch offer or incentive (if applicable)
- Clear call-to-action
- SEO-optimized with relevant keywords
- 800-1200 words
- Conversational, authentic tone
- Include social proof if available (beta tester feedback, early adopter testimonials)
STYLE:
- Conversational and approachable
- Focus on benefits over features
- Use storytelling
- Include specific examples
- Create FOMO (fear of missing out) without being pushy
Please format with H2 and H3 headers, bullet points, and clear sections.
Create a comprehensive tutorial blog post for my WordPress plugin:
PLUGIN: [Plugin Name]
TUTORIAL TOPIC: [Specific feature or use case]
TARGET AUDIENCE: [Skill level: Beginner/Intermediate/Advanced]
CONTEXT:
- What this feature does: [Description]
- Why users need it: [Problem it solves]
- Prerequisites: [What users need before starting]
CREATE:
1. SEO-optimized title (include target keyword: [keyword])
2. Meta description (155 characters)
3. Introduction explaining the problem and solution
4. Step-by-step tutorial with:
- Clear numbered steps
- Explanation for each step
- Screenshot placeholders [Screenshot: description]
- Code snippets if applicable (with explanations)
- Tips and warnings where relevant
5. Troubleshooting section (common issues)
6. Pro tips section (advanced usage)
7. Conclusion with next steps
8. Call-to-action
LENGTH: 1000-1500 words
TONE: Helpful instructor, patient and clear
FORMAT: Easy to scan with headers, bullets, and numbered lists
Include internal linking opportunities and related tutorial suggestions.
Write a compelling case study blog post about a user's success with my plugin:
PLUGIN: [Plugin Name]
USER/COMPANY: [Name and brief description]
INDUSTRY: [Their industry/niche]
SUCCESS METRICS:
- Specific results achieved: [List quantifiable results]
- Time period: [How long it took]
- Key improvements: [What changed]
STORY ELEMENTS:
- Their challenge/problem before using plugin: [Description]
- Why they chose my plugin: [Reasons]
- Implementation process: [How they set it up]
- Unexpected benefits: [Any surprises]
- User quote: [If available] or [create realistic testimonial based on results]
CREATE:
1. Compelling headline focusing on the result
2. Executive summary (2-3 sentences)
3. Background section (the company/user and their challenge)
4. The problem in detail (paint the picture)
5. Why they chose our plugin (decision process)
6. Implementation story
7. Results with specific metrics
8. Key takeaways (3-5 bullet points)
9. User testimonial quote box
10. Call-to-action for similar users
LENGTH: 1200-1800 words
TONE: Professional but approachable, data-driven storytelling
STYLE: Before/After framework, hero's journey structure
Include visual placeholders for: [Before/After comparison, Results dashboard, User photo/logo]
Create an honest, SEO-optimized comparison blog post:
TITLE: "[Your Plugin] vs [Competitor] vs [Competitor] - Honest Comparison 2025"
YOUR PLUGIN: [Name]
COMPETITORS: [List 2-3 main alternatives]
TARGET KEYWORD: [Primary SEO keyword]
COMPARISON CRITERIA:
- Features and functionality
- Ease of use
- Performance impact
- Pricing
- Support quality
- Integration options
- Target audience fit
- Pros and cons for each
REQUIREMENTS:
1. Unbiased introduction (acknowledge all are good options)
2. Feature comparison table (markdown format)
3. Detailed breakdown of each plugin:
- Overview
- Best for (ideal use case)
- Key features
- Pricing
- Pros (3-5)
- Cons (2-3, be honest about your plugin too)
4. Head-to-head comparison by criteria
5. "Which should you choose?" decision framework
6. Migration guide from competitors (brief)
7. FAQ section
8. Conclusion with recommendations for different user types
LENGTH: 2000-2500 words
TONE: Honest, helpful, unbiased (builds trust)
STYLE: Data-driven, factual, fair
IMPORTANT: Be genuinely fair. Acknowledge where competitors excel. This builds credibility.
Write an SEO-focused "how-to" blog post that naturally features my plugin:
TARGET KEYWORD: [Primary keyword - e.g., "how to create a contact form in WordPress"]
SEARCH INTENT: [Informational/Tutorial]
PLUGIN: [Your Plugin Name]
PLUGIN RELEVANCE: [How it helps achieve the goal]
CREATE:
1. SEO-optimized title with target keyword
2. Meta description (155 chars, include keyword)
3. Introduction:
- What the reader will learn
- Why it matters
- Time/skill required
4. Method 1: Manual approach (without plugin)
- Steps
- Pros and cons
5. Method 2: Using [Your Plugin] (easier way)
- Why this method is better
- Step-by-step tutorial
- Screenshots placeholders
6. Best practices
7. Common mistakes to avoid
8. FAQ section (include "People Also Ask" questions)
9. Conclusion
10. Related resources
LENGTH: 1500-2000 words
TONE: Educational, authoritative, helpful
SEO: Include LSI keywords, proper header hierarchy, internal links
IMPORTANT: Provide genuine value. Plugin mention should be natural, not forced. Give the manual method first to build trust.
Create an engaging listicle blog post that features my plugin among other solutions:
TITLE: "[Number] Best Ways to [Achieve Goal] in WordPress [Year]"
EXAMPLE: "10 Best Ways to Speed Up Your WordPress Site in 2025"
YOUR PLUGIN: [Name]
WHERE IT APPEARS: [Position in list - usually 3-7 for credibility]
GOAL/BENEFIT: [What users are trying to achieve]
LIST ITEMS:
- [Method 1]
- [Method 2]
- [Your Plugin - Method X]
- [Method Y]
- [Continue...]
FOR EACH ITEM INCLUDE:
- Catchy subheader
- What it is/does
- Why it works
- How to implement (brief)
- Pros and cons
- Best for (user type)
FOR YOUR PLUGIN SPECIFICALLY:
- More detailed explanation
- Specific features
- Setup instructions
- Results users can expect
- Link to full tutorial
OVERALL POST NEEDS:
1. Compelling introduction
2. Quick summary box (all 10 items listed)
3. Detailed breakdown of each
4. Comparison table
5. FAQ section
6. Conclusion with action steps
LENGTH: 2000-3000 words
TONE: Enthusiastic, helpful, trustworthy
FORMAT: Skimmable with visuals, tables, and clear sections
Make it the most comprehensive resource on this topic.
