diff --git a/lib/poison/parser.ex b/lib/poison/parser.ex
index a935777c..7489100b 100644
--- a/lib/poison/parser.ex
+++ b/lib/poison/parser.ex
@@ -60,8 +60,9 @@ defmodule Poison.Parser do
   def parse!(iodata, options) do
     string = IO.iodata_to_binary(iodata)
     keys = Map.get(options, :keys)
+    format_datetime = Map.get(options, :format_datetime)
     {rest, pos} = skip_whitespace(skip_bom(string), 0)
-    {value, pos, rest} = value(rest, pos, keys)
+    {value, pos, rest} = value(rest, pos, keys, format_datetime)
 
     case skip_whitespace(rest, pos) do
       {"", _pos} -> value
@@ -72,41 +73,48 @@ defmodule Poison.Parser do
       reraise %ParseError{value: iodata}, stacktrace()
   end
 
-  defp value("\"" <> rest, pos, _keys) do
-    string_continue(rest, pos + 1, [])
+  defp value("\"" <> rest, pos, _keys, format_datetime) do
+    {parsed_str, pos, rest} = string_continue(rest, pos + 1, [])
+    maybe_parsed_date = parse_date(parsed_str, format_datetime)
+    {maybe_parsed_date, pos, rest}
   end
 
-  defp value("{" <> rest, pos, keys) do
+  defp value("{" <> rest, pos, keys, format_datetime) do
     {rest, pos} = skip_whitespace(rest, pos + 1)
-    object_pairs(rest, pos, keys, [])
+    object_pairs(rest, pos, keys, format_datetime, [])
   end
 
-  defp value("[" <> rest, pos, keys) do
+  defp value("[" <> rest, pos, keys, _format_datetime) do
     {rest, pos} = skip_whitespace(rest, pos + 1)
     array_values(rest, pos, keys, [])
   end
 
-  defp value("null" <> rest, pos, _keys), do: {nil, pos + 4, rest}
-  defp value("true" <> rest, pos, _keys), do: {true, pos + 4, rest}
-  defp value("false" <> rest, pos, _keys), do: {false, pos + 5, rest}
+  defp value("null" <> rest, pos, _keys, _format_datetime),
+    do: {nil, pos + 4, rest}
 
-  defp value(<<char, _::binary>> = string, pos, _keys)
+  defp value("true" <> rest, pos, _keys, _format_datetime),
+    do: {true, pos + 4, rest}
+
+  defp value("false" <> rest, pos, _keys, _format_datetime),
+    do: {false, pos + 5, rest}
+
+  defp value(<<char, _::binary>> = string, pos, _keys, _format_datetime)
        when char in '-0123456789' do
     number_start(string, pos)
   end
 
-  defp value(other, pos, _keys), do: syntax_error(other, pos)
+  defp value(other, pos, _keys, _format_datetime), do: syntax_error(other, pos)
 
   ## Objects
 
-  defp object_pairs("\"" <> rest, pos, keys, acc) do
+  defp object_pairs("\"" <> rest, pos, keys, format_datetime, acc) do
     {name, pos, rest} = string_continue(rest, pos + 1, [])
 
     {value, start, pos, rest} =
       case skip_whitespace(rest, pos) do
         {":" <> rest, start} ->
           {rest, pos} = skip_whitespace(rest, start + 1)
-          {value, pos, rest} = value(rest, pos, keys)
+          {value, pos, rest} = value(rest, pos, keys, format_datetime)
           {value, start, pos, rest}
 
         {other, pos} ->
@@ -118,7 +126,7 @@ defmodule Poison.Parser do
     case skip_whitespace(rest, pos) do
       {"," <> rest, pos} ->
         {rest, pos} = skip_whitespace(rest, pos + 1)
-        object_pairs(rest, pos, keys, acc)
+        object_pairs(rest, pos, keys, format_datetime, acc)
 
       {"}" <> rest, pos} ->
         {:maps.from_list(acc), pos + 1, rest}
@@ -128,11 +136,11 @@ defmodule Poison.Parser do
     end
   end
 
-  defp object_pairs("}" <> rest, pos, _, []) do
+  defp object_pairs("}" <> rest, pos, _, _, []) do
     {:maps.new(), pos + 1, rest}
   end
 
