diff --git a/ui/src/core/analytics_impl.ts b/ui/src/core/analytics_impl.ts
index 0d589a3c4b..c297ed8fa2 100644
--- a/ui/src/core/analytics_impl.ts
+++ b/ui/src/core/analytics_impl.ts
@@ -18,7 +18,6 @@ import {VERSION} from '../gen/perfetto_version';
 import {Router} from './router';
 import {Analytics, TraceCategories} from '../public/analytics';
 
-const ANALYTICS_ID = 'G-BD89KT2P3C';
 const PAGE_TITLE = 'no-page-title';
 
 function isValidUrl(s: string) {
@@ -69,21 +68,15 @@ export function initAnalytics(
   testingMode: boolean,
   embeddedMode: boolean,
   enable: boolean,
+  analyticsId: string | undefined,
 ): AnalyticsInternal {
-  // Only initialize logging on the official site and on localhost (to catch
-  // analytics bugs when testing locally).
-  // Skip analytics is the fragment has "testing=1", this is used by UI tests.
+  // Skip analytics if the fragment has "testing=1", this is used by UI tests.
   // Skip analytics in embeddedMode since iFrames do not have the same access to
   // local storage.
   // Skip analytics if the user has disabled analytics.
-  if (
-    (window.location.origin.startsWith('http://localhost:') ||
-      window.location.origin.endsWith('.perfetto.dev')) &&
-    !testingMode &&
-    !embeddedMode &&
-    enable
-  ) {
-    return new AnalyticsImpl();
+  // Skip analytics if the embedder does not provide an analytics ID.
+  if (analyticsId !== undefined && !testingMode && !embeddedMode && enable) {
+    return new AnalyticsImpl(analyticsId);
   }
   return new NullAnalytics();
 }
@@ -105,8 +98,10 @@ class NullAnalytics implements AnalyticsInternal {
 
 class AnalyticsImpl implements AnalyticsInternal {
   private initialized_ = false;
+  private readonly analyticsId: string;
 
-  constructor() {
+  constructor(analyticsId: string) {
+    this.analyticsId = analyticsId;
     // The code below is taken from the official Google Analytics docs [1] and
     // adapted to TypeScript. We have it here rather than as an inline script
     // in index.html (as suggested by GA's docs) because inline scripts don't
@@ -133,7 +128,8 @@ class AnalyticsImpl implements AnalyticsInternal {
     if (this.initialized_) return;
     this.initialized_ = true;
     const script = document.createElement('script');
-    script.src = 'https://www.googletagmanager.com/gtag/js?id=' + ANALYTICS_ID;
+    script.src =
+      'https://www.googletagmanager.com/gtag/js?id=' + this.analyticsId;
     script.defer = true;
     document.head.appendChild(script);
     const route = window.location.href;
@@ -144,7 +140,7 @@ class AnalyticsImpl implements AnalyticsInternal {
     // GA's recommendation for SPAs is to disable automatic page views and
     // manually send page_view events. See:
     // https://developers.google.com/analytics/devguides/collection/gtagjs/pages#manual_pageviews
-    gtagGlobals.gtag('config', ANALYTICS_ID, {
+    gtagGlobals.gtag('config', this.analyticsId, {
       allow_google_signals: false,
       anonymize_ip: true,
       page_location: route,
diff --git a/ui/src/core/app_impl.ts b/ui/src/core/app_impl.ts
index b062dae578..852907347a 100644
--- a/ui/src/core/app_impl.ts
+++ b/ui/src/core/app_impl.ts
@@ -41,6 +41,8 @@ import {SerializedAppState} from './state_serialization_schema';
 import {TraceImpl} from './trace_impl';
 import {TraceArrayBufferSource, TraceSource} from './trace_source';
 import {TaskTrackerImpl} from '../frontend/task_tracker/task_tracker';
+import {Embedder} from './embedder/embedder';
+import {createEmbedder} from './embedder/create_embedder';
 
 export type OpenTraceArrayBufArgs = Omit<
   Omit<TraceArrayBufferSource, 'type'>,
@@ -89,6 +91,7 @@ export class AppImpl implements App {
   readonly testingMode: boolean;
   readonly openTraceAsyncLimiter = new AsyncLimiter();
   readonly settings: SettingsManagerImpl;
+  readonly embedder: Embedder;
 
