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Marketing Skills — Agent Instructions

For All Agents (Claude Code, Codex CLI, OpenClaw)

This directory contains 44 marketing skills organized into 8 specialist pods (Content, SEO + AEO, CRO, Channels, Growth, Intelligence, Sales enablement, Marketing ops).

How to Use

  1. Start with routing: Read marketing-ops/SKILL.md — it has a routing matrix that maps user requests to the right skill.
  2. Check context: If .claude/product-marketing-context.md exists, read it first. It has brand voice, personas, and competitive landscape.
  3. Load ONE skill: Read only the specialist SKILL.md you need. Never bulk-load.

Skill Map

  • marketing-context/ — Run first to capture brand context
  • marketing-ops/ — Router (read this to know where to go)
  • content-production/ — Write content (blog posts, articles, guides)
  • content-strategy/ — Plan what content to create
  • aeo/ — Answer Engine Optimization (E-E-A-T scoring, schema injection, citation tracking across LLMs)
  • seo-audit/ — Traditional SEO audit
  • page-cro/ — Conversion rate optimization
  • pricing-strategy/ — Pricing and packaging
  • content-humanizer/ — Fix AI-sounding content
  • x-twitter-growth/ — X/Twitter audience growth, tweet composing, competitor analysis

Python Tools

59 scripts, all stdlib-only. Run directly:

python3 <skill>/scripts/<tool>.py [args]

No pip install needed. Scripts include embedded samples for demo mode (run with no args).

Anti-Patterns

❌ Don't read all 44 SKILL.md files ❌ Don't skip .claude/product-marketing-context.md if it exists ❌ Don't use content-creator (deprecated → use content-production) ❌ Don't install pip packages for Python tools