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Media Impression Data #270
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DongHarry-Kang
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You are right. Impression or cost data are generally the two data sources used as media exposure variables in MMM. |
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Thank you very much. Could you confirm whether we can use spend data as impression data in Lightweight MMM? |
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In Robyn, if we do not have media impression data, such as TV ads, we can use cost data instead; for Lightweight, if we do not have good impression data, could we use cost data to do simulation?
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