   // The current active trace (if any).
   private _activeTrace: TraceImpl | undefined;
@@ -147,10 +150,12 @@ export class AppImpl implements App {
       disabled: this.embeddedMode,
       hidden: this.initialRouteArgs.hideSidebar,
     });
+    this.embedder = createEmbedder();
     this.analytics = initAnalytics(
       this.testingMode,
       this.embeddedMode,
       initArgs.analyticsSetting.get(),
+      this.embedder.analyticsId,
     );
     this.pages = new PageManagerImpl(this.analytics);
   }
diff --git a/ui/src/core/embedder/create_embedder.ts b/ui/src/core/embedder/create_embedder.ts
new file mode 100644
index 0000000000..87621278ab
--- /dev/null
+++ b/ui/src/core/embedder/create_embedder.ts
@@ -0,0 +1,34 @@
+// Copyright (C) 2026 The Android Open Source Project
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+import {Embedder} from './embedder';
+import {DefaultEmbedder} from './default_embedder';
+import {PerfettoUiEmbedder} from './perfetto_ui_embedder';
+
+/**
+ * Returns the appropriate Embedder based on the current origin.
+ * Uses PerfettoUiEmbedder when running on ui.perfetto.dev or localhost,
+ * and DefaultEmbedder otherwise.
+ */
+export function createEmbedder(): Embedder {
+  const origin = self.location?.origin ?? '';
+  if (
+    origin.endsWith('.perfetto.dev') ||
+    origin.startsWith('http://localhost:') ||
+    origin.startsWith('http://127.0.0.1:')
+  ) {
+    return new PerfettoUiEmbedder();
+  }
+  return new DefaultEmbedder();
+}
diff --git a/ui/src/core/embedder/default_embedder.ts b/ui/src/core/embedder/default_embedder.ts
new file mode 100644
index 0000000000..9246662967
--- /dev/null
+++ b/ui/src/core/embedder/default_embedder.ts
@@ -0,0 +1,20 @@
+// Copyright (C) 2026 The Android Open Source Project
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+import {Embedder} from './embedder';
+
+/** Default embedder implementation for third-party embeddings. */
+export class DefaultEmbedder implements Embedder {
+  readonly analyticsId = undefined;
+}
diff --git a/ui/src/core/embedder/embedder.ts b/ui/src/core/embedder/embedder.ts
new file mode 100644
index 0000000000..d22c03d414
--- /dev/null
+++ b/ui/src/core/embedder/embedder.ts
@@ -0,0 +1,24 @@
+// Copyright (C) 2026 The Android Open Source Project
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+/**
+ * Interface for embedder-specific behavior. Different implementations allow
+ * the UI to adapt to the environment it's running in (e.g. ui.perfetto.dev
+ * vs a third-party embedding).
+ */
+export interface Embedder {
+  // Returns the Google Analytics measurement ID, or undefined if analytics
+  // should not be enabled for this embedder.
+  readonly analyticsId: string | undefined;
+}
diff --git a/ui/src/core/embedder/perfetto_ui_embedder.ts b/ui/src/core/embedder/perfetto_ui_embedder.ts
new file mode 100644
index 0000000000..79e77f17fc
--- /dev/null
+++ b/ui/src/core/embedder/perfetto_ui_embedder.ts
@@ -0,0 +1,20 @@
+// Copyright (C) 2026 The Android Open Source Project
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+import {Embedder} from './embedder';
+
+/** Embedder implementation for ui.perfetto.dev and localhost development. */
+export class PerfettoUiEmbedder implements Embedder {
+  readonly analyticsId = 'G-BD89KT2P3C';
+}