Write a script for a 2-3 minute product demo video for my WordPress plugin:
PLUGIN: [Name]
MAIN BENEFIT: [Primary value proposition]
TARGET AUDIENCE: [Who this is for]
KEY FEATURES TO DEMO: [List 3-5 features]
SCRIPT STRUCTURE:
1. HOOK (First 5 seconds):
- Attention-grabbing opening
- State the problem
- Create curiosity
2. INTRODUCTION (10-15 seconds):
- Introduce the plugin
- One-sentence value proposition
3. PROBLEM (20-30 seconds):
- Paint the picture of the pain point
- Make it relatable
- Show the "before" scenario
4. SOLUTION (90-120 seconds):
- Demonstrate the plugin in action
- Show each key feature
- Highlight ease of use
- Emphasize benefits at each step
- Show the "after" scenario
5. SOCIAL PROOF (10-15 seconds):
- User testimonial or statistics
- Trust indicators
6. CALL-TO-ACTION (10-15 seconds):
- Clear next step
- Where to get it
- Special offer if applicable
REQUIREMENTS:
- Include [ON SCREEN TEXT] suggestions
- Mark [SHOW THIS] for visual cues
- Keep language conversational
- Include timing markers
- Suggest background music mood
- Note voice tone (energetic/calm/professional)
- Add [PAUSE] markers for pacing
FORMAT: Two-column script (Audio/Visual)
TONE: [Energetic/Professional/Casual - choose one]
Create a detailed tutorial video script for YouTube:
VIDEO TITLE: [SEO-optimized title]
TOPIC: [Specific feature or use case]
PLUGIN: [Your Plugin Name]
TARGET LENGTH: 10-15 minutes
AUDIENCE: [Skill level]
SCRIPT SECTIONS:
1. INTRO (30 seconds):
- Channel greeting
- What viewers will learn
- Why it matters
- Encourage like/subscribe
2. OVERVIEW (1 minute):
- Context for this tutorial
- Prerequisites
- Final result preview
3. STEP-BY-STEP TUTORIAL (8-12 minutes):
- Clear sections for each major step
- Explanation for WHY not just HOW
- Common mistakes to avoid
- Pro tips throughout
4. ADVANCED TIPS (1-2 minutes):
- Power user techniques
- Customization options
- Performance tips
5. CONCLUSION (30 seconds):
- Recap key points
- Next video tease
- Call-to-action (links in description)
INCLUDE:
- Timestamp markers for YouTube chapters
- [ON SCREEN TEXT] suggestions
- [SHOW CURSOR: doing X] for screen recording
- Suggested B-roll or cutaway moments
- Points to emphasize or repeat
- Interactive elements (polls, cards)
DESCRIPTION SECTION:
- Write compelling video description
- Include timestamps
- Links to resources
- Relevant hashtags
- Pin comment suggestion
TONE: Friendly instructor, patient, encouraging
Create scripts for 5 short-form videos (60 seconds each) for TikTok, Instagram Reels, and YouTube Shorts:
PLUGIN: [Name]
THEME: [Quick tips / Before & After / Problem-Solution / Feature highlight]
FOR EACH VIDEO, CREATE:
1. HOOK (3 seconds):
- Scroll-stopping opening line
- Visual cue [SHOW THIS]
2. CONTENT (45 seconds):
- One clear tip or demonstration
- Quick, fast-paced delivery
- [ON SCREEN TEXT] at key moments
3. PAYOFF (7 seconds):
- Result or punchline
- Clear benefit shown
4. CTA (5 seconds):
- Where to learn more
- Follow for more tips
VIDEO IDEAS:
Video 1: [Topic idea]
Video 2: [Topic idea]
Video 3: [Topic idea]
Video 4: [Topic idea]
Video 5: [Topic idea]
FOR EACH INCLUDE:
- Caption text for the post
- 5-10 relevant hashtags
- Suggested trending audio (if applicable)
- Visual style notes
- Text overlay suggestions
STYLE: Fast-paced, energetic, value-packed
Write a compelling 3-5 minute video sales letter script for the premium version:
PLUGIN: [Name]
OFFER: [Premium version details]
PRICE: [Cost]
GUARANTEE: [Refund policy]
TARGET AUDIENCE:
- Pain points: [List]
- Goals: [What they want to achieve]
- Objections: [Common hesitations]
SCRIPT STRUCTURE:
1. PATTERN INTERRUPT (5-10 seconds):
- Bold statement or question
- Creates curiosity
2. IDENTIFY THE PROBLEM (30-45 seconds):
- Agitate the pain
- Make it relatable
- "You've probably tried..."
3. INTRODUCE THE SOLUTION (20 seconds):
- Present the plugin
- Position as THE answer
4. DEMONSTRATE THE TRANSFORMATION (90-120 seconds):
- Show it in action
- Feature-benefit-outcome format
- Before and after scenarios
- Real user results
5. HANDLE OBJECTIONS (30-45 seconds):
- Address common concerns
- Provide reassurance
- Show proof
6. STACK THE VALUE (20-30 seconds):
- List everything they get
- Bonuses
- Support
7. SCARCITY/URGENCY (15 seconds):
- Limited time offer
- Bonus deadline
- Price increase notice
8. STRONG CTA (20-30 seconds):
- Clear action to take
- Risk reversal (guarantee)
- Final push
INCLUDE:
- Suggested visuals for each section
- On-screen text emphasis points
- Voice tone notes (urgent/calm/excited)
- Background music mood changes
TONE: Persuasive but not pushy, helpful problem-solver
Create a complete 7-day social media launch campaign:
PLUGIN: [Name]
LAUNCH DATE: [Date]
PLATFORMS: Twitter, Facebook, LinkedIn, Instagram
GOAL: [Installs / Awareness / Email signups]
FOR EACH DAY, CREATE:
DAY 1 - ANNOUNCEMENT:
- Platform-specific posts (4 versions)
- Announcement graphics [describe what to show]
- Hashtag strategy
- Posting time recommendations
DAY 2 - PROBLEM FOCUS:
- Posts highlighting the pain point
- User story or scenario
- Engagement question
DAY 3 - SOLUTION REVEAL:
- Feature demonstrations
- Benefits focus
- Video/GIF ideas
DAY 4 - SOCIAL PROOF:
- Testimonials
- User count
- Reviews highlight
DAY 5 - BEHIND THE SCENES:
- Development story
- Team intro
- Why we built this
DAY 6 - TUTORIAL PREVIEW:
- Quick how-to
- Tips and tricks
- Drive to full tutorial
DAY 7 - FINAL PUSH:
- Last call to join
- Recap benefits
- Strong CTA
FOR EACH POST INCLUDE:
- Post copy (optimized for character limits)
- Hashtags (relevant and trending)
- Image/video description
- Best posting time
- Engagement strategy (reply to comments with...)
ADDITIONAL:
- Story sequences for Instagram/Facebook
- Twitter thread for announcement
- LinkedIn article hook
- Community posting strategy
Create a content calendar in table format.
Create 30 evergreen social media posts for ongoing promotion:
PLUGIN: [Name]
MIX OF CONTENT:
- 10 Educational tips
- 8 Feature highlights
- 5 User benefits
- 4 Social proof posts
- 3 Behind-the-scenes
FOR EACH POST CREATE:
1. Post copy (platform-specific versions)
2. Suggested visual (describe)
3. Hashtags (5-10)
4. Best platform for this post
5. Optimal posting time/day
POST TYPES TO INCLUDE:
- Question posts (engagement)
- Fill-in-the-blank posts
- Before/After scenarios
- Did you know? (facts)
- Quick tips
- Common mistakes
- User spotlights
- Feature spotlights
- Tutorial previews
- Myth-busting
- Poll/survey posts
- Milestone celebrations
TONE: Mix of educational, entertaining, and promotional (80/20 rule)
FORMAT: Spreadsheet-style with columns: Post #, Copy, Platform, Visual, Hashtags, Type, Timing
Make posts that can be reshared/recycled monthly with minor variations.
