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Marketing Campaign Analysis Summary

Dataset

Rows: 100,000
Campaigns: A and B
Channels: Email, Instagram, Web Banner

Executive KPIs

Total revenue: $2,314,742.53
Conversion rate: 47.71%
Average time on site: 134.57 seconds
Average ticket (converted only): $48.52

Top Insight

Highest revenue combination: B + Email ($533,036.65)

Recommendations

Prioritize budget toward B + Email for efficient scale.
Run A/B tests by channel to improve conversion.
Segment strategies for New vs Existing customers.
Review KPI performance weekly and rebalance spend.