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|`clickId`|*string*|:heavy_check_mark:| The unique ID of the click that the lead conversion event is attributed to. You can read this value from `dub_id` cookie. ||
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|`eventName`|*string*|:heavy_check_mark:| The name of the lead event to track. Can also be used as a unique identifier to associate a given lead event for a customer for a subsequent sale event (via the `leadEventName` prop in `/track/sale`). | Sign up |
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|`externalId`|*string*|:heavy_check_mark:| The unique ID of the customer in your system. Will be used to identify and attribute all future events to this customer. ||
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|`customerExternalId`|*string*|:heavy_check_mark:| The unique ID of the customer in your system. Will be used to identify and attribute all future events to this customer. ||
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|`customerName`|*?string*|:heavy_minus_sign:| The name of the customer. If not passed, a random name will be generated (e.g. “Big Red Caribou”). ||
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|`customerEmail`|*?string*|:heavy_minus_sign:| The email address of the customer. ||
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|`customerAvatar`|*?string*|:heavy_minus_sign:| The avatar URL of the customer. ||
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