Create an engaging social media content series designed to build community:
PLUGIN: [Name]
SERIES THEME: [e.g., "WordPress Wednesday Tips", "Feature Friday", "Tutorial Tuesday"]
DURATION: 4 weeks
FREQUENCY: [Daily/3x week/Weekly]
WEEK 1 THEME: [Topic]
- Post 1: [Day] - [Type]
- Post 2: [Day] - [Type]
- Post 3: [Day] - [Type]
[Repeat for Weeks 2-4]
FOR EACH POST:
- Engaging copy with question or call to interaction
- Visual concept
- Engagement hook (tag a friend, share your experience, vote in poll)
- Conversation starters for comments
- Related content to link
INTERACTIVE ELEMENTS:
- Polls (create 5 poll questions)
- Fill-in-the-blank posts (create 3)
- Caption contest (create 2)
- User spotlight requests
- Tip sharing threads
HASHTAG STRATEGY:
- Branded hashtag: #[YourPluginName]
- Campaign hashtag: #[SeriesName]
- Community hashtags: [List]
ENGAGEMENT PLAN:
- How to respond to comments
- Question prompts for conversation
- User-generated content reshare strategy
GOAL: Build active, engaged community, not just promote product
Create a 10-slide Instagram Story sequence about my plugin:
PLUGIN: [Name]
STORY GOAL: [Drive installs / Build awareness / Educate]
TARGET AUDIENCE: [Description]
SLIDE-BY-SLIDE BREAKDOWN:
SLIDE 1 - HOOK:
- Text overlay: [Bold statement or question]
- Visual: [Description]
- Interactive: [Poll/Question box]
SLIDE 2-3 - PROBLEM:
- Show the pain point
- Make it relatable
- Text ideas for overlay
SLIDE 4-7 - SOLUTION/DEMO:
- Feature demonstrations
- Quick tips
- Screen recordings with annotations
SLIDE 8 - SOCIAL PROOF:
- Testimonial
- Stats
- User count
SLIDE 9 - CTA:
- Swipe up link (if available) or "Link in bio"
- Clear action
SLIDE 10 - ENGAGEMENT:
- Question box or poll
- "DM me if..."
- Continue conversation
FOR EACH SLIDE:
- Text overlay copy (short, punchy)
- Visual description
- Interactive element (poll, question, quiz)
- GIF suggestions
- Music mood
- Transition type
STYLE: [Fun/Professional/Casual]
BRAND COLORS: [If specified]
Include variations for Facebook Stories and YouTube Community posts.
Create a LinkedIn content strategy positioning me as a WordPress expert:
PLUGIN: [Name]
MY ROLE: [Developer/Entrepreneur/Expert]
TARGET AUDIENCE: [Agencies/Enterprises/Developers]
CREATE 10 LINKEDIN POSTS:
POST TYPES MIX:
- 3 Industry insights
- 2 Personal story/journey posts
- 2 Data-driven analysis
- 2 Controversy/hot takes (respectful)
- 1 Plugin announcement
FOR EACH POST:
1. HOOK (first line - critical for "see more"):
- Attention-grabbing opening
2. BODY (1500-2000 characters):
- Value-driven content
- Personal insights
- Data or examples
- Storytelling elements
3. CTA:
- Engage with question
- Share experiences
- Download resource
- Visit link
4. HASHTAGS (3-5 relevant):
- Industry hashtags
- Niche hashtags
TOPICS TO COVER:
- WordPress industry trends
- Development best practices
- Business lessons learned
- Behind-the-scenes of building plugin
- User success stories
- Technical deep dives
- Community contributions
POSTING STRATEGY:
- Best days/times
- Engagement tactics
- Comment response templates
- Connection outreach message
TONE: Professional, authoritative, but approachable and authentic
GOAL: Build credibility and trust, plugin promotion is secondary
Create a 5-email welcome sequence for new plugin users:
PLUGIN: [Name]
GOAL: [Onboard successfully / Drive engagement / Convert to premium]
SEND SCHEDULE: Day 0, Day 2, Day 5, Day 8, Day 14
EMAIL 1 - WELCOME & FIRST WIN (Day 0):
Subject Line: [3 options]
Preview Text: [Hook]
Email Content:
- Welcome message
- What to expect from emails
- Quick start guide (3 steps to first result)
- First win tutorial
- Support resources
- Personal touch (from founder)
CTA: [Complete setup / Watch video / Join community]
EMAIL 2 - FEATURE EDUCATION (Day 2):
Subject Line: [3 options]
Preview Text: [Hook]
Email Content:
- Check on progress
- Introduce key feature #1
- Benefits and use case
- Step-by-step tutorial
- Video embed or link
- Pro tip
CTA: [Try this feature / Reply with question]
EMAIL 3 - SUCCESS STORY (Day 5):
Subject Line: [3 options]
Preview Text: [Hook]
Email Content:
- User success story
- Results achieved
- How they did it
- Key takeaways
- "You can achieve this too"
- Related resources
CTA: [Share your success / Explore advanced features]
EMAIL 4 - ADVANCED TIPS (Day 8):
Subject Line: [3 options]
Preview Text: [Hook]
Email Content:
- "Now that you're comfortable..."
- 3-5 advanced tips
- Shortcuts and power user moves
- Common mistakes to avoid
- Resource roundup
CTA: [Watch advanced tutorial / Join webinar]
EMAIL 5 - PREMIUM OFFER OR ENGAGEMENT (Day 14):
Subject Line: [3 options]
Preview Text: [Hook]
Email Content:
- Recap of journey so far
- Achievements unlocked
- Premium features intro (if applicable)
- Special offer for welcome series
- Testimonials
- FAQ
CTA: [Upgrade now / Share feedback / Join community]
REQUIREMENTS:
- Personalization tokens: [firstname], [plugin-installed-date]
- Mobile-optimized structure
- Alt text for images
- Plain text versions
- Unsubscribe language
TONE: Friendly, supportive, encouraging success
Create a 3-email re-engagement campaign for inactive users:
PLUGIN: [Name]
TARGET: Users who installed but haven't been active in 30+ days
GOAL: Reactivate and show value
EMAIL 1 - WE MISS YOU (Day 1):
Subject Line: [5 options including personalized versions]
Preview Text: [Curiosity-driven]
Content:
- Acknowledge absence (non-judgmental)
- We've made improvements
- New features since they left
- Quick win opportunity
- Easy comeback
CTA: [What stopped you? (survey) / See what's new / Quick start guide]
EMAIL 2 - VALUE REMINDER (Day 4 if no engagement):
Subject Line: [5 options]
Preview Text: [Benefit-focused]
Content:
- Remind of the problem plugin solves
- Success stories from active users
- Stats and results
- What they're missing
- Simple reactivation steps
- Support offer
CTA: [Give it another try / Watch 2-min video / Book 1-on-1 help]
EMAIL 3 - FINAL OFFER (Day 7 if no engagement):
Subject Line: [5 options with urgency]
Preview Text: [FOMO-inducing]
Content:
- Last attempt (respectful)
- Exclusive offer just for returning users
- Premium discount or extended trial
- Time limit (7 days)
- Easy cancellation if not for them
- Feedback request if they choose to leave
CTA: [Claim offer / Take survey (incentive) / Unsubscribe with feedback]
INCLUDE:
- Segmentation strategy (30-day, 60-day, 90-day inactive)
- Win-back offer details
- Survey questions
- Sunset policy (when to stop emailing)
TONE: Understanding, not guilt-tripping; value-focused
Write a product launch email to my existing email list:
PLUGIN: [Name]
LIST: [Subscribers who opted in for WordPress tips/previous plugin users]
LAUNCH OFFER: [Special pricing/bonuses for subscribers]
EMAIL STRUCTURE:
SUBJECT LINE:
- 5 options (test A/B)
- Mix of curiosity, benefit, and urgency
PREVIEW TEXT:
- 3 options
- Complements subject line
EMAIL BODY:
1. PERSONAL INTRO (2-3 sentences):
- "You're on this list because..."
- "I have something special..."