-  defp object_pairs(other, pos, _, _), do: syntax_error(other, pos)
+  defp object_pairs(other, pos, _, _, _), do: syntax_error(other, pos)
 
   defp object_name(name, pos, :atoms!) do
     String.to_existing_atom(name)
@@ -151,7 +159,7 @@ defmodule Poison.Parser do
   end
 
   defp array_values(string, pos, keys, acc) do
-    {value, pos, rest} = value(string, pos, keys)
+    {value, pos, rest} = value(string, pos, keys, false)
 
     acc = [value | acc]
 
@@ -356,4 +364,38 @@ defmodule Poison.Parser do
   defp syntax_error(_, pos) do
     raise %ParseError{pos: pos, value: ""}
   end
+
+  defp parse_date(parsed_str, :date) do
+    with {:ok, date} <- Date.from_iso8601(parsed_str) do
+      date
+    else
+      _ -> parsed_str
+    end
+  end
+
+  defp parse_date(parsed_str, :datetime) do
+    with {:ok, datetime, _} <- DateTime.from_iso8601(parsed_str) do
+      datetime
+    else
+      _ -> parsed_str
+    end
+  end
+
+  defp parse_date(parsed_str, :time) do
+    with {:ok, time} <- Time.from_iso8601(parsed_str) do
+      time
+    else
+      _ -> parsed_str
+    end
+  end
+
+  defp parse_date(parsed_str, :naive_datetime) do
+    with {:ok, naive_datetime} <- NaiveDateTime.from_iso8601(parsed_str) do
+      naive_datetime
+    else
+      _ -> parsed_str
+    end
+  end
+
+  defp parse_date(parsed_str, _), do: parsed_str
 end
diff --git a/test/poison/parser_test.exs b/test/poison/parser_test.exs
index 49bd0c76..97dc477b 100644
--- a/test/poison/parser_test.exs
+++ b/test/poison/parser_test.exs
@@ -198,6 +198,81 @@ defmodule Poison.ParserTest do
     assert parse!(~s({"foo": "bar"}), %{keys: :atoms}) == %{foo: "bar"}
   end
 
+  test "parse date" do
+    date = %Date{
+      calendar: Calendar.ISO,
+      day: 10,
+      month: 10,
+      year: 2018
+    }
+
+    assert parse!("\"2018-10-10\"", %{format_datetime: :date}) == date
+
+    assert parse!("{ \"date\": \"2018-10-10\" }", %{format_datetime: :date}) ==
+             %{"date" => date}
+  end
+
+  test "parse time" do
+    time = %Time{
+      calendar: Calendar.ISO,
+      hour: 1,
+      minute: 8,
+      second: 52,
+      microsecond: {735_272, 6}
+    }
+
+    assert parse!("\"01:08:52.735272\"", %{format_datetime: :time}) == time
+
+    assert parse!("{ \"time\": \"01:08:52.735272\" }", %{format_datetime: :time}) ==
+             %{"time" => time}
+  end
+
+  test "parse datetime" do
+    datetime = %DateTime{
+      calendar: Calendar.ISO,
+      day: 11,
+      hour: 0,
+      microsecond: {262_450, 6},
+      minute: 12,
+      month: 10,
+      second: 41,
+      std_offset: 0,
+      time_zone: "Etc/UTC",
+      utc_offset: 0,
+      year: 2018,
+      zone_abbr: "UTC"
+    }
+
+    assert parse!("\"2018-10-11T00:12:41.262450Z\"", %{
+             format_datetime: :datetime
+           }) == datetime
+
+    assert parse!("{ \"datetime\": \"2018-10-11T00:12:41.262450Z\" }", %{
+             format_datetime: :datetime
+           }) == %{"datetime" => datetime}
+  end
+
+  test "parse naive datetime" do
+    naive_datetime = %NaiveDateTime{
+      calendar: Calendar.ISO,
+      day: 10,
+      hour: 1,
+      minute: 13,
+      month: 10,
+      second: 20,
+      microsecond: {712_433, 6},
+      year: 2018
+    }
+
+    assert parse!("\"2018-10-10T01:13:20.712433\"", %{
+             format_datetime: :naive_datetime
+           }) == naive_datetime
+
+    assert parse!("{ \"naive_datetime\": \"2018-10-10T01:13:20.712433\" }", %{
+             format_datetime: :naive_datetime
+           }) == %{"naive_datetime" => naive_datetime}
+  end
+
   defp parse!(iodata) do
     parse!(iodata, %{})
   end