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Credit Caleb Dean at the top-level framing layer
Strategy 8 already credits Caleb Dean, Runify, and the Superwall Podcast inside the strategy body itself, but two top-level framing locations still implied Greg Isenberg was the sole source of the entire playbook: - playbook.md preamble's single-source line → now lists both Greg Isenberg (Strategies 1-7) and Caleb Dean (Strategy 8) with a link to the Superwall episode. - README.md strategy list → Strategy 8 now carries an inline credit parenthetical so a reader skimming the README sees the provenance without drilling into playbook.md. Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
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README.md

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5. **Viral Artifacts** — make product outputs shareable
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6. **Newsletter Acquisition** — buy an audience for $5-20K instead of building from zero
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7. **Content Repurposing** — one pillar piece becomes 50+ across channels
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8. **Pre-Build Distribution Validation** — copy a proven competitor's Reel format and validate with paid early adopters before writing product code (consumer mobile focus)
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8. **Pre-Build Distribution Validation** — copy a proven competitor's Reel format and validate with paid early adopters before writing product code (consumer mobile focus; credit: Caleb Dean / Runify, via Superwall Podcast)
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## Output Structure
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playbook.md

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# Distribution-First Marketing Playbook
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> **Source:** Greg Isenberg — *7 Growth Strategies for Vibe Coders* (Startup Ideas Podcast)
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> **Sources:**
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> - Strategies 1–7 — Greg Isenberg, *7 Growth Strategies for Vibe Coders* (Startup Ideas Podcast)
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> - Strategy 8 — Caleb Dean, *Runify acquisition playbook* ([Superwall Podcast](https://www.youtube.com/watch?v=yw5iIgO4PbY) with Joseph Choy)
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>
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> **Core thesis:** Code is commoditized. Distribution is the new moat. Build the audience first, then build the product.
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