2. THE PROBLEM (1 paragraph):
- Paint the picture
- Make it relatable
- Emotional connection
3. THE SOLUTION (2-3 paragraphs):
- Introduce the plugin
- Why it's different
- What it does
- Quick origin story
4. KEY BENEFITS (Bullet points):
- 5-7 main benefits
- Results-focused, not features
5. SOCIAL PROOF (1 paragraph):
- Beta tester results
- Early user testimonials
- Numbers/stats
6. SPECIAL OFFER (1 paragraph):
- Exclusive to email subscribers
- Pricing/bonus
- Time limit
- Clear value
7. GUARANTEE/RISK REVERSAL:
- Money-back guarantee
- Support promise
8. STRONG CTA (Multiple throughout):
- Primary CTA button
- Secondary text link
- Clear action
9. PS SECTION:
- Restate main benefit
- Additional urgency
- Alternative CTA
FORMAT:
- Mobile-responsive design
- Visual breaks
- Scannable
- Clear hierarchy
- Screenshots or GIFs
TONE: Excited but not hype-y; authentic enthusiasm
LENGTH: 400-600 words (long enough to persuade, short enough to read)
Create a template for an ongoing value-driven newsletter featuring my plugin:
NEWSLETTER NAME: [Name]
FREQUENCY: [Weekly/Bi-weekly/Monthly]
AUDIENCE: [WordPress users interested in [topic]]
NEWSLETTER STRUCTURE:
HEADER:
- Newsletter name/logo
- Issue number and date
- Personal greeting
MAIN CONTENT SECTIONS:
1. PERSONAL NOTE (150 words):
- What I've been working on
- Lesson learned
- Industry observation
- Relatable story
2. FEATURE TIP/TUTORIAL (200-300 words):
- One actionable WordPress tip
- Could feature plugin but not always
- Step-by-step if applicable
- Link to full tutorial
3. CURATED CONTENT (3-5 links):
- WordPress news
- Helpful resources
- Community highlights
- No fluff - only value
4. PLUGIN UPDATE/FEATURE (150-200 words):
- New feature announcement OR
- Deep dive into existing feature OR
- User success story
- Soft promotion, value-first
5. COMMUNITY SPOTLIGHT (100-150 words):
- User of the week
- Success story
- Q&A snippet
- Builds community
FOOTER:
- Social links
- Manage preferences
- Unsubscribe
- Personal email for replies
SUBJECT LINE FORMULA:
Create 5 templates:
1. Curiosity-based: [Interesting observation] + [number/tip]
2. Benefit-focused: How to [achieve result] in [timeframe]
3. News-based: [Plugin Name] [Version] + [what's new]
4. Personal: [Lesson learned] + [application]
5. Question: [Thoughtful question about their challenge]
TONE: Helpful friend, not corporate; personal and valuable
GOAL: Build relationship and trust, plugin promotion is natural byproduct
Create an abandoned signup email sequence for users who started but didn't complete plugin installation:
TRIGGER: User visited WordPress.org plugin page or clicked install but didn't complete
TIMING: 2 hours, 1 day, 3 days
EMAIL 1 - GENTLE REMINDER (2 hours):
Subject: [5 options - curious, not pushy]
Examples:
- "Did something go wrong?"
- "Quick question about [Plugin Name]"
- "Still interested in [benefit]?"
Content:
- Noticed they started but didn't finish
- Ask if they need help
- Quick installation guide (3 steps)
- Video tutorial link
- Support offer
- "No pressure" tone
CTA: [Complete installation / Get help / Watch video]
EMAIL 2 - VALUE REINFORCEMENT (1 day):
Subject: [5 options - benefit focused]
Content:
- Remind of the benefit they were seeking
- What they're missing out on
- Quick success story (1-2 min read)
- Address common concerns:
* "Is it safe?" - Security info
* "Is it hard?" - Ease of use
* "Will it slow my site?" - Performance info
- Simplified setup process
- FAQ section
CTA: [Try again / See demo / Ask a question]
EMAIL 3 - FINAL NUDGE (3 days):
Subject: [5 options - FOMO or alternative solution]
Content:
- Last check-in
- Special offer or bonus for completing
- Alternative: "If [Plugin Name] isn't right for you, here are other solutions" (shows you care about their success, not just the install)
- Request feedback on what stopped them
- Time-limited offer (if applicable)
CTA: [Claim offer / Share feedback / Explore alternatives]
SPLIT TEST:
- Version A: Help-focused
- Version B: Benefit-focused
- Version C: Social proof-focused
Track: Open rates, click rates, installation completion rates
TONE: Helpful, non-pushy, understanding
Write a compelling podcast pitch email:
MY DETAILS:
- Name: [Your Name]
- Plugin: [Plugin Name]
- Expertise: [Your areas of expertise]
- Background: [Brief relevant background]
PODCAST:
- Name: [Podcast Name]
- Host: [Host Name]
- Typical Episode Focus: [Their content theme]
- Episode I Loved: [Specific episode] - Why: [Reason]
- Audience: [Their listener demographic]
PITCH ANGLES (choose most relevant):
- [ ] Origin story (why I built the plugin)
- [ ] WordPress development insights
- [ ] Business/entrepreneurship lessons
- [ ] Industry trend analysis
- [ ] Technical deep dive
- [ ] Community building
- [ ] Marketing strategies that worked
CREATE:
EMAIL STRUCTURE:
SUBJECT LINE:
- 3 options
- Personalized
- Intriguing but clear
EMAIL BODY:
1. PERSONALIZED OPENING (2-3 sentences):
- Genuine compliment about their show
- Reference specific episode
- Why I'm a listener
2. CREDIBILITY (2-3 sentences):
- Brief intro
- Relevant accomplishments
- Why I'm qualified to speak on this topic
3. VALUE PROPOSITION (1 paragraph):
- What I can offer their audience
- Unique insights or perspective
- Not just plugin promotion
4. TOPIC IDEAS (3-5 bullet points):
- Specific episode angle ideas
- How it fits their format
- Value to their listeners
5. SOCIAL PROOF (1-2 sentences):
- Podcast appearances (if any)
- Audience reach
- Testimonials (if applicable)
6. EASY YES (2 sentences):
- Flexible with schedule
- Can provide prep materials
- No sales pitch, just value
7. SOFT CTA:
- Open question
- Easy reply
PS: [One more compelling detail or unique angle]
TONE: Professional but warm; fan first, guest second
LENGTH: 200-300 words (respect their time)
FOLLOW-UP STRATEGY:
- When to follow up: [7-14 days]
- Follow-up message: [Brief, value-add]
Include: Media kit elements (bio, topics, past appearances, audience reach)
Create a newsletter sponsorship proposal:
MY PLUGIN:
- Name: [Plugin Name]
- Description: [One-line pitch]
- Target Audience: [Who it's for]
- Budget: [Range]
TARGET NEWSLETTER:
- Name: [Newsletter Name]
- Subscribers: [Estimated count if known]
- Niche: [Their focus area]
- Subscriber Profile: [Their audience]
CREATE PROPOSAL:
EMAIL SUBJECT:
"Sponsorship Inquiry for [Newsletter Name]"
EMAIL BODY:
1. INTRODUCTION (2-3 sentences):
- How I found their newsletter
- Why I'm a reader
- Audience alignment
2. ABOUT THE PLUGIN (1 paragraph):
- What it does
- Who it helps
- Why their audience would care
3. SPONSORSHIP INTEREST (1 paragraph):
- What type of sponsorship interested in:
* Dedicated email
* Sponsored section
* Banner placement
* Multiple issues
- Why this is a good fit
4. QUESTIONS:
- Availability for [month/date]
- Media kit or rate card
- Subscriber demographics
- Typical performance metrics
- Creative requirements
5. FLEXIBILITY:
- Open to their recommendations
- Various budget options
- Content collaboration
6. NEXT STEPS:
