diff --git a/app/jobs/azure_notify_job.rb b/app/jobs/azure_notify_job.rb
index 84df5f734..cc082df2a 100644
--- a/app/jobs/azure_notify_job.rb
+++ b/app/jobs/azure_notify_job.rb
@@ -1,5 +1,6 @@
 class AzureNotifyJob < ActiveJob::Base
   queue_as :default
+  sidekiq_options retry: 3, dead: false # will retry 5 times and then disappear
 
   def perform(channel, data, app_name)
     AzureNotificationsService.new(app_name).notify(channel, data)