Determine the traffic source for Mobile App downloads

[OVezeamama]

Background:
The objective is to gain a deeper understanding of how and from where Veterans are discovering and downloading the VA Health & Benefits Mobile app. By analyzing the traffic sources, the project aims to identify key channels driving downloads and explore opportunities to improve and expand these sources. This analysis will provide valuable insights into user acquisition and inform strategies to optimize outreach efforts, ultimately increasing the app's visibility and adoption among Veterans.

Acceptance Criteria (AC):

• Breakdown showing the traffic source of users downloading the app.
• Clear understanding of existing acquisition channels and potential opportunities.
• Recommendations on whether additional tracking methods are needed.