- Ask for media kit
- Request call if appropriate
- Provide contact info
INCLUDE SEPARATELY:
ONE-PAGER ABOUT PLUGIN:
- Logo
- One-line description
- Key benefits (3-5 bullets)
- Target audience
- Website/WordPress.org link
- Contact info
- Social proof (user count, ratings)
PROPOSED AD COPY (3 versions):
- Version A: Problem/Solution (75-100 words)
- Version B: Feature-focused (75-100 words)
- Version C: Testimonial-based (75-100 words)
TONE: Professional, respect for their audience, collaborative
Write authentic, value-first posts for WordPress communities:
PLUGIN: [Name]
COMMUNITY: [Specific forum/group name]
COMMUNITY RULES: [Any known promotion policies]
CREATE 5 DIFFERENT POST TYPES:
POST 1 - HELPFUL RESPONSE (Indirect Promotion):
SCENARIO: Someone asks about [related problem]
YOUR RESPONSE:
- Answer their question thoroughly
- Provide multiple solutions
- Mention plugin as ONE option (not the only)
- Give value even if they don't use plugin
POST 2 - ASKING FOR FEEDBACK:
TOPIC: Seeking community input on new feature
CONTENT:
- Humble introduction
- What you're building and why
- Specific feedback request
- Offer early access for feedback
- Genuinely want input
POST 3 - SHARING A RESOURCE:
TOPIC: [Relevant tutorial/guide you created]
CONTENT:
- Context for why you created it
- What problem it solves
- Link to resource
- Mention plugin naturally if relevant
- Ask for feedback/additions
POST 4 - DISCUSSION STARTER:
TOPIC: [Industry trend or debate]
CONTENT:
- Thoughtful perspective
- Your experience (mentions plugin work naturally)
- Ask for others' opinions
- Build conversation
- No direct promotion
POST 5 - LAUNCH ANNOUNCEMENT (When Appropriate):
CONTEXT: Community allows launch posts
CONTENT:
- Brief intro about yourself
- Problem you set out to solve
- What you built
- Why this community would care
- Ask for feedback
- Offer to answer questions
- Humble and grateful tone
FOR EACH POST:
- Opening line (hook)
- Body (valuable content)
- Closing (engagement question)
- Timing suggestion
- Engagement strategy (how to respond to comments)
RULES TO FOLLOW:
- Give 10x value before any ask
- Be genuinely helpful
- Follow community guidelines strictly
- Build relationships, not just promote
- Respond to all replies
- Never spam or cross-post identical content
TONE: Helpful community member, not salesperson
Create an influencer collaboration proposal:
MY PLUGIN:
- Name: [Plugin Name]
- Value Proposition: [One-liner]
- Target Audience: [Demographics]
INFLUENCER:
- Name: [Influencer Name]
- Platform: [YouTube/Instagram/Twitter]
- Followers: [Count]
- Niche: [Their content focus]
- Why They're a Good Fit: [Audience alignment]
RESEARCH NOTES:
- Recent content I loved: [Specific examples]
- Their audience challenges: [What problems they discuss]
- Their style: [Content approach]
CREATE PITCH:
EMAIL SUBJECT:
- 3 options (personalized, specific, intriguing)
EMAIL BODY:
1. PERSONALIZED OPENING (3-4 sentences):
- Reference specific content
- Genuine compliment
- Audience observation
- Connection point
2. WHO I AM (2 sentences):
- Brief, relevant intro
- Credibility
3. WHY I'M REACHING OUT (1 paragraph):
- Audience alignment
- Value for their followers
- Not just a transaction
4. COLLABORATION IDEAS (Pick 2-3):
- [ ] Sponsored video/post
- [ ] Affiliate partnership (% commission)
- [ ] Free premium licenses for giveaway
- [ ] Co-created content
- [ ] Interview/podcast appearance
- [ ] Bundle deal with their products
- [ ] Ambassador program
- [ ] Custom feature development for their workflow
5. WHAT'S IN IT FOR THEM:
- Financial (if applicable)
- Value to their audience
- Creative freedom
- Low effort, high value
6. EASY YES:
- Flexible on format
- No obligation to review
- Happy to provide free access first
- They have final approval
7. NEXT STEP:
- Simple question
- Easy reply
- Offer to send more info
PS: [One compelling detail or alternative idea]
FOLLOW-UP PACKAGE (if they say yes):
- Plugin overview one-pager
- Key talking points
- Demo account/license
- Assets (logos, screenshots)
- Suggested content angles
- FAQs about plugin
- Affiliate link or discount code
COMPENSATION OPTIONS:
- Flat fee: [Range]
- Affiliate: [Percentage] commission
- Hybrid: [Smaller fee + commission]
- Trade: [Free premium access + features for their audience]
TONE: Collaborative partner, not transactional client
APPROACH: Their audience first, plugin promotion second
Write a WordPress meetup/WordCamp presentation proposal:
PRESENTATION DETAILS:
- Title: [Working Title]
- Format: [Talk/Workshop/Lightning Talk]
- Duration: [20/30/45 minutes]
- Skill Level: [Beginner/Intermediate/Advanced/All Levels]
MY BACKGROUND:
- Name: [Your Name]
- Experience: [Years in WordPress]
- Plugin: [Name and what it does]
- Expertise: [Relevant skills]
CREATE PROPOSAL:
TALK TITLE (3 options):
1. [Catchy, benefit-focused]
2. [Problem/solution format]
3. [How-to format]
TALK DESCRIPTION (150-200 words):
- Hook (why this matters)
- What attendees will learn
- Key takeaways (3-5 bullets)
- Who should attend
- What makes this unique/valuable
LEARNING OBJECTIVES:
By the end of this session, attendees will be able to:
1. [Specific, actionable outcome]
2. [Specific, actionable outcome]
3. [Specific, actionable outcome]
OUTLINE:
- Introduction (X minutes)
* Hook
* Problem context
* Personal story/credibility
- Main Content (X minutes)
* Section 1: [Topic]
* Section 2: [Topic]
* Section 3: [Topic]
* Live demo or case study
- Conclusion (X minutes)
* Key takeaways
* Resources
* Q&A
VALUE BEYOND PLUGIN:
[Explain how 80% of content is valuable regardless of whether they use your plugin]
INTERACTIVE ELEMENTS:
- [ ] Live coding/demo
- [ ] Audience participation
- [ ] Hands-on exercise
- [ ] Q&A throughout
- [ ] Resource handout
SPEAKER BIO (100 words):
[Professional but personable bio including:
- Background
- Current role
- WordPress involvement
- Relevant achievements
- Personal touch]
TARGET AUDIENCE:
[Who will get the most from this talk]
EQUIPMENT NEEDS:
- Projector/screen
- Audio
- Internet (if demo required)
- Other: [Specify]
WHY I'M QUALIFIED:
- Relevant experience
- Unique perspective
- Teaching ability
- Community involvement
PREVIOUS SPEAKING:
[If applicable, list past talks]
TONE: Educational and community-focused, not promotional
PITCH: Value to attendees first, speaker/plugin credibility second
Write a professional press release for my plugin launch:
PLUGIN DETAILS:
- Name: [Plugin Name]
- Tagline: [One-liner]
- Launch Date: [Date]
- Availability: [WordPress.org / Premium / Both]
- Pricing: [Free / $XX / Freemium]
COMPANY/DEVELOPER:
- Name: [Your Name or Company]
- Location: [City, State/Country]
- Website: [URL]
KEY DETAILS:
- Main Problem Solved: [Description]
- Target Audience: [Who it's for]
- Key Features: [3-5 main features]
- Unique Differentiator: [What makes it special]
- Stats: [Development time, beta testers, etc.]
NEWS ANGLE:
[Why this is newsworthy now - new approach, solves unsolved problem, significant milestone, etc.]
