Introducing Meridian Scenario Planner: Turn Insights into Action

[kmm022]

New update (as of 1.4.0) – We are excited to announce the open beta release of Meridian Scenario Planner (MSP), an interactive insights tool to help you easily transform model insights into actionable budget plans.

Currently, post-modeling scenario planning can be a fragmented journey, requiring manual hand-offs and significant organizational alignment across teams. MSP reduces these frictions and improves accessibility by combining easy-to-interpret model fit and contribution insights with Meridian’s powerful optimization engine in a single, shareable tool.

Powered by Looker Studio, MSP provides a visual, no-code interface that enables you to understand model results, experiment with budget scenarios, and optimize future spend in real-time. By connecting measurement to planning, MSP helps you to make better budgeting decisions, faster. To get started, follow the documentation to set up your dashboard and once deployed, share your report link with your planning team to start optimizing!

Alongside MSP, you can achieve true portability with our new Unified Schema, a backward-compatible standard that ensures your models are easy to share across any system. This update lets you easily convert models to common formats like JSON, making it simple to store, query, and integrate them with any tool in your stack.