diff --git a/Makefile b/Makefile
index 4e096b8a..7c95254b 100644
--- a/Makefile
+++ b/Makefile
@@ -68,8 +68,8 @@ endif
 #     make quay.io/centos/centos:stream8
 #
 # It is a shorthand for "make BUILD_IMAGE=mydistro:version build"
-.PHONY: docker.io/% quay.io/%
-docker.io/% quay.io/%:
+.PHONY: docker.io/% quay.io/% registry.access.redhat.com/%
+docker.io/% quay.io/% registry.access.redhat.com/%:
 	$(MAKE) BUILD_IMAGE="$@" build
 
 .PHONY: checkout
@@ -97,6 +97,8 @@ build:
 
 	@set -x; DOCKER_BUILDKIT=1 docker build \
 		--pull \
+		--build-arg RH_USER=$(RH_USER) \
+		--build-arg RH_PASS=$(RH_PASS) \
 		--platform linux/$(ARCH) \
 		--build-arg GOLANG_IMAGE="$(GOLANG_IMAGE)" \
 		--build-arg BUILD_IMAGE="$(BUILD_IMAGE)" \
diff --git a/dockerfiles/rpm.dockerfile b/dockerfiles/rpm.dockerfile
index 46d90fc0..75a3154f 100644
--- a/dockerfiles/rpm.dockerfile
+++ b/dockerfiles/rpm.dockerfile
@@ -34,6 +34,11 @@ FROM ${BUILD_IMAGE} AS redhat-base
 RUN yum install -y yum-utils rpm-build git
 
 FROM redhat-base AS rhel-base
+ARG RH_USER
+ARG RH_PASS
+RUN rm /etc/rhsm-host 
+RUN subscription-manager register --username=$RH_USER --password=$RH_PASS
+RUN subscription-manager repos --enable codeready-builder-for-rhel-$(source /etc/os-release && echo "${VERSION_ID%.*}")-$(arch)-rpms
 
 FROM redhat-base AS centos-base
 # Using a wildcard: CentOS 7 uses "CentOS-RepoName", CentOS 8 uses "CentOS-Linux-RepoName"