CREATE PRESS RELEASE:
FORMAT:
FOR IMMEDIATE RELEASE
[Attention-Grabbing Headline] [Subheadline with key benefit]
[CITY, STATE] – [DATE] –
[Opening paragraph - who, what, when, where, why - most important info first]
[Second paragraph - problem and need in market]
[Third paragraph - solution and key features]
[Quote from founder/developer about vision and impact]
[Fourth paragraph - how it works, user experience]
[Fifth paragraph - availability, pricing, how to get it]
[Quote from beta user or early adopter]
[Sixth paragraph - company background, future plans]
[Boilerplate about company/developer]
Contact: [Name] [Title] [Email] [Phone]
REQUIREMENTS:
- Headline: 10-15 words, newsworthy
- Length: 400-600 words
- Quotes: 2-3 (attributed)
- Third-person perspective
- Factual, not hyperbolic
- Include relevant keywords
- Boilerplate: 50-75 words about company/you
- Contact info
DISTRIBUTION LIST SUGGESTIONS:
- WordPress-specific: [WP Tavern, Post Status, etc.]
- Tech news: [TechCrunch, Product Hunt, etc.]
- Press release services: [PRWeb, PRNewswire, etc.]
TONE: Professional, newsworthy, factual
Write a personalized blogger outreach email:
PLUGIN: [Name]
BLOGGER:
- Name: [Blogger Name]
- Blog: [Blog Name]
- URL: [Blog URL]
- Focus: [Their content niche]
- Post I Loved: [Specific post] - Why: [Reason]
OUTREACH GOAL:
- [ ] Review my plugin
- [ ] Feature in roundup
- [ ] Tutorial/how-to post
- [ ] Interview
- [ ] Guest post opportunity
CREATE EMAIL:
SUBJECT LINE (3 options):
1. [Personalized, referencing their content]
2. [Value proposition for their audience]
3. [Collaboration idea]
EMAIL BODY:
1. PERSONAL OPENING (2-3 sentences):
- Reference specific post or content
- Genuine compliment
- Why I follow their blog
2. CONNECTION (2 sentences):
- How I found them
- Why reaching out
3. ABOUT PLUGIN (1 short paragraph):
- What it does
- Why their audience would care
- Not a hard sell
4. THE ASK (2-3 sentences):
- Specific, clear request
- Why it's a fit for their content
- What's in it for them/their audience
5. MAKE IT EASY (2-3 sentences):
- What you can provide:
* Premium access
* Demo environment
* Screenshots/media
* Interview availability
* Guest post draft (if relevant)
- No obligation
6. SOFT CLOSE:
- Respect for their time
- No pressure
- Keep following either way
OFFER OPTIONS:
- [ ] Affiliate commission: [%]
- [ ] Sponsored post: [$]
- [ ] Free premium license
- [ ] Guest post exchange
- [ ] Discount code for their readers
PS: [Something personal or additional value]
FOLLOW-UP:
- When: [10-14 days]
- Message: [Short, friendly check-in]
INCLUDE PITCH PACKAGE:
- One-pager about plugin
- High-res screenshots
- Demo video link
- Key features and benefits
- User testimonials
- Media/press page link
TONE: Respectful, personalized, collaborative
APPROACH: Their audience's needs first
Create comprehensive media kit content for my plugin:
PLUGIN: [Name]
CREATE SECTIONS:
1. ELEVATOR PITCH:
[2-3 sentences explaining plugin in simple terms]
2. BOILERPLATE (3 versions):
- Short (50 words):
- Medium (100 words):
- Long (200 words):
Each covering:
- What it is
- Who it's for
- Key benefits
- Differentiators
- Company/developer background
3. KEY FACTS & FIGURES:
- Launch date: [Date]
- Current version: [Version]
- Active installations: [Number]
- Rating: [Stars]
- Reviews: [Count]
- Free/Premium: [Model]
- Price: [If applicable]
- Updates: [Frequency]
- Support: [Availability]
- Integrations: [Major ones]
4. FOUNDER/DEVELOPER BIO:
[150-200 words about you/your company including:
- Background
- Why you built this
- Expertise
- Other accomplishments
- Personal touch]
5. HIGH-LEVEL FEATURES:
[5-7 key features with one-sentence descriptions]
6. PROBLEM & SOLUTION:
Problem: [What pain point exists]
Solution: [How plugin solves it]
Impact: [Results users achieve]
7. TARGET AUDIENCE:
Primary: [Main user type]
Secondary: [Other user types]
Use Cases: [3-5 specific scenarios]
8. TESTIMONIALS:
[3-5 strong user testimonials with attribution]
9. MEDIA COVERAGE:
[List of publications, podcasts, features if applicable]
10. AWARDS & RECOGNITION:
[Any awards, badges, rankings]
11. CONTACT INFORMATION:
Press Contact: [Name]
Email: [Email]
Phone: [Phone]
Press-only URL: [If available]
Response Time: [24 hours, etc.]
12. SOCIAL MEDIA:
- Twitter: [Handle and URL]
- Facebook: [URL]
- LinkedIn: [URL]
- YouTube: [URL]
- Instagram: [URL]
13. DOWNLOAD ASSETS:
Logos:
- Full color (PNG, SVG)
- White version (PNG, SVG)
- Black version (PNG, SVG)
- Icon only (various sizes)
Screenshots:
- Feature highlights (5-10 images)
- User interface (PNG, high-res)
- Before/After (if applicable)
Videos:
- Demo video (2-3 min)
- Tutorial videos (links)
- Testimonial videos (if available)
Other:
- Brand guidelines (if applicable)
- Color codes
- Typography
14. FREQUENTLY ASKED QUESTIONS:
[10-15 common questions journalists ask]
15. STORY ANGLES:
[5-7 different angles journalists could take]
16. INTERVIEW AVAILABILITY:
- Founder available for: [Types of interviews]
- Best formats: [Phone/Video/Written]
- Time zones: [Your availability]
17. RECENT NEWS:
- [Latest update]
- [Recent milestone]
- [Upcoming features]
FORMAT:
- Clean, professional design
- Downloadable one-pager PDF
- Web page version
- Asset download links
- Contact form
TONE: Professional, comprehensive, journalist-friendly
Create a comprehensive 90-day content marketing plan:
PLUGIN: [Name]
TARGET AUDIENCE: [Description]
MAIN GOALS:
- Goal 1: [e.g., 10,000 active installs]
- Goal 2: [e.g., 1,000 email subscribers]
- Goal 3: [e.g., 4.5+ rating with 50+ reviews]
CURRENT ASSETS:
- Blog: [Yes/No - URL]
- YouTube: [Yes/No - URL]
- Email list: [Size]
- Social following: [Counts by platform]
RESOURCES:
- Time available: [Hours per week]
- Budget: [Monthly budget]
- Team: [Just me / Small team / Contractors]
CREATE 90-DAY PLAN:
MONTH 1 - FOUNDATION & LAUNCH:
Week 1:
- Content: [Specific pieces to create]
- Distribution: [Where to share]
- Goals: [Weekly targets]
Week 2-4:
[Continue pattern]
MONTH 2 - MOMENTUM & GROWTH:
[Same structure]
MONTH 3 - OPTIMIZATION & SCALE:
[Same structure]
CONTENT THEMES BY MONTH:
Month 1: [Theme]
Month 2: [Theme]
Month 3: [Theme]
CONTENT CALENDAR:
Create weekly schedule showing:
- Blog posts (topic, keyword, length)
- Videos (topic, platform, length)
- Social media (frequency per platform)
- Email (sequence and broadcasts)
- Guest posts / podcast appearances
- Community engagement
Format as table:
| Week | Blog | Video | Social | Email | Outreach | Community |
DISTRIBUTION STRATEGY:
For each piece of content, map:
- Primary platform
- Repurposing plan
- Promotion channels
- Boosting strategy
MEASUREMENT:
Weekly metrics to track:
- [Metric 1]
- [Metric 2]
- [Metric 3]
Monthly review checkpoints:
- What's working
- What to adjust
- New opportunities
RESOURCE ALLOCATION:
- Content creation: [% of time/budget]
- Distribution: [% of time/budget]
- Engagement: [% of time/budget]
