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Metrics.md

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# Metrics
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![[Quotes#^a5049d]]
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> If you cannot measure it, you cannot improve it — Lord Kelvin.
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- Metrics are how we express how a company turns its inputs into outputs — how the company creates, captures, transforms, spends, and distributes value.
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- Focus on 3 to 5 metrics. You may also want to consider counter-metrics (or pairing metrics) that keep you from [over-rotating on a singular metric](https://www.dataliftoff.com/wp-content/uploads/2022/10/tennis_balls-1536x2048.jpeg).
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- Mixing Up Retention and Engagement. Retention and engagement are not the same things. Retention is binary. It answers the question, was this person active within my defined time period? Yes or no. Engagement is is depth. It answers the question, how active were they within the defined timed period? 0→N. Engagement is one of three major inputs into driving retention.
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- Customers vs Users. A customer and a user is not the same thing in most business models. A customer is defined as the person/group that is paying you. A user is a person using the product.
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- In subscription products, oftentimes there are multiple users associated with a single customer. Or people are users before they are a customer. You need to separate the definition and language between these two things for teams to clearly act on them.
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- You don't need perfect accuracy sometimes. Moving in the right direction counts (i.e. fitbit heartrate is off but variance is still useful).
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## Principles for a [Metrics Platform](https://medium.com/airbnb-engineering/airbnb-metric-computation-with-minerva-part-2-9afe6695b486)
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- **Standardized**: Data is defined unambiguously in a single place. Anyone can look up definitions without confusion.
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- **Declarative:** Users define the “what” and not the “how”. The processes by which the metrics are calculated, stored, or served are entirely abstracted away from end users.
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- **Scalable**: The tool must be both computationally _and_ operationally scalable.
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- **Consistent**: Data is always consistent. If definition or business logic is changed, backfills occur automatically and data remains up-to-date.
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- **Consistent**: If definition or business logic is changed, backfills occur automatically and data remains up-to-date.
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- **Highly available**: Existing datasets are replaced by new datasets with zero downtime and minimal interruption to data consumption.
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- **Well tested**: Users can prototype and validate their changes extensively well before they are merged into production.
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Problem Solving.md

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- Keep the end goal in mind. [Don't Shave That Yak](https://seths.blog/2005/03/dont_shave_that/)!
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- [The Copenhagen Interpretation of Ethics](https://laneless.substack.com/p/the-copenhagen-interpretation-of-ethics) says that when you observe or interact with a problem in any way, you can be blamed for it. At the very least, you are to blame for not doing _more_. ^ec616e
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- Social problems demand social solutions. Not everything can be solved by technology. E.g: If you're skeptical about Wikipedia, you can easily create your own fork of Wikipedia and improve it. You'll have to deal with the social problems of convincing others to use your fork, etc.
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- To convince someone, show historical attemps failures and analyze them.
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- In complex problem spaces, [focus on direction](https://thecompendium.cards/c/everything/sort/stars/direction-not-solution) and not on the details. Don't focus too much on trying to find the best idea. The thing you have to prove is not that an idea is the best one, but that it's better than doing what you're currently doing.
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## Five Whys

Quotes.md

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- Everyone you will ever meet knows something you don't. Your job is to discover what it is, and it won't be obvious. Bill Nye. ^307613
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- More effort is wasted doing things that don't matter than is wasted doing things inefficiently. Elimination is the highest form of optimization. James Clear.
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- Consensus is the process of abandoning all beliefs, principles, values, and policies in search of something in which no one believes, but to which no one objects; the process of avoiding the very issues that have to be solved, merely because you cannot get agreement on the way ahead. What great cause would have been fought and won under the banner: I stand for consensus?. Margaret Thatcher.
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- If you cannot measure it, you cannot improve it. Lord Kelvin. ^a5049d
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- Y es que en el mundo traidor nada hay verdad ni mentira: todo es según el color del cristal con que se mira. Ramón de Campoamor.
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- You either move information from one place to another, or you move mass from one place to another.
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- The fewer the facts, the stronger the opinion. Arnold H. Glasow.

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