- Paid promotion: [% of budget]
CONTINGENCY PLANS:
If falling behind: [Strategy]
If ahead of schedule: [Strategy]
If strategy not working: [Pivot plans]
COLLABORATION OPPORTUNITIES:
Month 1: [Target partnerships]
Month 2: [Target partnerships]
Month 3: [Target partnerships]
Include: Specific topics, target keywords, partnership targets, promotional tactics
Create a content repurposing system for maximum efficiency:
PLUGIN: [Name]
CORE CONTENT PILLARS:
Pillar 1: [Topic]
Pillar 2: [Topic]
Pillar 3: [Topic]
Pillar 4: [Topic]
FOR EACH PILLAR, CREATE REPURPOSING MAP:
STARTING POINT: ONE LONG-FORM BLOG POST (2000+ words)
REPURPOSING CHAIN:
1. BLOG POST (Original):
- 2000-2500 words
- Comprehensive guide
- SEO-optimized
- 5+ images/screenshots
↓ Becomes ↓
2. VIDEO CONTENT:
- YouTube tutorial (10-15 min)
- Short clips for social (5×60 sec)
- TikTok/Reels (3×30 sec)
- YouTube Shorts (3×60 sec)
↓ Plus ↓
3. SOCIAL MEDIA CONTENT:
- Twitter thread (10-15 tweets)
- LinkedIn article (1500 words)
- Instagram carousel (10 slides)
- Facebook post series (5 posts)
- Pinterest pins (5 designs)
↓ Plus ↓
4. EMAIL CONTENT:
- Newsletter feature
- Email course (5-part series)
- Tips series (7 emails)
↓ Plus ↓
5. AUDIO CONTENT:
- Podcast episode (convert article)
- Audiogram clips for social (5×30 sec)
↓ Plus ↓
6. VISUAL CONTENT:
- Infographic (key points)
- Quote graphics (5-10)
- Statistics graphics (3-5)
- Slide deck (20-30 slides)
- PDF download/lead magnet
↓ Plus ↓
7. COMMUNITY CONTENT:
- Reddit post (adapted for discussion)
- Quora answer
- Forum post with tips
- Medium article (cross-post)
↓ Plus ↓
8. PAID CONTENT:
- Facebook/Instagram ad creative
- Google Display ads
- LinkedIn sponsored content
- Twitter promoted posts
REPURPOSING WORKFLOW:
Step 1: Create cornerstone content
- [Tool/process to create]
Step 2: Extract key points
- [Method for identifying]
Step 3: Adapt for each format
- [Tools/templates to use]
Step 4: Schedule distribution
- [Calendar system]
Step 5: Track performance
- [Analytics method]
TOOLS & TEMPLATES:
- Writing: [Tool]
- Video editing: [Tool]
- Graphics: [Tool]
- Scheduling: [Tool]
- Templates: [Where stored]
BATCHING STRATEGY:
- Content creation: [When/how often]
- Repurposing: [When/how often]
- Scheduling: [When/how often]
TIME ESTIMATES:
- Original blog post: [Hours]
- Video creation: [Hours]
- Social adaptation: [Hours]
- Total time per pillar: [Hours]
- Output: [X pieces of content]
EXAMPLE REPURPOSING MAP:
[Show specific example for one blog post → all derivative content with actual topics]
Include: Specific formats, tools, workflows, and templates for each type
Write conversion-focused landing page copy:
PLUGIN: [Name]
TARGET KEYWORD: [Primary keyword]
TARGET AUDIENCE: [Description]
UNIQUE VALUE PROPOSITION: [What makes you different]
PAGE STRUCTURE:
1. ABOVE THE FOLD:
HEADLINE (5 options):
- [Benefit-focused, includes keyword]
- [Problem-solution format]
- [Result-focused]
- [Question format]
- [Bold statement]
SUBHEADLINE (3 options):
- [Clarifies main headline]
- [Adds credibility]
- [States main benefit]
PRIMARY CTA:
- Button text: [Action-oriented, 2-4 words]
- Button color psychology: [Suggestion]
HERO IMAGE/VIDEO:
- [Description of what to show]
TRUST INDICATORS (above fold):
- [Number of users]
- [Rating/reviews]
- [Security badge]
- [WordPress.org badge]
---
2. PROBLEM SECTION (100-150 words):
- Agitate the pain points
- Make it relatable
- Use emotional triggers
- List 3-5 specific problems
---
3. SOLUTION SECTION (150-200 words):
- Introduce plugin as the answer
- Explain how it solves each problem
- Use clear, simple language
- Include screenshot/demo
---
4. FEATURES & BENEFITS (300-400 words):
Convert these features to benefit-driven copy:
Feature 1: [Feature name]
Benefit: [What user gains]
Icon: [Suggest icon]
Description: [50-75 words]
[Repeat for 5-7 features]
---
5. HOW IT WORKS (200-250 words):
Simple 3-step process:
Step 1: [Action]
What happens: [Description]
Time required: [X minutes]
Step 2: [Action]
What happens: [Description]
Time required: [X minutes]
Step 3: [Action]
What happens: [Description]
Result: [Outcome]
Total time: [X minutes to full setup]
---
6. SOCIAL PROOF (200-300 words):
USER STATISTICS:
- [Active installations]
- [Countries used in]
- [5-star reviews]
- [Years in development]
TESTIMONIALS (3-5):
- [User quote]
- [Name, Title, Company]
- [Photo or logo]
CASE STUDY HIGHLIGHT:
- [Brief success story]
- [Specific results]
- [Link to full case study]
---
7. COMPARISON/WHY US (200-250 words):
Why choose [Plugin Name] over alternatives:
- Point 1: [Differentiator]
- Point 2: [Differentiator]
- Point 3: [Differentiator]
- Point 4: [Differentiator]
Comparison table showing:
- [Your Plugin] vs [Alternative 1] vs [Alternative 2]
- Feature comparison
- Visual checkmarks/x marks
---
8. FAQ SECTION:
Write answers for 10 questions:
Q1: [Common question]
A1: [Clear answer, 50-75 words, includes keywords naturally]
[Continue for all 10 questions covering:
- What it does
- How it works
- Pricing
- Compatibility
- Support
- Security
- Performance
- Updates
- Refund policy
- Getting started]
---
9. PRICING SECTION (if applicable):
[Free plan features]
[Premium plan features]
Pricing: [Cost]
Guarantee: [Refund policy]
CTA: [Button text]
---
10. FINAL CTA SECTION:
Headline: [Urgent, benefit-driven]
Subheadline: [Overcome final objection]
CTA Button: [Strong action word]
Subtext: [Risk reversal - no credit card, free forever, money-back guarantee]
---
SEO OPTIMIZATION:
META TITLE (60 characters):
[Include primary keyword]
META DESCRIPTION (155 characters):
[Include primary keyword, compelling benefit, CTA]
URL SLUG:
/[keyword-rich-slug]/
HEADER STRUCTURE:
H1: [Primary keyword]
H2s: [5-7 section headers with related keywords]
H3s: [Subsection headers]
KEYWORD DENSITY:
- Primary keyword: [1-2%]
- LSI keywords: [List 5-10 related terms to include naturally]
INTERNAL LINKS:
- Link to: [Related blog posts]
- Link to: [Documentation]
- Link to: [Use cases]
IMAGE ALT TEXT:
- [Descriptions for each image with keywords]
SCHEMA MARKUP:
- SoftwareApplication
- Review/Rating
- FAQ
- HowTo
PAGE SPEED:
- Optimize images
- Lazy loading
- Minimize CSS/JS
- [Other suggestions]
---
TONE: Professional, persuasive, benefit-focused
STYLE: Scannable, visual breaks, clear hierarchy
LENGTH: 3000-4000 words total (long-form converts better)
A/B TEST VARIATIONS:
- Headline: [Alternative version]
- CTA: [Alternative version]
- Hero image: [Alternative concept]
Optimize WordPress.org plugin page for maximum discoverability and conversions:
PLUGIN: [Name]
PRIMARY KEYWORD: [Main search term]
CATEGORY: [WordPress.org category]
TAGS: [Relevant tags, max 12]
OPTIMIZE EACH SECTION:
1. PLUGIN NAME:
Current: [Current name]
Optimized: [Keyword-rich if possible, but keep it natural]
2. SHORT DESCRIPTION (150 characters max):
Write 3 versions:
A: [Keyword-first]
B: [Benefit-first]
C: [Problem-solution]
Test and use best performing.
3. LONG DESCRIPTION:
STRUCTURE:
[Strong opening paragraph with primary keyword - 50-75 words]
== Key Features ==
- [Feature 1 with benefit]
- [Feature 2 with benefit]
- [Feature 3 with benefit]
- [Feature 4 with benefit]
- [Feature 5 with benefit]
[Paragraph expanding on main benefit - 75-100 words]
== What Users Are Saying == [Include 2-3 testimonial quotes with attribution]
== Perfect For ==
- [Use case 1]
- [Use case 2]
- [Use case 3]
- [Use case 4]
== How It Works ==
- [Simple step 1]
- [Simple step 2]
- [Simple step 3]
[Paragraph about ease of use - 50-75 words]
== Documentation & Support ==
- [Link to documentation]
- [Support forum info]
- [Video tutorials]
== Premium Features == (if applicable) [Premium features list] [Link to premium version]
== Why Choose [Plugin Name]? ==
- [Differentiator 1]
- [Differentiator 2]
- [Differentiator 3]
== Get Started Today == [Clear installation/activation instructions]
REQUIREMENTS:
- Total length: 500-1000 words
- Primary keyword: 3-5 times naturally
- LSI keywords: [List 5-7 to include]
- Readable formatting (bullets, bold, headers)
- Links to documentation
- Call-to-action
- No spammy keywords
4. INSTALLATION INSTRUCTIONS:
Make it SIMPLE:
= Automatic Installation =
- [Step 1]
- [Step 2]
- [Step 3]
= Manual Installation =
- [Step 1]
- [Step 2]
- [Step 3]
= After Activation = [Where to find settings, quick start]
5. FAQ SECTION:
Write 15-20 questions covering:
= [Question 1 - Include keywords]? =
[Clear, helpful answer - 50-100 words]
Topics to cover:
- Basic functionality
- Compatibility
- Troubleshooting
- Premium features
- Support
- Customization
- Performance
- Security
- Updates
- Comparisons
Use questions real users search for (check Google autocomplete).
6. SCREENSHOTS:
Plan 5-10 screenshots:
1. [Main dashboard/interface]
2. [Key feature #1 in action]
3. [Key feature #2 in action]
4. [Settings panel]
5. [Results/output example]
6. [Mobile responsive view]
7. [Integration example]
For each screenshot:
- Caption: [Clear description with keywords]
- Highlight: [What to emphasize]
- Context: [What user should notice]
SCREENSHOT OPTIMIZATION:
- Size: 1200×900px (4:3 ratio)
- Format: PNG or JPG
- Quality: High, but compressed
- Annotations: Arrows, highlights where helpful
- Consistency: Same theme, same dummy data
7. CHANGELOG:
Format for readability:
= 1.2.0 - 2025-12-11 =
- New: [Feature added]
- Improved: [Enhancement made]
- Fixed: [Bug fixed]
- Security: [Security update]
= 1.1.0 - 2025-11-15 = [Previous changes]
Keep last 5-10 versions, link to full changelog.
8. TAGS:
Choose 12 tags strategically:
- Primary keyword variations: [List]
- Related functionality: [List]
- User intent keywords: [List]
- Popular search terms: [List]
Research: Check similar successful plugins.
9. VIDEO:
Create plugin demo video for header:
- Length: 60-90 seconds
- Format: YouTube link
- Content:
* Quick problem/solution (10 sec)
* Main features (45 sec)
* Where to get it (5 sec)
* CTA (10 sec)
10. PLUGIN RATING STRATEGY:
Encourage reviews:
- In-plugin prompt (non-intrusive)
- Email campaign to satisfied users
- After milestone usage (e.g., 30 days)
- Link to review in support responses
Response strategy:
- Thank all positive reviews
- Address negative reviews professionally
- Fix issues mentioned in reviews
- Update plugin and notify reviewers
11. SUPPORT FORUM OPTIMIZATION:
- Respond within 24 hours
- Create helpful documentation to link
- Mark resolved topics
- Use common issues for FAQ updates
- Professional, friendly tone
12. UPDATE FREQUENCY:
- Regular updates signal active development
- Monthly at minimum
- Changelog shows activity
- Compatibility updates promptly
---
KEYWORDS TO TARGET:
Primary: [Main keyword]
Secondary: [5-7 related keywords]
Long-tail: [5-10 specific phrases]
LSI KEYWORDS: [10-15 semantically related terms]
COMPETITIVE ANALYSIS:
Top 3 competitors:
1. [Plugin name] - What they do well: [Analysis]
2. [Plugin name] - What they do well: [Analysis]
3. [Plugin name] - What they do well: [Analysis]
How to differentiate in description: [Strategy]
---
A/B TESTING PLAN:
Test variations of:
- Short description (3 versions)
- Screenshot order
- Feature emphasis
- CTA language
Track:
- Impressions
- Clicks
- Active install growth
- Rating changes
GOAL:
- Improve click-through rate by [X%]
- Increase install conversion by [X%]
- Maintain [X.X] star rating
- Customize Every Prompt: Replace ALL bracketed placeholders with your specific information
- Provide Context: The more details you give the AI, the better the output
- Iterate: Use the AI output as a starting point, then refine
- Brand Voice: Add examples of your existing content so AI matches your tone
- Test Variations: Generate multiple versions and A/B test
- Stay Authentic: Edit AI content to sound human and genuine
- Fact-Check: Verify all claims and statistics
- SEO Balance: Optimize for search but write for humans first
Add these to any prompt for better results:
- "Use a conversational, approachable tone"
- "Include specific examples and scenarios"
- "Avoid jargon; explain technical terms simply"
- "Make it scannable with bullets and short paragraphs"
- "Include relevant statistics if you can suggest placeholders"
- "Add emotional triggers where appropriate"
- "Focus on benefits, not just features"
Use these prompts with analytics data to improve over time:
Content Performance Review Prompt:
Analyze my content performance and suggest improvements:
CONTENT PIECE: [Title/Type]
METRICS:
- Views: [Number]
- Engagement rate: [%]
- Conversions: [Number]
- Time on page: [Duration]
- Bounce rate: [%]
TOP PERFORMING SECTIONS: [Which parts resonated]
UNDERPERFORMING SECTIONS: [Which parts didn't work]
AUDIENCE FEEDBACK: [Comments, questions, concerns raised]
Please suggest:
1. What worked and why
2. What to improve
3. Similar topics to cover
4. Different formats to try
5. Distribution improvements
For more marketing strategies, see the PLUGIN-MARKETING-STRATEGY.md guide.
For template files, check templates/marketing/ directory.
Join the discussion: GitHub Discussions
Last Updated: December 11, 2024 Total Prompts: 32+ Frameworks Referenced: WordPress plugin development, Content marketing, SEO, Community building